Football Queensland’s 2023-2026 Strategic Plan to meet National Ambition

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FQ Strategic Plan
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Designed to meet the targets and ambitions of a united, national strategy for the game, Football Queensland has released the 2023-2026 One Football Strategic Plan.

The purpose is to bring communities together through football and represent its vision as a leading football nation where everyone is inspired to live and love the game.

If the targets and ambitions of a united national strategy are to be successful, it is necessary to streamline the governance and administration and integrate critical strategic and operational functions and to support the execution of sport initiatives.

The transformation of moving towards an agile, modern, fit-for-purpose framework for football is in line with the international standards and best practices of sports governance in the country.

Football Queensland has dedicated its time and effort by working closely with Football Australia and other Member Federations to unify the sport behind a common purpose and a shared vision with a One Football pathway.

The Strategic Plan covers Football Australia’s vision detailing topics such as focus areas and measures of success across the four main pillars, providing the state of affairs from a national perspective while at the same time covering in-depth plans for implementation at the state level to delivering strong results for football in Queensland.

With the FIFA Women’s World Cup 2023 to be co-hosted by Australia and New Zealand, it is of utter importance that the next generation of female participants have a chance to be a part of the world game for which it will involve developing the right pathways, constructing the necessary infrastructure and increasing the support of clubs by delivering the right results in the states across the country.

The governing body of the state is bound to achieve 50/50 gender parity for participants, referees, committees and club officials by 2027. A key component is leaving a lasting legacy for future generations by welcoming the potential for all women and girls across all parts of the game, by giving the opportunity for all.

The four strategic pillars involved in Football Australia’s One Football Plan are Participants and Clubs, Elite Teams and Pathways, Fans and Unifying Football.

The first pillar’s ambition is to be the most accessible sport in the country where everyone can play any time, anywhere, with the focus areas ranging from driving participation retention and growth, especially for women and girls at the national level to evolving Football Queensland’s referee strategy and enhance the referee academy in the state level.

Football Queensland’s key targets are:

  • 328,000 registered participants
  • 9,400 registered coaches
  • 62,000 women and girl participants
  • 3,600 registered referees

The second pillar priority is to reimagine the Australian development for its players by producing world-class teams, players, coaches as well as referees in the country to build capacity in strengthening pathways for improved player results by providing the best technical practice into clubs through an expanded academy of Football Queensland and a coordinated club development program at the state ambitions.

Football Queensland’s key targets are:

  • 20% national representation across all levels
  • 15 Advanced Coaching Courses
  • Home of Football project delivered before 2026
  • 25 advanced female technical directors

National ambitions for the third pillar are to attract and increase an inspired fanbase who adore and devote their time and effort to Australian football properties, the focus areas involve enhancing the passion for the national teams and establishing modern products to drive fan engagement to organising new fan engagements around the current leagues, championships and competition products.

Football Queensland’s key targets are:

  • 15,000-seat capacity tier 2 stadium
  • Convert passive fans to active
  • Celebrating achievements
  • Festivals of Football

Lastly, the aspiration of the fourth pillar is to unite the sport and to recognise the true potential of football not only in the state but in the whole country. By doing this the focus areas will be that administration will be improved in maximising operational efficiencies and governance will need to be enhanced to achieve greater alignment and focus of the national level to improving the football experience, supporting club development and unlocking the achievements of critical strategic objectives.

Football Queensland key targets are:

  • Football first decisions
  • Deliver an agile modern fit-for-purpose framework
  • Reposition resources in administration
  • Increase revenue and efficiencies

Football Queensland has and always will value respect, pride, integrity and unity at all levels of the game.

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ESA’s Game-Changing Technology for Injury Recovery and Player Growth

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Credit: Elite Skills Arena

Elite Skills Arena (ESA) has created cutting edge technology that is revolutionising injury rehabilitation and player development in football.

ESA is a company that designs and provides advanced football training technology used by top clubs and academies around the world. 

