Genius Sports secures Serie A data and streaming rights

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In a landmark move for football betting innovation, Genius Sports has struck an exclusive multi‑year deal with Lega Serie A, securing global rights through to the 2028/29 season for official match data and low‑latency video streams across Serie A, Coppa Italia, and the Supercoppa Italiana.

Through this agreement, Genius Sports becomes the sole authorised distributor providing sportsbooks with the fastest, most accurate, and secure data and high‑quality video. The partnership also grants access to tracking data, enriching broadcast content, match reports, editorial analyses, and reporting.

This move further strengthens the sports data company by adding to their already impressive content portfolio including the Premier League and Ligue 1, and positions the firm as a global leader in live football content for the betting industry.

At the heart of this collaboration lies BetVision, the world’s first interactive, in‑play betting platform, powered by AI and real‑time data overlays. Originally launched with the NFL, BetVision now integrates Serie A, enabling fans to watch live action, customise viewing, and wager around the game, all within a single interface.

Lega Serie A CEO Luigi de Siervo praised the agreement as a vital step toward safeguarding data integrity and securing revenue streams for clubs, while calling on lawmakers to uphold betting regulation standards.

“Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorised distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season,” he said via press release.

“In this rapidly evolving market, this partnership ensures only verified, official data is commercialised — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors.”

Similarly, Genius Sports CEO Mark Locke hailed the partnership as a powerful testament to Genius’s technological strength and execution capabilities.

“We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance,” he said via press release.

This agreement marks a significant step in the growing convergence of sports data, streaming, and interactive betting, underscoring how top leagues and tech providers are shaping the future fan experience.

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Clublinks Named Venue Operator for New Sports Centre

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Venue manager company, Clublinks have been appointed by the Sport and Recreation Victoria as the venue operator of the new Bundha Sports Centre, an indoor sports centre in the heart of Melbourne’s inner north.

The new sports centre will officially open in early 2026, with four competition standard basketball, netball, and volleyball courts, a multi-purpose futsal court, a large gymnasium, cafe and lounge area and other community spaces.

Clublinks will operate the centre in the iconic Fitzroy Gasworks precinct in a long-term agreement, utilising their expertise in maintenance and asset renewal programs as part of the centre’s operation.

Clublinks CEO, Anthony Lawrence stated they are delighted to be given the opportunity to deliver brilliant customer experiences that align with the quality of the Bundha Sports Centre.

‘We are excited to facilitate opportunities for the community to participate in sport, recreation and fitness at this beautiful facility,” he said via press release.

“While Bundha is primarily a sports centre, it will deliver wonderful connection, unity and community benefit to Melbourne’s inner north.”

Construction of the Bundha Sports Centre was announced last year, Development Victoria released a statement reading the $54.5 million project would be delivered by a range of local and businesses and suppliers.

Additionally, the Victorian Government invested $49.5 million into the centre, complemented by a $5 million contribution from Yarra City Council.

In this partnership with Sport and Recreation Victoria, Clublinks will also reinvest a portion of the centre’s profits to enable access for a range of programs and initiatives promoted towards community members’ participation in centre activities.

Clublinks are also conducting an Expression of Interest process for local sports and associations looking to join the centre once it opens early next year.

It is hoped Clublinks’ new role in the Bundha Sports Centre will allow more people in the inner west to experience the benefits of the facility to grow their teams, programs and competitions once it formally opens.

Clublinks have a reputation in venue management capability in Victoria, currently operating the Northcote Aquatic and Recreation Centre and Narrandjeri Stadium in Darebin as well as other sports venues across Australia.

Dan Birrell Confirmed as Football Victoria CEO

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Football Victoria (FV) has officially appointed Dan Birrell as its Chief Executive Officer following a competitive national recruitment process.

Birrell has served as Interim CEO since March 2025, during which time he delivered significant improvements across both the organisation and the wider football community.

His leadership over the past six months has been credited with reshaping internal culture, strengthening stakeholder relationships and aligning day-to-day operations with FV’s long-term strategic plan.

Before stepping into the interim role, Birrell was a senior member of FV’s executive team with responsibility for Football Operations. His previous positions within the organisation have included oversight of commercial programs, refereeing, coaching, high-performance initiatives and player pathways, giving him an extensive understanding of Victorian football.

The FV Board confirmed that the decision followed a rigorous process managed by an independent agency and drew a strong field of qualified candidates.

Birrell’s appointment provides continuity and stability as FV continues to deliver on its strategic goals and support the game’s rapid growth across the state.

Dan Birrell expressed his excitement and pride in his own appointment after hard work behind the scenes in recent months.

“It is an immense privilege to lead Football Victoria,” he said in a press release.

“I am incredibly proud of the progress we have made together over the past six months, and I look forward to continuing to work with staff, clubs, government and partners to build an even stronger, more united football community.

“Football is the most inclusive and accessible sport in Victoria, and I am committed to ensuring that it continues to thrive for generations to come.”

Birrell joined Soccerscene for an episode on the Off the Pitch Podcast whilst he was interim CEO, where he discussed topics like the cost barrier for juniors, marketing the NPL better in this state, and ensuring more stability in the organisation.

It will be interesting to see how he implements the many different plans he has discussed and with his experience in football operations, he can drive a bigger change on the pitch than we have seen before with previous CEO’s

Click below to listen to Birrell speak about his plans for Football Victoria on Episode 11 of the Off the pitch Podcast, which is available on all major podcasting platforms.

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