Coca-Cola and Powerade on board for CONMEBOL club competitions

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CONMEBOL
Image credit: Pedro Souza / Atlético via Flickr

CONMEBOL, the governing body for football in South America, have acquired Coca-Cola and Powerade to their portfolio of sponsorships in a four-year deal. Coca-Cola and Powerade are the official sponsors of CONMEBOL Club Competitions.

The sponsorship cycle of Coca-Cola and Powerade coincides with the CONMEBOL club competition schedule from 2023-2026 featuring CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana, and CONMEBOL Recopa are tournaments that bring together 121 teams from 10 South American countries, including 16 women’s soccer clubs.

President of CONMEBOL, Alejandro Domínguez, said via press release:

“The alliance with two global brands as strong as Coca-Cola and Powerade causes us great satisfaction. We share a great interest in promoting football and its positive values ​​and we also agree on the vision that ‘FOOTBALL IS FOOTBALL’, regardless of whether it is played by men or women.

“Our sport is lived with the same passion all over the world, breaking down barriers and building bridges. The association with solid and prestigious companies to achieve such noble objectives is always excellent news.”

Coca-Cola is recognised as a massive player within sport, supporting everything from professional athletes to grassroots movements. They have been associated with the Olympic Games, the EUROCUP European Championship, Wimbledon, and the FIFA World Cup for over a decade now.

President of the Coca-Cola Company for Latin America, Bruno Pietracci, added via press release:

“The announcement of this unique sponsorship fills us with pride, which brings together an institution that is synonymous with soccer in the region, such as CONMEBOL, and two iconic brands that celebrate the magic of sport around the world, such as Coca-Cola and Powerade.”

Coca-Cola and Powerade will have visibility in the stadiums, where the four CONMEBOL tournaments are played – on the playing field, in the mixed zone, on the substitute benches, in the dressing rooms, and at the press conference as a result of this agreement. They will also be able to carry out activations in the stadium, such as in the Fan Zone, and the hospitality spaces.

Sponsorship agreements for governing bodies are crucial to support the development of football and offer unique experiences to fans. Every year, CONMEBOL has millions of fans tuning in to watch the games, giving the brands maximum exposure to express and advertise themselves.

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Football Queensland Welcomes Musco Lighting as Official Lighting Partner

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Image Credit: Musco.com

Football Queensland has welcomed Musco Lighting as its Official Lighting Partner, bringing world-class sports lighting expertise to football clubs and facilities across the state.

The partnership will support Football Queensland clubs as participation continues to grow across the state, helping communities access safer, higher-quality and more accessible football facilities.

Musco Lighting is a global leader in sports lighting, with more than 50 years of experience delivering lighting solutions across sporting venues worldwide. The company was also the first in the world to be certified by FIFA as a Preferred Provider for Floodlight Systems and provided lighting for 12 of the 16 stadiums used at the recent FIFA World Cup.

Through the new partnership, Football Queensland clubs will have access to Musco’s specialist expertise and solutions as they look to improve and develop their lighting infrastructure.

Football Queensland CEO Robert Cavallucci said the partnership represented an important step in supporting the continued growth of football across Queensland.

“I’m proud to see this partnership between Football Queensland and Musco come to life.

“With participation continuing to grow across Queensland, the need for quality football infrastructure has never been greater. This partnership will help our clubs access world-class lighting expertise to create safer, better and more accessible facilities for their communities.

The partnership provides an opportunity to combine Football Queensland’s extensive network across the state’s football community with Musco’s global expertise in sports lighting, supporting clubs as they continue to invest in facilities that meet the needs of their growing participation bases.

Football Queensland and Musco will work together to help clubs identify lighting solutions that can enhance facility quality and accessibility, supporting more opportunities for players and communities to participate in football.

Football Queensland Official Lighting Partner – Musco Lighting

With more than five decades of experience in sports lighting, Musco has delivered projects across some of the world’s most significant sporting venues and events.

The company’s FIFA Preferred Provider certification and involvement in the recent FIFA World Cup further demonstrates its expertise in delivering lighting systems to the highest international standards.

The partnership with Football Queensland will bring this expertise closer to Queensland’s football community, providing clubs with access to a specialist lighting partner as the game continues to grow across the state.

Premier League clubs approve new strategic partnership proposal with EFL

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Image Credit: Shutterstock

The Premier League and its clubs have recently approved a funded proposal for a new long-term strategic partnership with the English Football League (EFL). The deal could deliver significant additional funding to clubs across the English football pyramid.

The proposal, approved on July 30, will now go to the EFL and its 72 member clubs for consideration. The agreement could begin from the 2026/27 season, subject to further discussions and approval.

The move follows years of debate over the distribution of Premier League revenues. It also comes as English football looks to establish a more sustainable financial settlement between the top flight and the EFL.

A new financial package

The Premier League has not released the full financial details of the proposal. Reporting from the BBC and Sky News indicates the package could provide an additional $2.86 billion (1.5 billion pounds) to EFL clubs over 10 years.

The agreement includes raising transfer levies from 4% to 6% and establishing a new lifeboat fund of $38 million (20 million pounds). This pool could be used to help any EFL club that goes into administration.

The funding would support clubs across the Championship, League One and League Two. It could also include dedicated investment to strengthen the wider football pyramid.

The Premier League confirmed in a statement it already commits $3 billion (1.6 billion pounds) every three years to the wider game and communities. The new proposal would significantly increase its financial support for the EFL.

EFL clubs to consider proposal

The EFL will now assess the proposal before presenting it to its member clubs. Those clubs will consider the financial benefits and wider implications of the agreement.

The proposed partnership would also operate within England’s wider football regulatory framework. The Independent Football Regulator has backstop powers if the leagues fail to reach an acceptable financial settlement.

The latest vote marks significant progress towards a new agreement between the Premier League and EFL. However, it does not complete the process.

Attention turns to final agreement

Negotiations over increased financial support for the EFL have continued for several years. The issue gained further importance after the financial difficulties clubs faced during the COVID-19 pandemic.

The Premier League’s unanimous approval now shifts attention to the EFL and its member clubs. Discussions on a deal have been continuing as far back as 2021. It is critical that a deal is reached soon for English football.

Both sides must still agree on the final terms of the partnership. The process will determine how future funding reaches clubs and supports the wider English football pyramid.

For the EFL, the proposal offers the prospect of greater financial support. For the Premier League, it represents a major step towards a long-term settlement with the professional game below the top flight.

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