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FFA launches online football resource for schools

Football Federation Australia have announced it has released a new interactive online football resource for primary school students.

Titled the ‘Schools Football Workbook’, the resource gives children and their teachers the opportunity to learn and become fans of the world game.

The online resource covers four separate areas:

Active: Focuses on physical literacy, with students also learning the value of good nutritional habits and eating practices.

Experience: Based off FFA’s MiniRoos program, students can complete footballs skills and challenges via video tutorials.

Transition: This section helps individuals identify pathways to access their local football club and link-up with member federations.

Fans: Students can participate in interactive projects with the aim of learning about the A-League, W-League, Socceroos and Matildas.

Speaking about the workbook, FFA CEO James Johnson claims he is pleased with what has been produced.

“This is an important piece of work to bring football to the classroom via an interactive, digital resource that will prove invaluable to primary schools as they work through the COVID-19 situation. It will enable boys and girls to remain connected with football, while staying active, healthy and happy,” Johnson said in a statement on Monday.

“We have taken a whole of game approach in the development of the workbook and I’d like to acknowledge the great contribution the Hyundai A-League and Westfield W-League clubs and the member federations make in the schools’ space, and the effort they’ve put into this project alongside FFA.

“This workbook will complement the work our stakeholders undertake with schools and will enhance football’s future delivery model.

“We may be moving to a relaxation of social isolation measures over the coming weeks, but we believe this workbook will be of great benefit to schools, teachers and students long after the coronavirus pandemic is over.”

Sport Australia General Deputy Manager of Participation James Ceely praised football’s governing body for the initative they have shown.

“It’s great to see Football Federation Australia embedding physical literacy into resources for schools,” he said.

“Through these fun and engaging football activities, children can develop the skills, behaviours and attitudes they need to be physically active for life.”

Schools and teachers can register and download the workbook here.

Philip Panas is a sports journalist with Soccerscene. He reports widely on football policy and industry matters, drawing on his knowledge and passion of the game.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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