Capital Property Group and Canberra United confirmed their deal

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Image credit: Canberra United FC website

Capital Property Group and Canberra United have confirmed their official partnership for the 2024/25 Ninja A-League season.

As a key partner, Capital Property Group will display the Canberra Airport logo on the team’s jersey sleeve, highlighting its ongoing dedication to supporting local sports and the Canberra community.

Capital Property Group (CPG) is a prominent property development and investment company based in Canberra, Australia.

It is known for significant projects, particularly in the Canberra region, with a focus on commercial, residential, and infrastructure developments. One of its most well-known assets is Canberra Airport, which CPG owns and manages.

The company plays an active role in supporting local initiatives, including sports partnerships and community development, as part of its commitment to the Canberra area.

Canberra Airport CEO Stephen Byron shared the airport’s enthusiasm for backing more local talent and businesses.

“Canberra Airport is excited to announce a new sponsorship partnership with Canberra United Women’s football team,” Byron said. “This collaboration strengthens our ongoing commitment to supporting homegrown, elite sporting teams in the Canberra region, joining our existing partnerships with the Canberra Raiders and the ACT Brumbies,” she said via press release.

“As a business built on the shared values of quality and excellence, we are proud to support local talent and help establish Canberra’s reputation on the world stage.

“Our partnership with Canberra United highlights our unwavering dedication to the Canberra community. Built on shared values of quality and excellence, this collaboration is another step in our long-term commitment to supporting local sports.”

Canberra United CEO, Samantha Farrow, added further comments regarding the collaboration.

“Canberra United are thrilled that we have been able to come to an agreement with Canberra Airport to be a partner for the 2024/25 Ninja A-League season,” she said via press release.

“Through this partnership, supporters will see the Canberra Airport logo prominently displayed on our left sleeve and all our travel bags.

“Both Canberra United and Canberra Airport are iconic parts of the ACT, and with the team often departing for away matches via the airport, it makes perfect commercial sense for us to have this arrangement in place.

“I would like to thank the team at Canberra Airport for supporting the club for the new season and look forward to our collaboration.”

This partnership provides Canberra United with vital financial support, enhancing its operational capabilities, it also increases the club’s visibility in the community, by attracting more fans.
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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

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Kylian Mbappe UEFA Euro 2024 Qualifier
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Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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