
Football South Australia has confirmed a new strategic partnership with Nupak Australia, a premier provider of food packaging solutions ranging from coffee cups and takeaway packaging to customised club-branded products.
The collaboration is designed to provide real cost savings, better access to high-quality products, and meaningful commercial advantages for clubs throughout South Australia. It will enable clubs to benefit from competitive pricing, reliable supply, and customised food packaging solutions that enhance both matchday operations and community fundraising efforts.
The deal is being driven by Nupak Director Barney Smith, who is well known and highly regarded within the football community for his long-term commitment to the sport. His deep ties to the game reinforce the partnership, giving clubs access to quality products backed by support from someone who truly understands grassroots football.
Nupak Australia Director, Barney Smith emphasised Nupak’s commitment to supporting the game at every level.
“Nupak is thrilled to partner with Football South Australia,” he said via Official media release.
“Bringing our locally-owned, quality food packaging to the heart of the football community. Together, we’re making game days better with top-notch, affordable food and drink packaging solutions from a business that loves football as much as you do.”
CEO of Football SA, Michael Carter welcomed the agreement and emphasised how it supports the organisation’s broader commercial strategy.
“This partnership with Nupak reinforces our commitment to providing meaningful, cost-saving opportunities for clubs right across the state. It is another step forward in our plan to aggregate purchasing, reduce costs, and support the football network in a practical and impactful way. We are delighted to welcome Nupak and Barney into the Football SA family,” he said via Football SA press release.
Clubs will receive consistent offers, promotions, and updates as the partnership grows. Football SA and Nupak will collaborate closely to provide clubs with optimal pricing and tailored product solutions.
Clubs will soon receive additional details, including ordering procedures, product selections, and introductory offers.














