How to care for your PUMA Pro Performance Kit

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Image credit: One Sports Puma

As a global leader in athletic wear, Puma understands that your club jersey represents more than just sportswear. It symbolises team pride, sporting heritage, and athletic excellence.

One Sports Puma is dedicated to supplying top-quality kits through performance technology and durability. Follow this detailed guide to learn how to care for your jersey and all your uniform components to preserve the quality of fabrics while protecting all badge applications and ensuring all products stay in optimal condition. 

Why Proper Jersey Care Matters

Your club PUMA Pro Performance Custom Kit invests in quality athletic apparel, standard washing practices can harm your jersey and compromise its performance features. Improper washing and drying execution often leads to:

  • Early fading of PUMA’s signature vibrant colours
  • Causing badges and crests to peel off
  • Weakening of the Dry Cell fabric technology
  • Diminish moisture-wicking capabilities
  • Compromised breathability and comfort

Pre-Wash Stain Treatment

When removing grass, dirt, sweat, and blood stains, puma kits need special attention. Follow this guide for stain-removal tips:

  • Attack all stains before washing
  • Avoid chlorine bleach; it can damage PUMA’s specialised polyester Dry Cell material
  • Pre-soak in warm water (below 40 degrees) to loosen dirt and grass stains
  • For persistent stains, use a diluted vinegar solution, the diluted solution helps remove odour
  • Stay alert to the collar and underarm areas where stains commonly occur

Recommended Washing Instructions 

  • Turn kits inside out to protect Puma badges and applications
  • Separate jerseys by colour (keep white PUMA kits in separate washes to dark colours/kits)
  • Stay away from fabric softeners. This can compromise PUMA’s technical fabric features
  • Empty pockets and remove any item that could damage the kit

Professional Washing Methods

There are two ways to wash your One Sports Puma Custom Performance Kit. 

Option 1: Machine Wash

  • Use cold water only (30 degrees or below)
  • Select a delicate washing cycle to guard PUMA’s premium materials
  • Use bleach-free, colour-safe detergents
  • Dodge detergents with powerful chemicals that can hurt the technical fabric components
  • Wash matching items together to avert friction deterioration from happening
  • Use a mesh laundry bag for additional protection

Option 2: Hand Wash (Puma Preferred Washing Method)

When hand washing, it is only recommended to use cold water exclusively. Gentle handwashing techniques to protect badges and crests. Avoid wringing out water when drying the kit and gently squeeze the water out of the kit. This method will best protect your Puma kit and ensure longevity within the athletic apparel. 

Drying Guidelines 

The strongly recommended practices for drying your One Sports Puma Custom Performance Kit are as follows:

  • Hang the kit in fresh air. Avoid hanging the kit in sunlight
  • Reshape while damp for optimal fit
  • Invest in padded clothes hangers to maintain shoulder structure
  • Space out hanging garments for maximum ventilation 

Important Cautions

There are severe must-nots when caring for your performance kit.

  • Stay away from tumble-drying techniques
  • High-heat exposure will cause the kit to shrink and fade in colour
  • Once a jersey completes its cold cycle in the washing machine, take it out and air dry it immediately
  • Never iron badges or applications

Helpful Tips Recommended by One Sports Puma

  • Store jerseys on proper hangers when not in use
  • Always verify water temperature to ensure cold wash (30 degrees or below recommended)
  • Make sure jerseys are not damp when storing them in the wardrobe
  • Entertain having multiple jerseys to rotate through training sessions, keeping the gameday jersey for gameday only

Following the One Sports Puma Custom Performance Kit tips and guides, you protect your custom kit’s longevity, look and feel. Puma’s dedication to quality sporting apparel should be equalled by the players to maintain a kit in top-tier condition.

Following the guide allows you to wear your jersey proudly for many seasons.

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How to grow your soccer club through SEO

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Image credit: PxHere website

Members are the lifeline of any soccer club, but it can be a tricky task to gain more. Fortunately, you can grow your soccer club through SEO, or Search Engine Optimisation, and potentially boost memberships exponentially.

SEO is the process of refining online content to be deemed more favourable by search engine algorithms, therefore placing it higher in search results.

Web goers are far more likely to visit higher search results than lower ones, and thus sites that can consistently place at the top of search results will receive far more web traffic.

For your soccer club, the greater level of web traffic you have, the greater your chance of gaining more memberships.

While the process of SEO may seem large, complicated and ultimately daunting – this guide will provide simple ways to boost your SEO practices.

Understanding your club’s online position 

Before you begin implementing SEO practices, it’s important to acknowledge how your club is tracking online.

If your club has a website, check for an analytics section. Website builders like Wix and WordPress offer analytics information such as the amount of web traffic a site receives, or which pages on a site are accessed the most.