Founded by Eddie Mitchell in 2014, ESA creates innovative tools that help coaches track performance and develop players more effectively.

By combining smart tech with insights from leading coaches, ESA delivers data-driven solutions that improve training and sharpen key skills on the pitch.

When the company first settled on the idea of a circular wall with moving targets, the plan was to create an indoor space where players could work on their technical skills.

What started as a simple concept quickly took shape—so much so that the very first prototype was built in a backyard just to see if it would work.

That early test led to the launch of the first product and the creation of the now-iconic arena that remains a core part of what ESA offers today.

Currently, ESA offers three main product lines: the ICON range, the Wall range, and the Wireless range.

Each one has seen great success with professional clubs, academies, major organisations for marketing and events, and advanced training centres around the world.

Today, ESA products are used on six continents, and they’re getting close to a major milestone—1 million games played with their equipment.

But there’s one product in particular, the Wireless Circuit, that’s revolutionising injury rehab and player development in football.

Now ESA first tested the Circuit concept at Ipswich Town and Southampton Football Clubs in the UK.

But it was FC Barcelona who asked for a wireless version, eliminating the need for connecting cables.

The Wireless Circuit is made up of lightweight, cable-free modules — the Rebound, Pass-Through, and Gate — each featuring LED lights and vibration technology to give instant performance feedback.

Using motion sensors, the modules track passing, movement, and dribbling, while built-in modes recreate tactical game scenarios, making it a powerful tool for both training and recovery.

Since its introduction, the Wireless Circuit has been used extensively by Barcelona’s medical team during pre-season and injury rehabilitation.

Stars like Lionel Messi, Luis Suárez, Sergio Agüero and Ronald Araújo have benefitted from its data-driven approach, which benchmarks fitness levels and reduces the risk of re-injury.

The club has used the Wireless Circuit for the later stages of rehabilitation which has allowed players to build up match sharpness without being exposed to the danger of full-contact training.

Following the success at FC Barcelona, the Wireless Circuit has been making waves in the global sports world, having been nominated for Best Technology for Injury Prevention or Rehabilitation at the prestigious Sports Technology Awards.

With more than 50 installations across the globe, it’s quickly becoming a go-to choice for clubs and academies looking for reliable, cutting-edge solutions.

With injuries on the rise in elite football and top players spending more time on the sidelines, Premier League clubs are paying closer attention.

Leicester City FC, who’ve been interested in ESA technology for a while, recently added the Wireless Circuit to their sports science program to help monitor player fitness and support injury recovery.

After a successful demo in September 2023, they’ve started using the Rebound, Pass-Through, and Gate modules to help keep first-team players healthy and make rehab smoother and more effective.

Now the Wireless Circuit could offer substantial benefits to soccer clubs and organisations in Australia due to its unique combination of technology, portability, and proven performance outcomes.

Clubs from grassroots to A-League level can often face challenges in managing injuries, especially with limited access to advanced rehab facilities.

The Wireless Circuit enables low-risk, high-impact recovery by allowing players to rebuild match fitness through targeted, non-contact drills. This is particularly valuable in a sport where muscle and ligament injuries are common.

Also, with clubs becoming increasingly data-focused, the Wireless Circuit’s built-in motion sensors and instant feedback allow coaches to track a players movement, passing and dribbling

This gives coaches a more scientific, structured approach to player development, something especially useful in youth programs and academies.

So, as football continues to evolve, ESA’s Wireless Circuit stands at the forefront, offering a smarter, safer, and more effective way to train, recover, and develop the next generation of players.

The Rise of Female Football Participation: Female Football Week

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Image Credit: Football Australia Website

For decades, women in Victoria were prohibited from participating in organised football, thereby being pushed aside as the men’s game dominated the field. The tide, however, has turned. What was previously a sport confined to half of the population is being changed by girls lacing up their boots and women leading from the front.

Over 21,000 women and girls started playing football in 2024, fuelled by the FIFA Women’s World Cup 2023™ and the Matildas’ semi-final success. Football, with over 221,000 female players registered countrywide, is not only Australia’s most popular team sport, but also one of its fastest growing.

