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FIFA and UN working towards strategic goals

FIFA's President and the United Nations Deputy Secretary-General have agreed to work on plans to implement Sustainable Development Goals.

FIFA President Gianni Infantino and United Nations Deputy Secretary-General Amina J. Mohammed have agreed to work on plans to implement Sustainable Development Goals (SDGs).

The leaders held a virtual meeting on Monday where they discussed shared priorities and the power of football.

The SDGs are a series of 17 global goals created by the UN in 2015 – the goals aim to achieve a more sustainable and better future and are intended to be implemented by 2030.

“The United Nations welcomes the collaboration with FIFA, particularly football’s potential in supporting the SDGs,” United Nations Deputy Secretary-General Amina J. Mohammed said.

“Our engagement is important to best identify how we can advance the Sustainable Development Goals not only at the global level, but also at regional and local level to ensure no one is left behind.”

The meeting also covered potential opportunities for the UN and FIFA to collaborate ahead of the FIFA World Cup Qatar 2022.

“It is important for us at the new FIFA to be able to engage with the UN,” FIFA President Gianni Infantino said.

“The new FIFA is a responsible body and a sustainable organisation. It is an organisation that is aware that football goes beyond playing competitions. Football is much more than that.

“FIFA strongly believes that through football, you can speak about everything, as it teaches children about values and rules, and we want to use football’s force for education.”

Monday also marked International Women’s Day and FIFA elaborated that it gave the two leaders a chance to reflect on football’s role in advancing gender equality and working on processes to safeguard from potential abuse.

FIFA and the UN have worked together on a number of collaborations in recent years. In 2019, FIFA and the UN teamed up to promote the benefits of a healthy lifestyle – while in 2016, FIFA was the first sports organisation to commit to a UN climate change campaign.

Daniel Foley is a sports junior journalist with Soccerscene. He reports widely on football policy and micro industry matters.

Optus Sport to stream Football Victoria’s Nike F.C. Cup Final

Nike F.C. Cup

Football Victoria have made the exciting announcement that Optus Sport will yet again stream the Nike F.C. Cup Final in 2022.

Optus Sport have been the home of the English Premier League in Australia since 2016, and are also home to LaLiga, the Women’s Super League, K-League, J-League and the EURO’s.

The Cup Final will be held on Sunday afternoon, when South Melbourne takes on Calder United at Valley Park Events Centre, Broadmeadows.

Football Victoria CEO Kimon Taliadoros applauded Optus Sport’s commitment and acknowledged their continued support of the local game in a statement released by Football Victoria.

“The appetite for women’s football is growing exponentially and we thank Optus Sport for their elevation of the Nike F.C. Cup again in 2022,” he said in a statement.

“We are thrilled that subscribers across the nation can experience the quality football that the two teams will deliver on Sunday.”

Match coverage starts at 3.30pm AEDT, with the final kicking off at 4pm this Sunday.

Coverage will also be provided for non-subscribers on NPL.TV and Football Victoria’s Facebook and YouTube.

Customers can watch Optus Sport on their favourite screens and devices via Fetch, Apple TV, Android TV compatible Smart TVs, LG Smart TVs, Apple Airplay, Chromecast, Amazon Fire TV, Xbox, compatible Samsung Smart TVs or desktop, or on-the-go via tablet, mobile, or laptop.

FC Bayern and Adobe partner to power the club’s digital transformation

Bayern and Adobe

FC Bayern, one of the world’s most historic and successful football clubs, have announced a multi-year partnership with Adobe to power the club’s digital transformation.

The agreement will bring new, personalised experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe’s enterprise solutions.

With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favourite club in new ways. Adobe’s technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualised sports experiences.

Adobe Experience Cloud, including Adobe’s customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favourite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability.

With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the Arena, on the go or in the comfort of their home. For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights.

FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitise collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.

“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” FC Bayern CEO Oliver Kahn in a statement.

“We’re investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of our technology, to deepen how our fans engage with the club and to inspire the next generation of fans for years to come.

“FC Bayern has millions of fans around the world, and they are at the forefront of revolutionising fan experiences,” said Anil Chakravarthy, president of Digital Experience Business at Adobe. “With this partnership, FC Bayern will create more personalised experiences to enable fans to celebrate the passion and heart of the club wherever they may be.”

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