Phil Moss: Australian football coaches deserve better

Phil Moss

Former Central Coast Mariners coach Phil Moss claims football coaches in Australia deserve more respect and a higher level of support.

Speaking exclusively to Soccerscene, the former A-League coach claimed associations such as Football Coaches Australia (FCA), which he is currently president of, will improve the conditions and reputation of coaches in Australia.

“I think the main aim (of FCA) is to wrap coaches with a support mechanism, give them a collective voice and really drive towards a level of respect for coaches that we haven’t seen in this country,” he said.

“We’re always the easy option when things go wrong.

“There’s an old saying, when the team’s going well the players are great, but when the team’s losing it’s because the coach doesn’t know what he is doing.”

Moss had various coaching stints in his career at Dee Why FC, Northern Spirit youth (assistant), Manly United and the Olyroos (assistant) before moving to the Mariners in 2010.

He took over from Graham Arnold after being an assistant coach for the club in the three years prior, which included a championship winning season in 2012-2013.

Moss led the Mariners to a third placed finish in his first season as head coach in 2013-14.

However, he was eventually sacked near the end of his second season in charge after disagreements with the owner.

“We had a fantastic first season, we had a lot of success, we missed the grand final by one game,” Moss said.

“We also missed out on the second round of the ACL by a point and then we sold a lot of players. In the January transfer window of the following season, I think I lost six players in that period and that proved to be really tough.

“Things spiralled out a bit from there and the owner and I fell out. There was only going to be one winner in that situation.”

Moss believes a lack of appropriate professional support at the time of his removal, planted the seeds for his eventual involvement in FCA.

Central Coast ended up compensating Moss in the region of around $500,000 according to The Daily Telegraph, after his case for wrongful dismissal was settled before a court date. (Moss would go on to be an assistant coach at Sydney FC in 2017).

“I had my family, my closest friends, my mobile phone and a pretty good lawyer and that was it. That’s where FCA sort of morphed from.

“My mantra is to make sure no Australian coach is ever in the same situation I was in. Plenty of others before me were in (that situation) with no real support.”

Steps in the right direction have been taken to improve the employment conditions and general well-being of coaches through work driven by the association.

FCA recently released the findings of a study completed by the University of Queensland on these factors.

The report showcases data which highlights the need for contractual guidelines to be implemented, as well as standardising grievance and dispute resolution procedures, among other things.

FCA hopes to address these issues and move quickly into a process to fix them.

“We’re fighting for better conditions for coaches and probably a bit more uniformity,” claimed Moss.

“We are working hard on a well-being program for coaches, to support coaches in and out of jobs and in that transition into a job and out of a job. So, all those things are really important to us.”

The association was also in contact with the FFA and A-League clubs, before the start of this A-League season.

Greg O’Rourke and the FFA were kind enough to give us a slot during their agenda with the coaches.

“That was an opportunity for us to ask the coaches what their issues were, going into the season.

“We’re in the process of sharing that information with FFA and working through that, and not just with the FFA but obviously the new operating company of the independent A-league.”

The organisation has a seat at the table in the discussion for the introduction of a national second division, thanks to FFA Board member Remo Nogarotto.

Nogarotto is the current chair of the National Second Division Working Group.

Moss is thankful for FCA’s inclusion in the conversation, in what will provide elite Australian coaches with more job opportunities in the future.

“Full credit to Remo and his working group, for seeing it fit to include coaches.

“At the end of the day, coaches are responsible for the happiness and the satisfaction of four key stakeholders, the ownership and boards, the dressing room, the fans and the media.

“So, when you’ve got that sort of vested interest in the game, holistically, it seems really illogical not to have coaches part of the discussion and part of the decision-making process around the game.”

After being formally elected as president of FCA in July 2018, Moss was re-elected at an AGM in August of this year, in what was a proud moment for him.

Speaking about the privilege of leading FCA, Moss said: “It’s a massive honour. Probably aside from coaching in the A-League as a head coach, it’s right up there.”

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Coles MiniRoos Program Opens Football Pathway for Children aged 4 to 11 across Australia

Football Australia’s Coles MiniRoos program is welcoming new participants across the country, offering children aged 4 to 11 a structured and inclusive introduction to football through local clubs and schools.

Now one of Australia’s largest grassroots sporting initiatives, MiniRoos operates across two streams designed to meet children at different stages of their footballing journey. Coles MiniRoos Kick-Off, available to children aged 4 to 11, provides a non-competitive, skills-based entry point for those new to the game, using short game-based sessions of 45 to 60 minutes to build confidence and basic technique. Coles MiniRoos Club Team, open to children aged 5 to 11, moves into small-sided club football- formats of 4v4, 7v7 and 9v9- designed to maximise touches, involvement and opportunity for developing players.

Both programs run for between four and twelve weeks and are delivered by local clubs and schools, keeping participation embedded in the communities where children already live and learn.

The program’s structure reflects a broader shift in how junior sport is being designed. Small-sided formats give younger players more contact with the ball and more meaningful involvement in each session, addressing one of the most common reasons children disengage from team sport early: the experience of spending more time watching than playing.

The timing carries particular significance. With the AFC Women’s Asian Cup currently underway and women’s football participation in Australia at record levels, the pipeline that will sustain that growth over the next decade is being built now, in programs like this one, in communities across the country.

Coles MiniRoos is approved by Football Australia and open to children of all abilities. Registrations are open now through local clubs and schools.

Filopoulos: Football Must Move Beyond Campaigns to Win Fans for Good

Global marketing and advisory firm Bastion has strengthened its leadership team with the appointment of Peter Filopoulos as Managing Director, Experience. This decision brings one of Australian football’s most influential administrators into a new phase of the sports business landscape.

Filopoulos, who has held senior roles across Football Australia, Football Victoria and Perth Glory, will lead Bastion’s experiential and partnerships division, applying a football-informed lens to brand engagement.

Drawing on his time in the game, Filopoulos emphasised the importance of cohesion in building meaningful fan connections.

“For me, the biggest lesson is that fans don’t see brand, content and experience as individual silos, they experience it all as one connected ecosystem,” he said.

“At Football Australia, the work resonated most when everything was aligned; the team, the narrative, the partners and the matchday experience all working together to feel cohesive and authentic. That’s when engagement moves beyond interaction and becomes something far more meaningful.”

He added that too many organisations still treat fan engagement as short-term.

“Where a lot of organisations fall short is treating fan engagement as a campaign. It’s not, it’s an always-on system.”

Filopoulos’ move reflects a broader shift within football, where commercial growth is increasingly driven by experience-led strategy.

“At Bastion, we put experience at the centre—because it’s where the brand comes to life, where partners integrate in a way that adds real value and where fans genuinely connect,” he said.

“Our focus is on building platforms that bring fans closer to the brand… Get that right, and you’re creating something people actively want to be part of.”

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