Football Queensland announces new club shield system

Football Queensland has announced a new club shield system which sorts teams into three tiers to provide more clarity for the local community.

Football Queensland has announced a new club shield system which sorts teams into three tiers – National Club Development Program, Skill Acquisition Phase and Youth Academy.

The move to bring in three levels of tiers comes as a way to improve affordability for players, a key strategic focus for Football Queensland.

Football Queensland says that the new visual approach will provide clarity and transparency for the football community – showing exactly where each club sits.

The example of a Tier One Club is given as at least a four star NCDP rating, a gold academy rating and silver SAP rating.

Meanwhile the example of a Tier Two club has a three star NCDP rating, a silver academy rating and a bronze SAP rating.

The example of a Tier Three club has a one star NCDP rating, a bronze academy rating and a silver SAP rating.

The shields will be available by the end of 2020 and will display the club’s tier and ratings for 2021.

Football Queensland CEO Robert Cavallucci said the new shield system will make it easier for parents and players to choose which club to play at.

“With the introduction of these new measures to strengthen accountability, transparency and visibility around how each club is performing across 85 areas, the Club Shield will also serve as a mechanism to ensure participation fees represent value and are as affordable as possible, as clubs will now be assessed accordingly,” he said.

“It’s crucial that Football Queensland continues to take steps that assist parents and players with making informed choices about the club they play at and, equally, clubs that take positive steps, build capacity and make progress with their technical programs can celebrate their success in a meaningful way.

“Forming part of ongoing club assessment through the recently announced FQ Club Development Unit, the Club Shield system is presented as a digital design and will serve as a club ‘snapshot’ of standards based on a three-part measuring system.”

Each club will be able to display their shield on their website and club collateral. The shields will also be able to be viewed on Football Queensland’s website.

Previous ArticleNext Article

UEFA and Unilever renew partnership

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

The Club Development Conference highlights community football

Significant Sporting Events Program 2023-24

On Saturday, February 1st, over 200 attendees came together at Valentine Sports Park for the 2025 Football NSW Club Development Conference.

With registrations for the 2025 season still coming in, over 85 Football NSW clubs from both Sydney Metropolitan and regional areas gathered for a dynamic day of workshops, panels, and special guest speakers, celebrating community football.

Presented by Stephanie Brantz, the Conference included keynote addresses from Karen Jones, Acting CEO of Destination NSW and Chief Executive of the NSW Office of Sport, Dr. Catriona Rose of the Australian Sports Commission, and Matildas cap #167, Ellie Brush.

After the successful second edition of the conference, Trevor Huxley, Football NSW’s Program Manager for Club Development, expressed his excitement over the strong support from the community.

“The Club Development Conference is a fantastic opportunity to bring together all levels of the game to learn from one another, network and discuss best practice for grassroots football,” said Huxley via press release.

“It has been inspiring to see grassroots clubs across the state in attendance, illustrating a remarkable commitment to supporting their local communities. It’s vital that Football NSW continues to lead in this space, providing support to the volunteers and local administrators who are central to the ongoing growth of our game.”

Along with the keynote speakers, attendees were able to choose sessions tailored to their Club or role, covering topics such as safeguarding, volunteerism, marketing and data analysis, infrastructure and grant funding, player and spectator behaviour, women & girls’ football, diversity and inclusion, and grassroots coach education.

The Football NSW Club Development Conference serves as a pivotal platform for enhancing community football by Empowering Clubs, Facilitating Networking, Offering Targeted Education and Showcasing Leadership.

By focusing on these areas, the conference plays a crucial role in strengthening community football, promoting inclusivity, and ensuring the sport’s sustainable growth.

To gain further details and access Club resources, click here.

Most Popular Topics

Editor Picks

Send this to a friend