NBA legend and prominent sports investor Kevin Durant has officially secured a direct minority stake in Paris Saint-Germain (PSG), deepening his ties with the French football giant. The announcement comes alongside a new strategic collaboration between Qatar Sports Investments (QSI), PSG’s majority owner, and Boardroom Sports Holdings, Durant’s own investment company.
This move marks a significant step forward in Durant’s involvement with PSG, building on his initial entry in 2024 via Arctos Partners, another minority shareholder. Under the updated arrangement, Durant now holds direct equity in the club and will collaborate with PSG and QSI on a range of commercial, media, and social impact initiatives.
Beyond Capital: Expanding the Scope of the Partnership
Kevin Durant’s liaison with Paris Saint-Germain (PSG) extends far beyond a financial stake. Through Boardroom, the media and investment platform he co-founded with long-time business partner Rich Kleiman, the collaboration will deliver a range of strategic initiatives, including:
- Developing merchandise for international markets
- Producing original content and media across digital, documentary, and streaming platforms
- Strengthening grassroots and charitable programs through PSG for Communities
- Advising on PSG’s growth strategy in the United States
- Exploring multi-sport opportunities, including potential expansion into basketball
Durant’s direct ownership marks the first time a high-profile American athlete has invested in PSG, highlighting the club’s increasing efforts to build its brand across the Atlantic.
Qatar Sports Investments Chairman, Nasser Al-Khelaïfi, welcomed Kevin Durant onboard as a key associate, noting the significance of the collaboration.
“We continually seek to elevate the Club and our broader portfolio through high-impact partnerships that bring strategic value, innovation, and global perspective. Together with Kevin, we look forward to developing ambitious initiatives that will drive the continued global growth of Paris Saint-Germain and QSI,” he said via press release.
Kevin Durant expressed his enthusiasm for the future, reflecting on the new partnership and his direct stake in the club.
“It is an honour to partner with QSI and be a shareholder in Paris Saint-Germain — a Club and a city that is so close to my heart. This club has big plans ahead, and I can’t wait to be a part of the next phase of growth,” he said via press release.
Strategic Focus: U.S. Market Growth and Cross-Sport Opportunities
This agreement highlights PSG’s wider strategy to expand its global reach, especially in the U.S., where the club has boosted its profile through digital content, retail initiatives, and now direct equity partnerships.
Durant, via Boardroom, already holds stakes in Major League Soccer (MLS), the National Women’s Soccer League (NWSL), and other international sports ventures, cementing his role as a key player in the convergence of global sport and media.
The possibility of PSG branching into basketball or other sports formats reflects QSI’s multi-asset approach, aiming to emulate U.S. sports ownership models with diversified holdings across leagues and disciplines.
