Football Australia has appointed two senior leaders to the Local Organising Committee (LOC) for the AFC Women’s Asian Cup 2026™, enhancing its preparations for the upcoming tournament.
Bill Allen has been appointed as Tournament Director, and Alex Hamilton as Executive General Manager – Event Growth & Experience.
Football Australia’s CEO, James Johnson, voiced confidence in the new appointments and emphasised the key roles they will play in the tournament’s success.
“Bill and Alex are outstanding leaders in their fields, and their combined expertise will be pivotal in delivering a world-class AFC Women’s Asian Cup. Their appointments reflect our commitment to excellence as we aim to create a tournament that showcases the very best of women’s football and leaves a lasting legacy for the game in Australia and across Asia,” he said via press release.
“Bill’s operational expertise and track record in major tournaments ensure that every aspect of the event’s delivery will be meticulously planned, while Alex’s vision for fan engagement and growth will amplify the tournament’s reach, connecting new audiences and enhancing the overall experience for fans. Together, they bring the capability to deliver an unforgettable event that will not only inspire but also elevate the profile of women’s football on a global scale.”
Allen brings a wealth of experience to the LOC from his distinguished career in the sports and events industry. He most recently served as Head of Operations for the highly successful FIFA Women’s World Cup 2023™ and has also played key roles in organising the AFC Asian Cup Australia 2015™ and the Qatar 2011 tournament.
Allen’s expertise in stakeholder management, project and event operations, competition, and venue planning will be vital as preparations continue. Renowned for his leadership and collaborative style, his appointment provides confidence that the tournament will be efficiently and successfully delivered.
Bill Allen expressed his excitement in the appointment and to continue the growth of women’s football.
“I’m excited to join Sarah Walsh and be part of the team bringing the AFC Women’s Asian Cup to Australia,” he said via press release.
“With the momentum of the recent Women’s World Cup behind us, I look forward to continuing the growth of women’s football locally and across Asia, whilst delivering a tournament that will inspire players and fans alike.”
Alex Hamilton brings a fresh and innovative approach to the LOC, with over 12 years of experience in tennis leadership, including her role as Chief Event Officer for the Australian Open.
In her role as Executive General Manager – Event Growth & Experience, she will spearhead initiatives to provide a world-class fan experience and attract new markets, especially within the Asian diaspora, to ensure lasting support for football beyond the tournament.
Alex Hamilton commented she is looking forward to working with her team and Government partners.
“I’m thrilled to bring my experience from tennis into football and help create a truly exceptional event that will leave a lasting impact,” she said via press release.
“I look forward to working closely with the Football Australia team, the Asian Football Confederation and our Government partners to create and deliver an incredible event experience that will resonate with fans across the entire region.”
As preparations for the AFC Women’s Asian Cup 2026™ intensify, the LOC is expanding, with the team diligently working to create an unforgettable experience for players, fans, and communities.