This past week, Female Football Week 2025 (FFW) highlighted the movement that is restructuring the game. The nationwide initiative, which runs from May 2 to 11, is more than a celebration. It is a catalyst for sustained change.

A Nationwide Celebration with Local Impact

Organised by Football Australia in collaboration with member federations and clubs, FFW 2025 includes leadership panels, grassroots clinics, gala days, and coaching masterclasses to empower women at all levels of the sport.

Football Queensland’s Senior Manager – Game Development, Kate Lawson, anticipated an action-packed agenda that would capture the imaginations of both returning and new competitors.

“There are going to be more eyes on football in Australia than ever before. The increased representation of women in our game has everyone buzzing this year, which is why this Female Football Week is set to be the biggest and most exciting yet,” she said via press release.

Across the country, similar initiatives are igniting change. Football Queensland presented the FFW Awards to recognise local women’s football legends, while Football Victoria continued its all-female commentary round in the NPLW, bringing women’s voices to the forefront of the game.

At the grassroots level, activities such as The Gap FC’s Mother’s Day celebration and FFW gala in Brisbane highlight the important role that families play in developing the next generation of players.

Behind the Data: Real Growth, Real Stories

The statistics tell one story. Football participation across Australia has increased 11% to 1.91 million participants by 2024, with female participation up 16%. Queensland alone had a 44% increase in women and girls playing the game throughout its ten regions. Female involvement in Football NSW increased by 17% throughout the winter season.

However, behind these numbers are the individuals who are transforming the game.

The increase in female football involvement is more than just a statistic; it’s a tapestry of personal experiences that illustrate the movement’s depth and variety.

In the ACT, Tina McLeary serves as secretary of Brindabella Blues FC, a club with approximately 1,000 members. Her football adventure began with her children, but she rapidly became a significant driver of change, taking on management duties and guiding inclusive club strategy.

“We were able to get the boys there and show that these 10 and 11-year-old boys don’t care, there’s no gender relationship there. They just want to be a part of this. They just want to go kick the ball and see the game,” she shared, reflecting on the shifting culture in football.

In Western Sydney, Katelyn Smith is making her mark with CommBank ParaMatildas. After health issues halted her early football dreams, she discovered her calling with CP Football. Katelyn, a Golden Glove winner and national team striker, is not only scoring goals but also coaching the next generation of footballers with disabilities, demonstrating what is possible.

Women are also excelling in roles off the pitch. Jessica Jensen (Football QLD), Daphne Gounaris (Football Victoria), and Alana Zic (Football NSW) are three female referees breaking down boundaries in refereeing. Refereeing for the women allows them to improve themselves, connect with others, and lead with integrity and confidence.

In Tasmania, Jess Woodroffe of Launceston City FC has contributed to shaping her club’s infrastructure and culture. The club has recently added gender-friendly changing rooms, in addition to increasing the number of female board members and players, primarily from their campaigning and inclusive community forums.

Challenges Ahead—and a Bold Vision for the Future

Despite the momentum, obstacles remain. Numerous clubs are operating above their capacity, putting a strain on coaching resources, infrastructure, and equipment. As more girls get involved with the sport, retention becomes crucial, especially throughout adolescence, when many abandon it due to a lack of clear paths or mentors.

Football Australia has set an ambitious goal: gender parity in community football by 2027.

Interim CEO of Football Australia, Heather Garriock, believes Female Football Week 2025 has highlighted just how vital women’s football has become.

“Female Football Week 2025 has underscored the critical importance of women’s football to the future of our game. The growth we’re seeing at every level, from grassroots to the elite, is not only remarkable, but also reshaping the landscape of Australian sport,” she said via press release.

Conclusion: From Moment to Movement

FFW 2025 is about more than simply celebrating progress—it’s about maintaining it. Women’s football is no longer an afterthought, through community-led events, national investment, and strong representation.

It’s at the centre of the conversation.

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