Football West acquires new apparel supplier for key programs

Belgravia

Football West will be collaborating with Belgravia Apparel in a three-year deal which also includes New Balance, in an exciting partnership that has already commenced earlier in the year.

The new partnership will cover the programs part of Football West as well as teams and departments. These include referees, development programs, coaches, Football West staff, State football teams and futsal.

Belgravia Apparel are experts for over 30 years in being the frontrunner of custom apparel market space to inspire unity and performance in taking whether it is football teams, school or business to the next level.

The company has a priority in delivering substantial industry knowledge, design and manufacturing expertise and also client-focused, best practice processes.

This is aided by a state of the art local Australian manufacturing premises and a recognised offshore manufacturing partners, a large design team, a sales team and offices across Australia and New Zealand being some of the major pillars of the privately owned company consisting in a division of The Belgravia Group.

The Belgravia Group consists of several businesses in a variety of industries, such as health and fitness, leisure, tourism, property, finance and technology, who also invest considerably in different companies and opportunities that encourage physical activity.

The mission for Belgravia Apparel is to see one million children involved in some sort of physical activity on an annual basis. Currently just to name a few of the companies that are backing this vision is Belgravia Sports Apparel, Belgravia Health and Fitness and Belgravia Kids.

The three partners that Belgravia Apparel has now been with are New Balance, Belgravia Leisure and Novo Fit.

To find out more information on Belgravia Apparel, click here.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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