In keeping with their plans to create a global sports media destination, Eleven Sports have acquired New York-based global sports media and entertainment company Team Whistle.
Team Whistle’s 1,655 distribution channels, 629 million aggregated social media followers and 4 billion+ monthly video views will be brought together with Eleven Sports’ 150+ commercial partners, 20 million+ users and 30,000 hours of live sport.
They will partner up and focus on continuing to grow the wider Eleven Group’s offering of live sports content and maintaining the evolution of the company’s entertainment programming and sports broadcasting.
The Eleven group is seeking to build a service which caters to fans everywhere, from live coverage of the biggest events in world sport to broadcasting of local sport for communities. In addition, Team Whistle’s award-winning unique content and industry leading creators like Dude Perfect and the F2 Freestylers will be available on-demand through the service.
Founder of Eleven Sports & its parent company Aser Ventures, Andrea Radrizzani, was delighted by the potential afforded by the partnership. The arrival of Team Whistle is recognised as a significant milestone in the Eleven Group’s development as a world leader in broadcasting.
“We have long recognised the opportunities for partnership between Team Whistle and the wider Aser portfolio,” he said.
“By welcoming Team Whistle into the Eleven Group, we are bringing together two media companies who have a track record of building strong and innovative sports media businesses in Europe, Asia and North America.
“We will also be adding transformative new scale and capabilities to Eleven. Together, we look forward to delivering on our goal of creating a global destination for live and on-demand sports content for audiences everywhere to enjoy.”
Team Whistle Founder and Executive Chairman John West acknowledged the positive alignment between the two companies and reaffirmed Radrizzani’s ambitions.
“Upon first meeting Andrea [Radrizzani] years ago, we shared a common bond on how sport and entertainment were being reimagined and now with the pace of media transformation happening at an accelerated rate globally – joining forces with Eleven allows us to create a truly unique, global media powerhouse,” he said.