Football Queensland has confirmed Holly Johnson as the new Club Development Ambassador (CDA) and Community Engagement Officer for the central Coast Region.
Holly is a well-regarded member of the local football community and a dedicated advocate for women and girls, having worked as both a coordinator and coach in Rockhampton. Her long-term involvement with the FQ Academy, as a parent and later a junior coach, has given her valuable insight into player development and the wider football landscape.
With more than ten years of experience at Central Coast community football clubs, Holly offers valuable knowledge of the region’s distinct strengths and challenges.
“I’m looking forward to supporting young players as they progress through the ranks, helping nurture their skills, confidence and love for the game,” Johnson said via press release.
“The strength of our community lies in its people, from tireless volunteers to experienced coaches who act as mentors and role models. I’m excited to support and develop these coaches so they can continue to guide the next generation.
“My vision is for a united Central Coast football community that is inclusive, empowered, and recognised for producing quality players, coaches, and volunteers.
FQ Central Coast General Manager Jordie Gerbes said Holly’s appointment is a positive move for the growth of football in the region.
“We are excited to welcome Holly Johnson as our new Central Coast CDA & Community Engagement Officer, a familiar face to many through her years of hands-on involvement at the community level,” Gerbes said via press release.
“In addition to her knowledge of the region, Holly’s leadership in the women and girls space will be a valuable asset as we continue working toward our strategic target of 50/50 gender parity in participation by 2027. Her understanding of the barriers and opportunities for female players will help create more inclusive, accessible environments that enable all participants to thrive.
“Holly’s role will span both Game Development and Technical areas, and her relationships with local clubs will help her support the continued growth of football in the Central Coast. We’re excited to have her on board and look forward to the positive contributions she’ll make.”
Holly’s appointment is set to energise football on the Central Coast, combining her deep local knowledge, passion for community engagement, and commitment to developing pathways for women and girls. Her leadership will play a key role in driving growth, strengthening club networks, and ensuring the region’s unique strengths are supported and celebrated.
