Huddersfield Town names Accu as new stadium sponsor

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Image Credit: Huddersfield Town FC

Huddersfield Town has announced a landmark partnership with Accu, a Huddersfield-born e-commerce company named after the precision of the engineering parts it supplies.

Starting immediately, Accu has secured exclusive naming rights to the Club’s home ground, which celebrated its 30th anniversary last season, and will now be called the Accu Stadium.

This record multi-year sponsorship deal will run until at least 2030, highlighting a shared commitment to investing in Huddersfield and supporting the Club’s long-term ambitions, both on the field and within the local community.

More than just a name change, the Accu Stadium represents a shared commitment to progress, a clear vision, and a focus on achieving goals. This partnership aims to boost performance on the pitch and benefit the wider town.

Managing Director of Accu, Alastair Morris, believes the agreement marks an exciting new chapter for both the company and the club, built on shared values and a commitment to the local community.

“We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield,” he said via press release.

From humble beginnings in a Huddersfield bedroom to a 45,000 sq ft facility in Honley, Accu has grown into a thriving local employer of over 130 people and continues to expand. For both organisations, this long-term deal is about more than business — it’s about giving back.

Together, Accu and Huddersfield Town will invest in the community through:

  • Education-led STEM (Science, Technology, Engineering & Maths) outreach programs
  • Community development projects
  • Enhanced match day experiences and fan engagement activities

Huddersfield Town’s CEO, Jake Edwards, said the deal with Accu represents more than a naming rights agreement, signalling a shared commitment to long-term growth and sustainability.

“This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.

“We also feel that Accu’s vision of building a better future aligns with our ambitions as a club – both in terms of our football aspirations and our sustainability commitments.

“We are impressed with Accu’s commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners,” he said via press release.

Huddersfield Town’s CRO, Paul Reeves, said the new naming rights agreement with Accu marks the beginning of a new era for the club and its stadium, following a year of strong relationship-building between the two organisations.

“This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations.

“To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.

“We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement with Heineken for the stadium,” he said via press release.

The stadium’s new name and identity will be officially revealed to fans ahead of the home friendly fixture of the 2025/26 season, when Town host Lancashire rivals Burnley FC next month.

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GIS and ACPE join forces to strengthen football coaching and tactical development

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The Global Institute of Sport (GIS) and Australian College of Physical Education (ACPE) will support Hills Football Association in delivering a specialist coaching workshop designed to improve player development, tactical understanding and performance analysis.

Taking place on Wednesday, 21 October 2026, at the ACPE campus in Sydney Olympic Park, the workshop will bring together experienced football coaches and performance analysts to explore practical approaches to developing players’ tactical awareness, decision-making and understanding of the game.

Titled Developing and Supporting Players’ Tactical Understanding, the event will run from 6pm to 8.30pm and feature two workshops focused on translating coaching theory and performance analysis into practical learning environments.

Former Matildas head coach Tom Sermanni, who has also led the national women’s teams of the United States, Canada and New Zealand, will present the first session, Working with International Players.

The workshop will examine how coaches can design training sessions that develop tactical execution under realistic match conditions, with an emphasis on practice design, player decision-making and effective coaching behaviours.

The second session, From Video to Understanding, will be facilitated by experienced performance analysts from GIS and ACPE.

Participants will explore how match footage can be used to strengthen tactical learning, encourage player reflection and develop independent decision-making.

The session will also examine how coaches can structure effective video reviews that align with coaching objectives and a team’s playing model.

Supporting the next generation of football coaches

The initiative highlights the growing importance of combining traditional coaching methods with modern performance analysis to support player development across Australian football.

As clubs and football organisations increasingly seek to improve coaching standards, access to practical education and industry expertise remains an important component of developing more effective learning environments.

The workshop is designed for coaches seeking player-centred approaches that encourage footballers to read the game, understand tactical situations and make better decisions on the pitch.

Participants will receive two hours of Football Australia Continuing Professional Development (CPD) recognition.

For GIS, the collaboration provides another opportunity to connect its specialist sports education and analytics expertise with the practical demands of football coaching.

The institute delivers postgraduate sports education through online learning and stadium-based campuses internationally, including Sydney’s Allianz Stadium and SCG.

Its Sydney offering includes the Master of Sports Analytics and Master of International Sports Business, supporting the development of professionals across the sporting industry.

ACPE, established in 1917 and based at Sydney Olympic Park, brings extensive experience in sport, health and physical education, with a strong emphasis on industry-focused learning and practical professional development.

Together with Hills Football Association, the two education providers aim to equip coaches with practical knowledge that can be applied directly within their football environments.

Event details

  • Event: Developing and Supporting Players’ Tactical Understanding
  • Date: Wednesday, 21 October 2026
  • Time: 6pm to 8.30pm
  • Venue: ACPE Campus, 10 Parkview Drive, Sydney Olympic Park NSW 2127
  • Presenter: Tom Sermanni
  • Facilitators: Performance analysts from ACPE and GIS
  • CPD: Two hours of Football Australia Continuing Professional Development

Coaches interested in attending are encouraged to register through the event’s official registration channel.

For more information about the education providers, visit Global Institute of Sport and Australian College of Physical Education.

Football NSW backs 20 female coaches with qualification scholarships

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Image Credit: Football NSW

Football NSW has supported 20 female coaches to complete their AFC/Football Australia C Diploma qualification in 2026, using scholarships funded through Football Australia and CommBank’s Growing Football Fund to reduce the cost of coach education.

The initiative included a dedicated female-only C Diploma course delivered by Football NSW in April and May, attended by 13 coaches. An additional seven received support to complete courses closer to their local communities, improving access for coaches across metropolitan and regional New South Wales.

Football NSW Head of Women’s and Schools Football Hayley Todd said the scholarships had helped address a key barrier to coaching development.

“These scholarships have helped remove a significant barrier for many female coaches seeking to progress their coaching journey,” Todd said.

Todd said the combination of a female-only course and support for locally accessible qualifications had created pathways for 20 women to develop their skills and contribute to football in their communities.

The program reflects an ongoing challenge for the sport: increasing women’s participation also requires investment in the coaches who lead teams, develop players and help shape club environments.

By helping cover qualification costs, the scholarships give recipients an opportunity to strengthen their coaching knowledge and leadership capabilities while expanding the pool of qualified female coaches available to clubs.

The support also connects to the wider Growing Football Fund, a joint Football Australia and CommBank initiative aimed at creating more opportunities for women and girls in the game.

The fund’s community grant program offers eligible clubs and associations grants of up to $5,000 to help attract or retain women and girls in football, with applications for the 2026–27 round closing on 20 October 2026.

The governing body also offers Women in Football Coaching Scholarships worth 50 per cent of course costs, with applications limited.

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