Central Coast Mariners lock in partnership with Zreicon

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Central Coast Mariners
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Central Coast Mariners have joined forces with local commercial construction company Zreicon who is the new senior club partner.

Zreicon is a central coast-based commercial construction company devoting itself in new builds throughout Newcastle, Central Coast and Sydney. With over 25 years of experience in the building industry, the company is dedicated to providing extraordinary quality and excellent service in every aspect and project.

The founder of the company, Tony Zreik, graduated in 1996 with a Bachelor of Building, and has exerted himself in an abundant facet of the construction industry ever since. His life has always been everything related to building, especially making certain projects are built precisely to perfection.

The team at Zreicon has a wide range of valuable experience cooperating with the highest level companies as Project Managers, Engineers and Operations Managers on all sorts of projects in construction, the builders and subcontractors deliver safe, superior quality solutions to meet market demand.

What differentiates Zreicon from the competition is that they deliver architectural finishes and meticulous attention to the finest of margins in detail.

Just to name a few of the sustainability goals of the company, it includes ecologic materials and oils, human charity for fourth-world countries and the state of the art metal roofing.

Junior Development Manager for Zreicon, Lilly Leary, said via press release:

“Zreicon Pty Ltd is a Central Coast-based construction company with a number of bespoke projects, we are looking forward to our partnership with CCM, particularly because of their proven contribution to youth development in the region.”

Central Coast Mariners Commercial Manager, Gabby Bowles added via press release:

“Zreicon is a company helping to grow the Central Coast, creating jobs and prosperity for the region, to have their backing to help grow our Club and support our development pathways for local youth is fantastic.”

For more information about Zreicon, click here.

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Thank You to Our Partners and Readers for an Outstanding 2025

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The Soccerscene Team would like to thank all its partners and readers for the 2025 year and wishing you all a happy festive season and New Year.

Soccerscene has had the privilege of bringing its readers the biggest and latest news and stories in football.

Including changes in Football Australia and the global footballing market, the inaugural season of the Australian National Championship and the release of our new ‘Off The Pitch’ podcast, 2025 has been an exciting season.

Soccerscene would like to extend a big thank you to our major partners including the Professional Footballers Association (PFA), The Global Institute for Sport (GIS), Majestri, Football Pro Directory, TX Football, Football Coaches Australia (FCA) and Box2Box.

Also Faraday West, Oakleigh Cannons, PEGS Soccer Club, Old Ivanhoe Soccer Club, Husqvarna, and Shepparton Cup.

We value your immense support and involvement with us and are excited to continue working with our partners in the coming year.

A special thanks to all people in the industry that have worked with us and our loyal readers.

Big things will be coming in 2026 and the Soccerscene team is excited to get the ball rolling next year.

Our team wishes you all a happy festive period and a prosperous New Year.

Kind regards, The Soccerscene Team.

Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

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Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

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