Huddersfield Town names Accu as new stadium sponsor

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Image Credit: Huddersfield Town FC

Huddersfield Town has announced a landmark partnership with Accu, a Huddersfield-born e-commerce company named after the precision of the engineering parts it supplies.

Starting immediately, Accu has secured exclusive naming rights to the Club’s home ground, which celebrated its 30th anniversary last season, and will now be called the Accu Stadium.

This record multi-year sponsorship deal will run until at least 2030, highlighting a shared commitment to investing in Huddersfield and supporting the Club’s long-term ambitions, both on the field and within the local community.

More than just a name change, the Accu Stadium represents a shared commitment to progress, a clear vision, and a focus on achieving goals. This partnership aims to boost performance on the pitch and benefit the wider town.

Managing Director of Accu, Alastair Morris, believes the agreement marks an exciting new chapter for both the company and the club, built on shared values and a commitment to the local community.

“We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield,” he said via press release.

From humble beginnings in a Huddersfield bedroom to a 45,000 sq ft facility in Honley, Accu has grown into a thriving local employer of over 130 people and continues to expand. For both organisations, this long-term deal is about more than business — it’s about giving back.

Together, Accu and Huddersfield Town will invest in the community through:

  • Education-led STEM (Science, Technology, Engineering & Maths) outreach programs
  • Community development projects
  • Enhanced match day experiences and fan engagement activities

Huddersfield Town’s CEO, Jake Edwards, said the deal with Accu represents more than a naming rights agreement, signalling a shared commitment to long-term growth and sustainability.

“This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.

“We also feel that Accu’s vision of building a better future aligns with our ambitions as a club – both in terms of our football aspirations and our sustainability commitments.

“We are impressed with Accu’s commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners,” he said via press release.

Huddersfield Town’s CRO, Paul Reeves, said the new naming rights agreement with Accu marks the beginning of a new era for the club and its stadium, following a year of strong relationship-building between the two organisations.

“This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations.

“To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.

“We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement with Heineken for the stadium,” he said via press release.

The stadium’s new name and identity will be officially revealed to fans ahead of the home friendly fixture of the 2025/26 season, when Town host Lancashire rivals Burnley FC next month.

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AC Milan and Puma Unveil New 2026/27 Away Kit

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Image Credit: AC Milan S.p.A.
AC Milan and Puma have officially unveiled the clubs the new 2026/27 away kit, a timeless white kit that celebrates resilience, heritage and the winning mentality that has defined the Rossoneri for generations.

Inspired by the phrase “after Istanbul, there is always Athens” the kit pays tribute to AC Milan’s triumph in the 2007 Champions League Final in Athens following their defeat in Istanbul in 2005. The message printed on the back of the collar, reflects the club’s enduring spirit and serves as a reminder that every setback can become the foundation for future success.

Leading the campaign is club legend Filipo Inzaghi who scored two goals to lead AC Milan in the 2007 UEFA Champions League Final, embodying the determination, resilience and hunger that continues to define AC Milan’s identity.

Every detail on this years away kit reinforces this story. Gold accents and a laurel wrapped club crest celebrates a storied history of success, while the authentic version features the Greek inscription “Δύναμη Ψυχής” (“Strength of Spirit”) inside the collar. A subtle phoenix wing woven into the fabric symbolises renewal, resilience and the Club’s commitment to continually rising to new challenges.

The authentic jersey is engineered with PUMA’s advanced ULTRAWEAVE fabric, complemented by dryCELL and ThermoAdapt technologies to deliver lightweight feel and optimal performance. The replica version brings the same identity combining the same striking design with everyday wearability and is made with RE technology, incorporating 95% recycled polyester sourced from textile waste.

The new AC Milan 2026/27 Away Kit is available now through AC Milan Official Stores, the Club’s online store, PUMA and selected retailers worldwide.

Football NSW builds life‑saving network as cardiac safety push expands

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Image Credit: Football NSW

Football NSW has distributed 20 defibrillators to associations and regional clubs through its Every Beat Matters campaign, part of a broader push to improve cardiac emergency preparedness across the state’s football network.

Sixteen of the devices were presented to participating associations at the inaugural Football NSW Association Championships in Mudgee. A further four went to regional clubs: Cowra and District Soccer Club, Westside Panthers, Yerrinbool Bargo Soccer Club and Narooma Football Club.

The rollout builds on the Heartbeat of Sport AED Mapping Project, which is mapping defibrillator placement at sporting facilities across NSW with funding from the Minns Labor Government. Twelve football associations have joined the effort, including Eastern Suburbs, Manly Warringah, Granville, Southern Districts, Nepean, Northern Suburbs, Football Canterbury, Bankstown, Hills, Sutherland Shire, North West Sydney Football and Football South Coast.

Data collected through the mapping project is being fed into NSW Ambulance’s GoodSAM emergency response system and NSW Health’s public AED map, enabling first responders to locate nearby defibrillators in real time.

The initiative responds to a gap that had gone largely unexamined. More than 2,400 defibrillators have been deployed across NSW sports facilities through the Local Sport Defibrillator Grant Program, which offers grants of up to $3,000 to eligible organisations. But a device not registered in emergency response systems provides significantly less value than one that is accurately mapped and immediately locatable.

The urgency is not abstract. At Doyalson Wyee Football Club, a 70‑year‑old player survived a sudden on‑field cardiac arrest because an AED was available on site. Survival rates drop by about 10 per cent for every minute without defibrillation.

Football NSW is also establishing a long‑term defibrillator register to track equipment distribution, access and maintenance across all 636 clubs and 31 associations. The Every Beat Matters campaign, supported by Toyota and St John Ambulance, aims to raise about $240,000 through a raffle to fund an initial rollout of 65 defibrillators to clubs currently without access, prioritising regional and lower socio‑economic areas.

The #HeartHealthMatters Program is delivering CPR and AED familiarisation training to sporting organisations, with a particular focus on regional communities where ambulance response times are often longer and volunteer bases smaller.

The ambition, in the words of project organisers, is straightforward: that no preventable death occurs on a football ground because the right equipment was not there, or could not be found.

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