Football Queensland releases results of Equaliser survey ahead of October state election

Football Queensland have revealed the results of the Equaliser survey, with 6,000 responses from 92 of Queensland’s 93 electorates.

#EQUALISER was first conducted in May 2024, to prepare for the upcoming Queensland State Election on October 26, 2024. Distributed to 250,000 participants in total, the survey focussed on what the general football public would like to see when it comes to funding and investment for the game, particularly within infrastructure.

With a wide variety of region-based responses, #EQUALISER has shown strong results to influence change within government and highlight the impacts that extend further from the game itself.

The survey results have revealed the following:

  • 74% of respondents believe that football is not receiving its fair share of government funding compared to other sports.
  • 76% of respondents believe that political investments in their local football club would be likely or very likely to influence their voting decisions in the upcoming state election.
  • 90% of respondents identify access to sporting facilities – particularly in the evenings – as a key contributor to reducing youth crime.
  • Over 69% of the Queensland football community view investment in community sports infrastructure as the highest priority for bringing the community together.

Football Queensland CEO Robert Cavallucci is a big advocate for addressing the above problem areas, putting an emphasis on improving health and wellbeing outcomes for the state.

“These survey results clearly demonstrate that investment in football facilities to enhance the capacity and capability of our clubs across the state aligns closely with public sentiment and has significant potential to translate into greater political support as our football community votes with their feet ahead of the October state election,” he said via media release.

“In line with the sentiment of the Queensland football community and acknowledging the gaps in the state’s community football infrastructure ecosystem, we urge all elected representatives and candidates to answer the call of their communities ahead of the October state election and prioritise infrastructure investments that will ultimately benefit the game, our participants and the wider community.”

For more information on #EQUALISER, you can find it here.

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Mbappé move from Nike to On signals new battle for Football’s sponsorship market

Kylian Mbappe UEFA Euro 2024 Qualifier

Kylian Mbappé’s decision to leave Nike after almost 20 years has opened a new chapter in the commercial battle for football’s biggest names. The Real Madrid and France star has joined Swiss sportswear brand On, a significant boon for the company on entry into the football market.

Mbappé’s departure is a significant commercial loss for Nike. The forward joined the company as a nine-year-old and grew into one of its leading football figures. His loss compounds the recent transition of Spanish star Lamine Yamal to long-time rival Adidas.

On built its reputation in running, before expanding into tennis via Roger Federer. It will now use Mbappé’s experience as it develops football products, with its first boots expected to become widely available in the near future. Former France star Thierry Henry has also joined On as its football director and is a shareholder.

On has confirmed that Mbappé’s agreement includes both cash and equity, although the financial details have not been released, gives the partnership a deeper commercial connection than a traditional endorsement deal. Nike still holds significant football contracts, including long-term partnership with numerous national teams.

However, Mbappé’s move gives On an opportunity to challenge the established order, including Nike, Adidas, Puma and other emerging competitors. But will they turn this prized signature into lasting football credibility? To do so, the brand must now deliver products that can compete on performance, design and price.

Mbappé’s switch is therefore more than a sponsorship change. It signals an increasingly competitive fight for football’s most influential athletes and the billions of fans who follow them.

SBS expands Australian Championship broadcast coverage for 2026

The Australian Championship will enter its second season with an expanded broadcast partnership between Football Australia and SBS. The 2026 competition will feature two live SBS broadcasts in every round, marking an increase from the tournament’s debut season.

Thursday night football will form a key part of the new broadcast schedule. The opening match will see Preston Lions face Wollongong Wolves on October 15th, with the game broadcast live on SBS2 and SBS On Demand. Saturday football will also remain part of the free-to-air schedule; first up, Sutherland Sharks’ clash with South Melbourne on October 17th will be shown live on SBS and SBS On Demand.

The expanded agreement gives the competition a greater presence across SBS’s linear channels while retaining its full streaming coverage, with every match across the 2026 Australian Championship available live on SBS On Demand. The platform also provides full replays and highlights for viewers to access at their discretion.

In addition to SBS’ coverage, Football Australia will also stream the competition via YouTube.

The Australian Championship consists of a six-round group stage, finals beginning at quarter-finals from November 26, and a Grand Final scheduled currently between December 10-12.

It features 16 clubs from seven states and territories. The broadcast schedule places several historic fixtures in front of a national audience: South Melbourne will meet Sydney United 58 in a repeat of the 1999 NSL Grand Final, and Sydney Olympic and Marconi Stallions will also renew a rivalry that includes NSL Grand Final meetings in 1989 and 1990.

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