Football Queensland joins up with Business First Travel

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Business First Travel
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Business First Travel will be the new Official Travel and Accommodation Partner for Football Queensland (FQ) in 2023.

The corporate travel company based in Brisbane will be the Travel and Accommodation Partner for every FQ representative program and all the major events – including but not limited to WinterFest, FQ Academy carnivals, National Futsal Championships and the FQ Community Cup.

FQ employees, also including coaches, educators and administrative staff will have the option provided by Business First Travel, for corporate and leisure travel.

Football Queensland CEO Robert Cavallucci said via press release:

“Delivering growth in commercial partnerships such as this agreement with Business First Travel, is just one-way Football Queensland is reinforcing the ‘Unifying Football’ pillar of the 2023-2026 Strategic Plan by forming these connections with the commercial sector.

“The partnership with Business First Travel will see improved administrative efficiencies through Zeno, the very latest cloud-based travel technology which is designed to be user friendly, and to ultimately achieve savings and deliver improved service.”

Business First Travel Executive Director Remy Koh said via press release:

“Our role is to play our small part to ensure football happens; from ensuring players, coaches and staff get to their matches well rested before kick-off, to stretching Football Queensland’s budget as far as possible, we will achieve this through our use of leading travel technologies, coupled with our team of expert travel managers who are also well versed in the niche requirements of groups and sporting travel.”

The corporate travel company offers services such as Travel Management, Airline and Hotel Perks, Private Charter, as well as Repatriation and Medical Travel.

Travel costs can amount to taking a significant hit to the budget of the company if not managed strategically. First Business Travel provides savings and risk reduction solutions.

To find out more about First Business Travel and its services, click here.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

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Kylian Mbappe UEFA Euro 2024 Qualifier
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Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

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Image Credits: Football Australia

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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