Football Victoria and VicHealth partner on anti-racism program as community sport data reveals systemic problem

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Football Victoria has partnered with the Victorian Health Promotion Foundation to roll out the Set The Standard initiative across the state’s football clubs, in a collaboration that signals a significant shift in how Australia’s most popular club-based sport is approaching racism and cultural exclusion at the grassroots level.

The partnership brings together the state’s peak football governing body and its primary health promotion agency around a shared finding that can no longer be treated as incidental. According to the 2025 report Enhancing the Capacity of Victorian Community Sport to Tackle Racism, 56 per cent of surveyed participants had experienced or witnessed racism in community sport. In a state where football draws participants from some of the most culturally diverse communities in the country, that figure represents a systemic failure the sport can no longer address through conduct policies alone.

Clubs that subscribe to the Set The Standard newsletter will be entered into a draw to win one of three $1,000 vouchers, available for equipment, facility improvements, events or other community initiatives. The incentive is designed to drive early engagement with a program whose ambitions extend well beyond a newsletter subscription.

What the Partnership Signals

Racism in sport has historically been treated as a conduct and governance issue, managed through complaints mechanisms that require incidents to be formally reported and tend to significantly undercount the actual prevalence of harm. VicHealth’s framing of racism as a public health problem repositions the entire conversation.

Experiences of racism are associated with measurable negative health outcomes including anxiety, depression and social withdrawal. When community sport, which governments and health agencies actively promote as a vehicle for physical and mental wellbeing, becomes a source of those same harms, the public health cost is direct and quantifiable.

Resources, not Rhetoric

For Football Victoria, the partnership brings something the governing body cannot provide on its own. VicHealth’s credibility, resources and public health framework give the initiative a foundation that a sporting organisation working alone would struggle to establish. Set The Standard offers clubs practical tools and guidance built around progress rather than perfection, which reflects a realistic understanding of how cultural change works inside volunteer-run community organisations.

The $1,000 vouchers are not a side note. Most community clubs operate on tight margins, depend on volunteer administrators and are already stretched managing growing participation demands. Finding room to invest in cultural development programs on top of everything else is difficult. Providing tangible resources directly addresses that constraint at the point where clubs are most likely to disengage.

The program also arrives at a consequential moment. Football in Victoria is absorbing significant participation growth following the AFC Women’s Asian Cup and sustained increases in junior registrations, bringing new communities into the game in large numbers. The 2025 data suggests the environments those communities are entering are not consistently safe or welcoming. Participation growth and cultural safety work need to move together. A sport that grows larger without becoming more inclusive has not actually improved the experience of the people playing it.

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Football Victoria demands more Victorian Government support amid grassroots boom

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Marlborough Street Reserve. Credit Football Victoria

Football Victoria is targeting Victorian Government funding for Glen Eira FC, in order to improve the club’s facilities and accommodate a recent surge in participation.

The interest and demand in football across Melbourne is ever growing, and Glen Eira FC is one such example.

Located in Melbourne’s inner south-east, the club has more than 1,100 players with nearly 95% of them aged 18 or under. In the suburb of Bentleigh alone, football participation has increased 18% alongside female engagement growing 76% in recent years.

However, at Marlborough Street Reserve, the conditions of the pitch – specifically during winter – can curb accessibility. Wet weather, non-stop usage and limited capacity make it difficult to accommodate all club members. This results in restricted training and playing opportunities.

Lachlan Cole, Football Victoria’s Head of Government Relations & Facilities, said via Football Victoria: “The story at Glen Eira FC is one we are seeing right across Victoria and specifically in Metropolitan Melbourne. Participation is growing, particularly among juniors, women and girls, but the infrastructure needed to support that growth is buckling under the weight of demand.”

To tackle this, both Football Victoria and Glen Eira FC want to convert the existing pitch to a synthetic surface and provide improved lighting for the ground. This would create a more reliable environment for players and support the growing demand for football in that community.

Speaking to Football Victoria, Glen Eira FC President Odilia Wijburg said, “A new sporting precinct with a synthetic pitch would be a game changer, providing year-round access, supporting participation growth and creating a lasting community asset that will benefit local families for generations.”

These issues are not exclusive to just Victoria, but are instead seen nation-wide. Football NSW recently pledged over AUD 200,000 to three amateur clubs to help upgrade their facilities and support the local communities.

Despite the increased interest in the game, the lack of reliable infrastructure, especially in grassroots football, leaves not only local areas without proper facilities, but creates a complicated road for young players hoping to navigate to the top of the game. 

