Huddersfield Town has announced a landmark partnership with Accu, a Huddersfield-born e-commerce company named after the precision of the engineering parts it supplies.
Starting immediately, Accu has secured exclusive naming rights to the Club’s home ground, which celebrated its 30th anniversary last season, and will now be called the Accu Stadium.
This record multi-year sponsorship deal will run until at least 2030, highlighting a shared commitment to investing in Huddersfield and supporting the Club’s long-term ambitions, both on the field and within the local community.
More than just a name change, the Accu Stadium represents a shared commitment to progress, a clear vision, and a focus on achieving goals. This partnership aims to boost performance on the pitch and benefit the wider town.
Managing Director of Accu, Alastair Morris, believes the agreement marks an exciting new chapter for both the company and the club, built on shared values and a commitment to the local community.
“We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield,” he said via press release.
From humble beginnings in a Huddersfield bedroom to a 45,000 sq ft facility in Honley, Accu has grown into a thriving local employer of over 130 people and continues to expand. For both organisations, this long-term deal is about more than business — it’s about giving back.
Together, Accu and Huddersfield Town will invest in the community through:
- Education-led STEM (Science, Technology, Engineering & Maths) outreach programs
- Community development projects
- Enhanced match day experiences and fan engagement activities
Huddersfield Town’s CEO, Jake Edwards, said the deal with Accu represents more than a naming rights agreement, signalling a shared commitment to long-term growth and sustainability.
“This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.
“We also feel that Accu’s vision of building a better future aligns with our ambitions as a club – both in terms of our football aspirations and our sustainability commitments.
“We are impressed with Accu’s commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners,” he said via press release.
Huddersfield Town’s CRO, Paul Reeves, said the new naming rights agreement with Accu marks the beginning of a new era for the club and its stadium, following a year of strong relationship-building between the two organisations.
“This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations.
“To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.
“We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement with Heineken for the stadium,” he said via press release.
The stadium’s new name and identity will be officially revealed to fans ahead of the home friendly fixture of the 2025/26 season, when Town host Lancashire rivals Burnley FC next month.
