Football Australia and CommBank announce major agreement

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Credit: Football Australia

Football Australia and CommBank have announced a major new agreement, committing to a substantial six-year investment in the future of Australian football.

As part of the deal, CommBank will become Football Australia’s primary sponsor across all levels of the game.

This builds on CommBank’s support of the CommBank Matildas, ParaMatildas, and Pararoos, and now includes naming rights for the Socceroos and youth championships.

The partnership will focus on keeping young Australians in the game, from grassroots to elite, while helping discover and develop future stars through top youth tournaments.

Since partnering in 2021, CommBank has helped drive a 27% rise in women’s and girls’ football, and Matildas matches have seen over 17 straight sell-outs.

Through the Growing Football Fund, over 230 local clubs have received grants to grow the game in their communities.

Together, CommBank and Football Australia are committed to making football inclusive and accessible for all Australians.

CommBank’s CEO Matt Comyn called this the most thrilling chapter yet for the sport in Australia.

“With the Socceroos facing the upcoming FIFA World Cup 2026, and the CommBank Matildas preparing for the Australian-hosted AFC Women’s Asia Cup, there has never been a more exciting time to be a fan of football in Australia,” Comyn said in a press release.

“When we partnered with Football Australia as naming rights sponsors of the CommBank Matildas, they were about to embark on a history making international campaign, and what an incredible amount they’ve achieved for Australian football and women’s sport since 2021.

“CommBank is proud to play our part in extending the incredible growth we’ve seen in the female game over the past few years into all facets of the game, including the men’s, para athletes and youth competitions – we are committed to promoting supporting inclusivity, keeping communities connected, and ensuring a brighter future for all.”

Interim Football Australia CEO Heather Garriock said the renewed partnership with CommBank is a values-driven collaboration focused on growing the game for all Australians.

“We are beyond delighted to take this next step in our relationship with CommBank and continue with our joint purpose of creating a game that is accessible to and loved by all Australians,” Garriock said in a press release.

“CommBank have been incredible partners since 2021 – in the four years since, we have together taken the women’s and para games from strength to strength, and we cannot wait to extend this success into other programs.

“This is so much more than a sponsorship agreement, it is a values-aligned business partnership through which we will innovate and support each other in many ways – with a core aim of improving the lives of Australians through the world game right across the country. We look forward to embarking on this next step in our journey together.”

Starting from the 1st of September 2025, CBA will be the official naming rights partner of both the CommBank Matildas and the newly named CommBank Socceroos.

Together, CommBank and Football Australia are shaping a stronger, more inclusive future for football across the nation.

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Football Has the Audience. Does It Have the Commercial Strategy?

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Image Credit: One Nil Media

Soccerscene has launched Survey 4: Commercial Confidence in Football, calling on clubs, sponsors, governing bodies, commercial leaders and football industry professionals to assess whether the game is making the most of its enormous commercial potential.

Football has the audience, participation base and community reach to be one of Australia’s most powerful commercial platforms. But does the industry have the commercial strategy, professionalism and infrastructure required to turn that potential into sustainable growth?

That is the question at the centre of Soccerscene’s latest industry research.

The survey examines how attractive grassroots football is to potential commercial partners, what industry professionals believe is limiting football’s commercial potential, and whether clubs are presenting themselves professionally enough to sponsors.

It also explores what sponsors value most when engaging with football – from community reach and participation scale to brand alignment, values and purpose – as well as whether improved facilities could directly contribute to stronger sponsorship outcomes.

Is football fully capitalising on its commercial opportunity?

Football continues to provide brands with access to highly engaged communities across grassroots, community and elite environments. Yet the commercial landscape remains fragmented, with clubs operating with vastly different levels of resources, capability, governance, media infrastructure and commercial expertise.

Soccerscene’s survey is designed to capture the industry’s perspective on where the opportunities exist – and where football may be leaving commercial value on the table.

The research will look specifically at four key areas:

  • Commercial attractiveness – How attractive is grassroots football as a commercial partnership?
  • Commercial barriers – What is holding football back from reaching its full commercial potential?
  • Club professionalism – Are clubs presenting themselves effectively and professionally to sponsors?
  • Sponsor value – What are sponsors really looking for when they invest in football?

The survey also asks whether better facilities would have a direct impact on sponsorship outcomes, highlighting the potential relationship between infrastructure, commercial presentation and investment.

Have your say

Soccerscene is encouraging football clubs, sponsors, commercial professionals, governing bodies, administrators, media professionals and industry stakeholders to participate.

The findings will contribute to Soccerscene’s ongoing program of industry research, designed to provide a clearer picture of the challenges and opportunities facing football and the organisations operating within it.

Take the Survey: Commercial Confidence in Football

Complete the Commercial Confidence in Football Survey here

The survey will close on 30 August 2026 at midnight, with responses received before the deadline included in the final analysis.

Football has the audience. The question is whether it has the commercial strategy to match.

Football Queensland’s Logan hub plan rejected by council

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Image Credits: Football Queensland

Football Queensland’s plans for a major new football hub at Meakin Park have been rejected by Logan City Council. The proposed $76.1 million redevelopment aimed to create a state home for football in Queensland.

Council unanimously rejected Football Queensland’s request for longer-term leases and additional land at the Slacks Creek site. The decision leaves the organisation’s current leases in place. The proposed development would have delivered new playing fields, elite training facilities and a dedicated home for Football Queensland.

Three-stage development

The first stage of Queensland Football’s development carried an $8.5 million price tag. It would upgrade fields, lighting, drainage and irrigation across Meakin and Mappas parks. The goal was to create a six-field, international-standard training venue.

The second stage represented the largest investment. Football Queensland planned to spend $55.3 million on a new headquarters at the adjoining Queens Park site. The facility would include a Women and Girls Academy, sports science facilities, sports medicine and strength and conditioning services.

A third $12.3 million stage would add an indoor futsal academy and two synthetic fields. Football Queensland said the project could create a major football precinct for the region. It also saw the facility playing a role in Queensland’s preparations for Brisbane 2032 and beyond.

Lease decision creates roadblock

Queensland’s governing body sought a 25-year lease with an option for another 25 years. Chief executive Robert Cavallucci said longer tenure was essential to secure government funding and move the project forward. The organisation has around three years remaining on its existing leases.

Council took a different view. Concerns included community access, funding certainty, future costs and the level of use at the existing facilities. Councillors also questioned whether a long-term arrangement would deliver enough benefit to Logan residents and grassroots clubs. Logan Council has now ordered a review of Football Queensland’s performance under its current lease.

Grassroots football at the centre

The decision highlights a wider issue for football infrastructure. Major facilities can provide elite pathways, sports science and high-performance opportunities, but unless councils can ensure local players and clubs can access the fields, they will be rejected.

Meakin Park already serves several sporting organisations, including football users and community sporting groups. Football Queensland said it had invested almost $2 million at Meakin Park and Mappas fields. It also argued the precinct operates at around 130 per cent capacity. For Queensland football, the challenge now is finding a model that can deliver high-performance facilities while expanding access for the community.

The proposal may have been rejected, but the need for better football infrastructure remains. With participation growing and Brisbane’s 2032 Olympic Games approaching, the debate over where and how Queensland builds its next generation of football facilities is unlikely to disappear.

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