Without the support of the Victorian Government, grassroots football could suffer an underwhelming fate. If the game is not supported from the bottom, the top might not reap the rewards of the next generation. And if that happens, alongside local communities, both the domestic leagues and the international team may suffer.

Melbourne Victory announce next stage of infrastructure strategy at Arden Central

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In a statement on their website last Thursday, Melbourne Victory revealed the Arden Campus, situated within Melbourne’s new Arden Central parkland precinct, as the latest stage of its ongoing infrastructure strategy.

The news follows Victory’s February 2025 announcement of it’s first campus in Beveridge, with each seeking to cater to growing demographics within the city’s CBD and inner north-west suburbs.

The latest campus sits within the new cultural precinct centred around Arden Station, as part of a $7 billion redevelopment project helmed by Hamton and HostPlus on behalf of the Victorian Government.

Developers Hamton and HostPlus share a 17-year history of joint venture partnerships, which include a portfolio of large-scale, complex urban projects.

Victory is joined by other major precinct partners Live Nation, North Melbourne (Australian Rules) Football Club and the University of Melbourne’s School of Design, to deliver a new campus whose goals are aligned to the club’s strategic infrastructure plan, with the aim of supporting and nurturing the growth of it’s women’s and youth programs.

Arden Campus’ proposed slate of programs will include a hub for women’s and youth female pathway programs, (for both elite and community football) plus a Community Field and Community Hub, whose shared assets will provide space for future community soccer teams, the university and future local schools, with the capacity to host more than 300 on-site activations annually.

Melbourne Victory has lauded the investment – to be administered by Development Victoria, in collaboration with local Wurundjeri Woi-wurrung Elders and communities – as a ‘once-in-a-generation opportunity‘, allowing the state to build on its network of cultural and parkland zones linked by, and built around, Melbourne’s expanding rail system.

Once complete, the $7 billion transformation of Arden Central is predicted to create a new school, as well as more than 5,400 new homes to cater to more than 10,000 people, located just 1.5kms from the CBD.

John Dovaston, Chairman of Melbourne Victory, is confident Arden Central will ‘cement itself‘ as a critical up-and-coming destination for sport, education and entertainment. Campuses such as this, he said, ‘guarantee a synergy between elite focus and community development,’ which he believes only football – ‘the world game’, can achieve.

Speaking on Victory’s female and youth infrastructure strategy, club Managing Director, Caroline Carnegie, described the plan as a ‘multi-faceted‘ reflection of their vision to lead, unite, connect and inspire.

This update to the club’s infrastructure is an overdue one, but is nonetheless a strategy which she hopes will form part of the ‘micro and macro touch points of Melbournians’ lives at Arden Central’, strengthening Melbourne Victory’s commitment to being ‘a club for all Victorians.’

Carnegie highlighted football’s impact on social cohesion in early 2025, when Victory’s infrastructure strategy was first unveiled. She emphasised the club’s responsibility to establish programs that can positively impact communities, regardless of their members’ gender, background or location.

Benefits of the ‘Campus Model’

In an official Melbourne Victory report on their long-term infrastructure strategy, published early 2025, the club laid out the following goals for the future of the state’s fastest-growing participatory sport: to unlock common opportunities for the game, create greater accessibility for talent and their families across the State (including cutting out travel time for both training and matches) to enhance Victory’s ability to grow soccer’s footprint, and to expand community connection.

The report compares Melbourne’s extensive geographical sprawl to cities such as London, Rome and Madrid – stating their campus model helps break down geographical barriers to success, with the long-term aim of establishing campuses across Melbourne’s North, South, East and West, each within a 1-hour’s drive from their AAMI Park HQ, as well as ttheir existing men’s traning facilities at Gosch’s Paddock.

Melbourne Victory’s long-term plans for their Campus development

As per the project’s FAQs, Victory will run women’s, pre-academy and academy programs from each campus once fully completed, with the club maintaining transparent communications in the meantime with fans, players and key stakeholders as to the full schedule and details of its interim offerings.

The club aims to maintain a cohesive, uniform ‘look and feel’ across each campus, so that people can know what to expect when training, playing or otherwise connecting with the Melbourne Victory brand and broader community.

This approach allows the club a wider reach in terms of attracting, developing and retaining new talent, as well as creating more familiar places for players and their supporters to call home.

Arden Station, Melbourne (Arden Precinct Development)

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