Scottish champions Celtic have gained the support of Sunset+Vine, a production company who will deliver live match coverage.
As matches are set to be played behind closed doors for the foreseeable future, enhancing digital content is at the forefront for the Celtic. The Scottish powerhouse are aiming to deliver coverage of their home games to fans via an online pass.
Sunset+Vine work with UK broadcaster BT Sport to cover the UEFA Europa League and Scottish Professional Football League (SPFL). The production company will provide staff and commentators to complement the current setup at Celtic TV.
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According to reports in Scotland, Johan Mjallby, John Hartson and Chris Sutton are all in the running to feature in the coverage.
Access to live match coverage both locally and internationally to fans is currently offered by Celtic and the addition of a production company will add extra benefits on top of post-match replays and extra programming.
Celtic’s idea of adding a more club-focussed virtual season ticket is in relation to the SPFL and pay-TV broadcaster Sky Sports agreeing to let teams air their home games for next season. It is hoped that this will allow clubs to source income from elsewhere.
Virtual season tickets will be sold by clubs who can decide on appropriate pricing models – and made available until fans are allowed to return to games.
“Clearly, current circumstances are totally out with our control, and while getting our supporters back to Celtic Park is our absolute priority, until this is the case, through our season ticket, we aim to give our fans the best access we can to SPFL matches at Celtic Park,” said a club spokesperson.
“We will be making a significant investment in this project, partnering with one of the best production companies around and will deliver an experience, with top expertise and contributors, which will put our fans at the heart of the action from Celtic Park.”
The 2019/20 SPFL season finished up prematurely in May due to the coronavirus pandemic, where Celtic were crowned champions for the ninth season in a row. Attention now focuses to the next campaign which is due to begin in early August.