If you do not have a club website or want to improve it, click here for Soccerscene’s club website guide.

If you want to upgrade the level of analytics at your disposal, Google Search Console is an incredibly useful tool available. It allows you to see which search queries are bringing visitors to your site, in addition to far more.

Once you have checked your website’s analytics, make note of the successes and areas for improvements across your website. These notes will help you start your SEO practices.

Targeting the right audiences 

To attract new members, it’s important to target the right people and not just the most amount of people.

As a club, your SEO practices should always prioritise your local area. Your local area is where you are going to find the most likely people to join your club, and also the least competition from other clubs.

To target your local area effectively, create a Google My Business profile and add your club’s address and contact information. Here you can add your club to Google Maps, add photos and much more.

In addition to targeting your local area, consider what type of soccer club you are marketing for. Is it family friendly, social, competitive, or something else?

SEO Tips and Tricks

When you know the audience of your club, you can start implementing SEO practices.

Keywords: Keywords are the words people are using to search for content online. As a club, you want to be using specific keywords to draw in the right visitors, such as “inclusive”, “all-levels welcome”, “professional”, or “competitive”, depending on the audience you’re aiming for.

Keywords should be used multiple times across your website, especially in your title, Web URL, and in the first 100 words of text on a page. You should also include synonyms to your keywords across your content.

Linking: Search engines find sites easier when they are linked elsewhere. There are two types of SEO linking, internal and outbound links. Internal links are links within your website, while outbound links are to other websites.

When internal linking, try linking articles within your site to related content. When outbound linking, always link to trustworthy sites, and to related content. Outbound linking is also an SEO bonus to where you link to, so consider linking to your sponsors or local community directories.

Readability: It may seem obvious, but it is incredibly important to have a readable and navigable site. When visitors quickly click on and leave multiple websites, search engines assume the websites are unhelpful and thus lower the website’s rankings within their algorithms.

To prevent people from rapidly leaving, ensure that information on your site is easily laid out and concise. Bullet points and short paragraphs can assist with this.

Additionally, ensure pages are easy to access and avoid cluttered website designs.

Mobile Optimisation: The majority of searches are performed on mobile phones, so it’s vital to cater to them. Make sure your website design is navigable on a phone. Furthermore, ensure that image or file sizes do not cause lengthy load times on phones.

Chrome Lighthouse can run reports on how successful your mobile site is.

Conclusion 

In the modern footballing world, it is crucial to grow your soccer club through SEO. With so many businesses and clubs flocking towards it, now is the time to jump on board to boost the number of people interested in your club.

If you would like to know more, feel free to contact Football Pro Directory.

Hahn partnership marks new era for the Australia Cup

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Image credit: Football Australia

In a significant milestone for Australian football, Hahn has been confirmed as the naming rights partner for the Australia Cup in a three-year deal.

Beginning in 2025, the competition will be officially rebranded as the “Hahn Australia Cup,” marking the start of an important partnership between Hahn and Football Australia.

The Australia Cup is celebrated as one of the nation’s most inclusive football competitions, bringing together more than 750 senior community clubs from grassroots to professional levels.

This new alliance highlights Hahn’s commitment to fostering unity and strengthening connections within Australia’s vibrant football community.

Hahn, recognised as one of Australia’s fastest-growing beer brands, brings its no-compromise philosophy to the collaboration. With a range of low and zero-carb beers, Hahn caters to health-conscious consumers who seek to enjoy a mindful choice without sacrificing taste.

Football Australia and Hahn are set to collaborate on initiatives designed to grow the competition, ensuring it continues to resonate with communities across the country.

Football Australia CEO James Johnson touched on how exciting this deal is for the future of the game.

“This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition”, Johnson said in a press conference.

“The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game.

“This partnership with Hahn, one of Australia’s most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”

Lion Australia Managing Director, James Brindley shared the same excited sentiment about this partnership.

“We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers ‘Cupsets’ that engage and inspire players and supporters alike”, Brindley said in a press conference.

“Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow. We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year.”

History of naming rights

Before this deal, the history of naming rights sponsors was scarce. In 2014, Westfield Group was announced as the sponsor for the first three seasons of the cup tournament, known for commercial purposes as the “Westfield FFA Cup.”

However since 2016, the cup has failed to secure another naming rights sponsor until now, settling for Umbro and Mitre as ball suppliers and sponsors as its only revenue stream on that front.

Conclusion

Through this collaboration, Hahn and Football Australia are poised to elevate the tournament’s status while celebrating the shared love of the game among players and fans alike.

The partnership is a huge step forward for Football Australia who will capitalise off their biggest cup tournament to secure some much needed funding.

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