Upparel scores big as official textiles recycling partner of Football NSW

Apparel

Football NSW has partnered with Upparel, a leading sportswear and apparel company. The partnership will see them becoming Football NSW’s official textiles recycling supplier.

Upparel is the leading textile recycling company in Australia and New Zealand, providing an alternative and circular economy for textiles. Their recycling process includes a variety of solutions, the most common of which is tearing textiles into a cushion-like fibre material that can be used for a variety of purposes, including home insulation and filling for furniture and mattresses. Upparel is on a mission to not only provide leading textile waste disposal solutions but also to develop high-quality raw recycled materials for major industries in the future.

Founder and CEO of Upparel, Michael Elias, looked forward to the partnership with Football NSW where he spoke via press release:

“With brands, retailers and corporates stepping up and taking responsibility, Australia is beginning to demonstrate true leadership in the textile recycling industry and Football NSW is truly leading this across the sports industry,” he said.

The partnership between Football NSW and Upparel is aimed at providing a range of benefits to both the parties involved with Football NSW being the primary supplier of recyclable material. Under the partnership, Upparel will process all old clothing material from Football NSW such as jerseys, trainers, etc to sustainable reusable pieces of fabric which are used in various industries across Australia.

Football NSW CEO John Tsatsimas added via press release:

“Changing official apparel suppliers or updating logos and sponsors often results in sporting clubs accumulating old uniforms which they can no longer use. Football NSW is no exception, and it is pleasing to know that our old uniforms will now be part of Upparel’s process, finding new life for other major industries,” he said.

Overall, the partnership between Football NSW and Upparel is a win-win for both parties. This partnership is a great example of how two organisations can work together to achieve mutual benefits and promote the sport of football and be able to make sustainable environmental changes in the community.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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