Dubai Parks and Resorts to open first Real Madrid theme park

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Real Madrid theme park
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An exclusive multi-year agreement with Dubai Parks and Resorts will see the launch of the first Real Madrid-inspired theme park in the world.

Set to be situated within the top theme park destination in the Middle East, the Real Madrid experience is due to be inaugurated toward the final months of 2023, showcasing the culture surrounding the highly regarded team.

Suitable for all ages, the theme park will provide visitors with numerous opportunities to immerse themselves in Real Madrid-related experiences.

These experiences are inspired by and capture the passion and success of the 14-time European Cup winners. They will feature a range of attractions, including audio-visual displays, rides, and interactive experiences such as playable gaming interactions and football skill games.

Food and beverage outlets, a museum and exclusive retail shops will also be at the heart of the newly announced theme park, with featured memorabilia to be available from throughout Real Madrid’s rewarding history.

Named FIFA’s Best Club of the 20th Century and considered to be the most popular football club in the world, Chief Executive Officer of Dubai Holding Entertainment, Fernando Eiroa, expressed the company’s elation on inking a deal with Real Madrid in a press release:

“We are delighted that Real Madrid has chosen Dubai Parks and Resorts as its partner in our quest to bring the best entertainment brands to the region,” he said.

“Real Madrid is a global football megastar with an unparalleled record of success and millions of passionate fans in all corners of the globe.”

As the region’s leading integrated theme park destination, Dubai Parks and Resorts aims to celebrate a diverse selection of world-class brands and rides.

Stretching over 230 hectares of land, there are currently theme parks, retail outlets and hospitality sectors displaying innovation and inspirational entertainment experiences within the area. The addition of the theme park will no doubt add some more tourism and reason to go there.

Adding to the concept of Dubai Parks and Resorts, the newly launched Real Madrid theme park is set to come to fruition at the already-appointed home of three world-class theme parks, a water park, Riverland Dubai and a family-orientated resort.

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WSL triples viewership after move to YouTube

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Image credit: Jason Ilagan / Shutterstock.com

Viewership for Women’s Super League (WSL) matches streamed live on YouTube has more than trebled during the 2024/25 season.

This success is no coincidence. Beyond the clear rise in quality and star power across teams for the 2024/25 season, it’s also the first time in league history that non-televised games are streamed for free on YouTube.

Last season, the main issue with viewership was accessibility, where matches not picked up by domestic broadcasters were only available on the FA Player app or website, requiring users to create an account on a platform that was already unpopular.

In the 2023/24 season, the highest viewership for an online-only WSL game was Arsenal’s home fixture against Bristol City, which attracted 78,050 viewers.

However, this season has already shattered records. Over 250,000 fans tuned in on YouTube to watch Leicester face Arsenal in September, setting a new high for a WSL game not televised.

In total, the first three weeks of this season have seen a staggering 1,576,848 live views for WSL matches streamed on YouTube.

Women’s Championship matches have also benefited from the platform, with the season opener between newly promoted Newcastle and London City Lionesses setting a new record for the league, drawing 46,050 live viewers.

This spike in viewership comes at a crucial time for both the WSL and the Championship, as they are holding out for a new broadcasting rights deal set to begin after 2025. Both leagues smartly delayed signing earlier this year to avoid locking into a premature agreement.

The gamble absolutely paid off and the Women’s Professional Leagues Limited (WPLL), now in charge of the top two leagues, will be using these numbers as leverage in discussions over the next major TV rights deal which should include the BBC and Sky Sports amongst other suitors.

Streaming must remain free for A-League Women’s growth 

The A-League Women’s impressively saw a 114% increase in viewership on 10 Play, where every game is streamed for free, and 125% on Paramount+ for the 2023/24 season.

While a switch to YouTube seems unlikely given Channel 10’s monopoly over A-League football, it’s crucial to keep every game available for free on 10 Play if they want viewership to continue rising.

As the WSL and previously the NWSL have demonstrated, offering free streamed games draws in viewers of all ages and ultimately helps turn them into paying fans. The league’s primary focus should be on building an audience as quickly as possible.

Conclusion

The impressive figures from this season suggest that the demand for women’s football is only increasing.

The WSL has made a brilliant move that is sure to enhance the upcoming record-breaking broadcast rights deal, helping the league continue to improve both on and off the field.

The next step is to take it mainstream, and the Ninja A-League should look to follow the blueprint set by the WSL, which has demonstrated how to rapidly gain widespread popularity.

Football Queensland lands $800k pledge for Mackay Park upgrade

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Football Queensland has expressed its support for Nigel Dalton’s pledge of $800,000 to upgrade the carpark at Mackay Football Park, contingent on the LNP’s success in the November election.

This commitment aligns with Football Queensland’s 2024–2026 Infrastructure Strategy, released in August, and would fulfil a key element of the Mackay Football Park Master Plan, providing substantial benefits to the Whitsunday Coast football community.

The ground, based in Glenalla on the Whitsunday Coast, has a rich history and strong community ties. It has been longing for an upgrade and hosts many junior tournaments through the year.

FQ CEO Robert Cavallucci spoke about the importance of this funding and how it relates to the #EQUALISER campaign.

“As we continue advocating for infrastructure funding as part of Football Queensland’s statewide #EQUALISER initiative, investment in football facilities like Mackay Football Park plays a crucial role in supporting the ongoing growth of the game as the state’s largest participation sport,” Cavallucci said in a statement.

“The #EQUALISER initiative highlights the critical need for greater investment in football infrastructure to support the growing demands of the game, and Football Queensland remains committed to working with all levels of government to achieve strong outcomes for our football clubs and participants across the state.”

FQ General Manager of the Northern Region Craig Ramage echoed the statements of Cavallucci.

“Football Queensland welcomes the announcement by Nigel Dalton of an $800,000 funding commitment to upgrade the carpark at Mackay Football Park,” he said in a statement.

“With almost 3,400 members of the local football community visiting Mackay Football Park each week, an upgrade of the carpark will deliver significant benefits to our Whitsunday Coast participants and their families and help us improve the football experience for everyone involved in our beautiful game.”

Football Queensland’s State Election #EQUALISER Campaign continues to drive advocacy for football, community football infrastructure and facility investments from candidates in every electorate.

Clearly the campaign is having success, benefitting 16 grassroots clubs across Queensland with sizeable funding (ranging from $150,000 to $3.8m) from local councils and the state government.

This is another example of political parties pledging to invest a great amount of money to grow the state’s largest participation sport, with an international tournament around the corner.

Football Queensland continue to lead the way in the football business spectre, ensuring that the sport grows at all levels and that governments, who historically neglected football, are starting to put it into focus.

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