Football Australia signs with Etrainu for an elite education in football

Football Australia has joined forces with Etrainu to forge ahead with the creation of the Football Australia Learning Centre, a pioneering initiative aimed at enriching the knowledge and skills within the football community.

The brand new Learning Centre will amalgamate the former Learning Management System (LMS) and Qualification Management System (QMS) into one unified platform, supplying Football Australia enhanced flexibility and oversight over their educational pathways.

Upon its completion, the Football Australia Learning Centre will serve as a centralised hub for coaches and referees to oversee their certifications and enhance their expertise, utilising a blend of online and in-person learning opportunities.

This marks a significant achievement for Australian football, as hundreds of thousands of coaches and referees will gain swift and convenient access to their learning journey, moreover, they will have the capability to independently oversee qualifications such as their referee license and journey.

After an exhaustive exploration phase, Etrainu and Football Australia collaborated on a solution that capitalises on the fundamental features of the Etrainu LMS, integrating seamlessly with Football Australia’s participant registration platform (Play Football), staff directory, and payment solution.

This integrated environment will unlock numerous advantages for Football Australia.

Etrainu CEO, Paul Hoon expressed his delight with the partnership via press release:

“This is an incredible opportunity to impact the football community in Australia,” he said to Football Australia.

“Watching the performance of both our Men’s and Women’s teams at the most recent World Cups, it is clear that football is continuing to grow in Australia, we’re excited to deliver a platform that will help streamline education pathways for coaches and referees, creating an impact for the grassroots football community.”

Upon the unveiling of the Football Australia Learning Centre, Chief Football Officer at Football Australia, Ernie Merrick conveyed his excitement for the venture and its prospective influence on the educational realm of the sport.

“Through our partnership with Etrainu, we’re setting a new standard for football education in Australia, The Football Australia Learning Centre is designed to empower our coaches and referees with the tools and knowledge they need to excel and progress,” he said to Football Australia.

“This platform is more than just a learning management system; it’s a gateway to unlocking potential at every level of the game. We are committed to nurturing talent and fostering a culture of continuous improvement, ensuring that Australian football remains strong today and even stronger tomorrow.”

Phase 1 of the Football Australia Learning Centre has been successfully launched, providing tangible benefits to the football community across the nation.

In the forthcoming months and years, subsequent phases will witness the ongoing expansion of the Learning Centre.

Previous ArticleNext Article

Heidelberg United strengthens ties with Melbourne City Toyota

It was announced via social media on Tuesday this week that Melbourne City Toyota would be extending their longstanding collaboration with Heidelberg United FC ahead of the 2026 season. 

 

A longstanding connection

The news of a collaboration between Heidelberg United and Melbourne City Toyota will come as no surprise to all those associated with the club. With a connection going all the way back to 2013, their professional relationship is built on solid foundations rooted within the Melbourne community. 

‘Heidelberg United FC is pleased to announce the continued support of our valued partner, Melbourne City Toyota, a proud sponsor since the inception of the NPL,’ the club said via an announcement made on social media. 

With a strong presence across several locations in Melbourne, including Heidelberg itself, Melbourne City Toyota represents an invaluable source of local support for Heidelberg United. 

 

An exciting project 

Since their first collaboration when the NPL first formed in 2013, Melbourne City Toyota have been an ever-present part of Heidelberg United’s journey to becoming one of the most formidable clubs in the NPL. 

In the past three seasons, the club has consistently risen up the NPLM VIC table. A mere two years on from finishing 9th in 2023, the men’s team achieved huge success last season as they became NPLM Victoria champions and reached the final of the Australian Cup. Although the latter ended in defeat, victories against A-League giants like Auckland FC showcased Heidelberg’s quality. 

The women’s team has also enjoyed plenty of success since joining the NPLW in 2016. Most notably, they achieved back-to-back Premiership titles in 2024 and 2025. With such success being showcased in both the NPLM and NPLW, there are certainly no question marks over Heidelberg United’s standing as one of the most exciting footballing projects not only in Victoria, but in all Australia.

 

New chapter, old partners

As clubs continue their preparations for the 2026 season, establishing local support and building community connections will be crucial. ‘The Bergers’ will no doubt be looking to count on the backing of Melbourne City Toyota as both a local and loyal partner in their endeavours on and off the pitch. 

 

‘Back together!’ – SD Raiders FC announce partnership with GIOCA

In an announcement made via social media on Friday, SD Raiders FC revealed they would be collaborating once more with sports brand and apparel supplier GIOCA

 

Old partners, new goals

While the SD Raiders and GIOCA only announced the news of their upcoming collaboration on Friday, the bond between these two organisations goes back nearly a decade. 

One of GIOCA’S first club partners was with SD Raiders FC back in 2016. The recent announcement highlights the strong connections established with the club which have endured nearly a decade later. 

“Back together! A full circle moment as we re-join forces with SD Raiders FC – one of our very first club partners all those years ago,” GIOCA said via an announcement on social media. 

As SD Raiders look to tackle their first season in the NPL NSW, reigniting a longstanding relationship with GIOCA will be an invaluable source of support for the club both on and off the pitch. 

 

By footballers, for footballers

What sets GIOCA apart from other apparel suppliers in Australia is the links engrained within the company to the footballing world. The brand prides itself on being created by current and former professionals to ensure their clients and partners receive high-quality apparel, custom jerseys and football accessories. 

Since its inception 10 years ago, GIOCA has grown into a highly-regarded sports brand in Australia, with operations expanding across New South Wales, Queensland and Victoria. SD Raiders FC will join several clubs due to partner with GIOCA in 2026, including Ormeau FC (QLD), Narellan Rangers Soccer Club (NSW) and North Coast Football. 

 

A recipe for success

GIOCA stands as an exciting partner for SD Raiders FC not just for the apparel services they provide, but for their history of working with clubs aiming for success. 

Just last season, the brand worked with NWS Spirit as they clinched the NPL NSW title, as well as with Melbourne-based side, Bentleigh Greens, who achieved promotion to the NPL VIC. SD Raiders FC will no doubt be hoping that their reestablished connections with GIOCA will lead to similar levels of success in 2026 and beyond.

Click here for more information about the services offered by GIOCA.

Most Popular Topics

Editor Picks

Send this to a friend