Football Coaches Australia and XVenture announce ‘Play it Forward’ support

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Football Coaches Australia (FCA) welcomes all Australian advance licence and community football coaches to the FCA XVenture College and the Essential Skills ‘Play it Forward’ program.

In a world first opportunity for all Australian football coaches, FCA and XV are offering a program which connects directly with FCA and XVenture’s DNA. A global mentoring (or buddy system) program which will allow for Australian coaches to help a fellow coach from around the world to undertake their own FCA XV Essential Skills study as a result of their helping hand.

The program supports football coaches in Australia and other countries who will be able to influence their community immensely as a result of our help.

XVenture Founder and CEO Mike Conway:

“For every coach who undertakes this program with Football Coaches Australia, we will “Play It Forward” by providing a coach who can’t afford the program full access to this body of work too. Imagine – coaches around the World helping the next generation! Improving lives and growing the game. Surely that’s what it’s about? There are no barriers.”           

This program is also in line with the FCA mantra of “Promoting and strengthening the reputation of football in Australia and the reputation of Australian football on the world stage”.

Glenn Warry FCA CEO:

“During the ongoing impact of COVID on world sport we at FCA, along with our valued partner XVenture, are just so proud to present the ‘Play it Forward’ program.

In 2020 FCA worked hard to lead in connecting the coaching community via an extensive coach PD webinar program for community and accredited coaches.

“The FCA XV College Essential Skills ‘Play it Forward’ Program is an incredible opportunity for Australian coaches to enhance the continuing education of every coach’s journey around the world no matter what level they are working at or what their circumstances are”.

How will the FCA XV ‘Play it Forward’ program work?

For every FCA XV Essential Skills full program undertaken by an Australian football coach a complimentary program will be provided to a coach from around the world who can’t afford the program to allow you both to work through the completion of the program together.

Initially FCA and XV will offer this program to coaches nominated by their current football network partners:

  • Association of Indian Football Coaches
  • John Moriarty Foundation
  • RISE Football Academy

FCA is also engaging with the Nepal Football Association, other Asian Football Coach Associations and the Oceania Football Confederation regarding the provision of support for coaches who meet the criteria.

As the program grows FCA will be looking to expand their network to provide this unique opportunity to coaches from all around the world, by connecting with organisations such as ‘Coaches Across Continents’.

The series of FCA XV College modules are delivered completely online, in a revolutionary virtual world environment which aims to develop the ‘essential skills’ of coaching across 5 modules – Emotional Intelligence, Leadership, Resilience, Culture and Communication Skills.

Phil Moss, President of FCA, introduces the course to participating coaches as they make their way through the virtual world of the FCA XV College foyer. View here.

XVenture Founder, Professor Mike Conway provides an Essential Skills Introduction which can be viewed here.

Find out how you can be part of this coaching revolution by visiting FCA XVenture’s College. 

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

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Image Credit: Football NSW

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Arsenal FC announce Saint Lucia as new destination partner

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Image credit: Saint Lucia Tourism Authority

Starting in the 2026/27 season, the deal will see Saint Lucia become Arsenal‘s Official Destination Partner.

 

Global reach of a football giant

As one of the most popular clubs in the world, Arsenal’s influence expands far beyond the boundaries of North London.

And with its latest partnership, alongside the Saint Lucia Tourism Authority (SLTA), the reigning Premier League champions will help to promote the Caribbean island to the UK market.

Furthermore, the agreement will see additional benefits for both parties, including the development of an Academy Hub in Saint Lucia, brand visibility at the Emirates Stadium for both Premier League and Women’s Super League games, and more.

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base,” said Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, Dr. Ernest Hilaire via media release.

A partnership extending from one side of the Atlantic to the other, uniting communities through football.

 

Sport and culture go hand-in-hand

This isn’t the first time, however, that Saint Lucia Tourism Authority has ventured into the commercial world of global sport.

In the past, for example, the organisation built firm relationships with several other iconic outfits including the New York Yankees (baseball), Toronto Raptors (basketball), Toronto Maple Leafs (ice hockey) and Brooklyn Nets (basketball).

But with an iconic club like Arsenal the latest addition to the lost, it further proves that sport, culture and commerce are by no means seperate entities.

In fact, in a deal such as this, all three can grow and thrive.

Arsenal are one of several clubs to establish ties with tourism boards and destination groups across the world. Notable partnerships include:

  • Manchester City and Visit Abu Dhabi
  • Fulham FC and Visit Mongolia
  • Manchester United and Visit Malta

Exposure for international tourism boards at Premier League grounds holds immense economic potential, thus a key aim in the alliance between Saint Lucia and Arsenal is to drive the island’s economy through tourism.

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