Eyes set on Women’s World Cup for Football West with key appointment

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Ivy Chen
Image credit: Football West

Jointly hosted by Australia and New Zealand, the FIFA Women’s World Cup 2023 is going to be one of the biggest events on the calendar for Western Australia.

Football West, the sole governing body for football in Western Australia, has ensured that the state is prepared and enthusiastic about being given the opportunity to host matches at their historic venue, Perth Rectangular Stadium.

As part of the build up to the 2023 FIFA Women’s World Cup and beyond, Football West has put together their Legacy Plan, recently announcing its first female football Legacy Ambassador – resource geologist, Ivy Chen.

The Legacy Plan focuses on delivering lasting benefits for the football community of Western Australia. Aimed at creating opportunities and enduring outcomes, paying particular attention to female football, the FIFA Women’s World Cup will bring a lot of awareness around female participation and the surrounding community.

Along with inspiring males and females of all ages to become involved in the sport, the 2023 FIFA Women’s World Cup is anticipated to bring in millions of dollars of economic benefits to the state. The five matches scheduled in Perth will no doubt generate more tourists and promote the state in all corners of the globe.

Acknowledging the persuasion the 2023 FIFA Women’s World Cup can have in highlighting everything Western Australia, and Perth in particular, has to offer, Chen expressed her excitement about the potential benefits the FIFA Women’s World Cup can bring for the state in a statement: 

“I think that the Women’s World Cup is going to bring so many new people to Perth. A lot of people who watch soccer are going to see us, WA, Australia in general, will probably have never even thought to have come here,” she said.

“It’s going to be a whole new demographic, and they’ll all learn about us”.

In order to meet FIFA venue requirements for the upcoming World Cup, Perth Rectangular Stadium is currently undergoing a variety of improvements.

The upgrades, worth $35 million, will be advantageous to the state, competition and future matches and events held at the stadium. New lighting, turf replacement, and new player races and bench areas are just some of the integral upgrades being conducted at the Perth stadium.

The Australia and New Zealand 2023 FIFA Women’s World Cup begins on July 20, with Denmark vs China scheduled to be the first of the five games played at WA’s Perth Rectangular Stadium on July 22. The match is set to be a thriller, with only limited tickets remaining.

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Football NSW 2025 Registrations Surge as Season Approaches

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Image credit: Football NSW website

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

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Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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