LAFC’s connection with renowned Swiss powerhouse forms long-term strategy

Major League Soccer’s Los Angeles FC (LAFC), put pen to paper on a strategic partnership between Swiss Super League powerhouse Grasshopper Club Zürich, making them shareholders of Grasshopper Football Ltd.

The two organisations will provide unique platforms for the development of young talent, through a further expansion of LAFC’s network which has Austria’s FC Wacker Innsbruck and Germany’s FC Bayern München.

Having played their first professional season in 2018, LAFC are trailblazers across the MLS, in establishing themselves as a competitive club so early in their existence.

Since 2019, The Black and Gold have accumulated a total of seven domestic titles, also including an appearance in the CONCACAF Champions League Final, in which they fell narrowly short to Mexican outfit, Leon.

High-quality players including Georgio Chiellini, Carlos Vela and Gareth Bale all shared stints in the City of Angels. The partnership LAFC have entered proposes the idea that the American club are looking to sustain a European feel.

Co-President Larry Freedman praised the Zurich-based club.

“Grasshopper Club Zürich is an iconic brand in both Swiss and European football, with an incredible tradition of success and a foundation built on developing top-level talent,” he said via media release.

“LAFC is honoured to work together on this long-term partnership with the GC Zürich community and all the supporters as we begin our collaboration.”

The Grasshoppers are a staple within Switzerland. Founded in 1886, the reign as the longest serving Swiss club across Europe. Throughout their 138 year tenure, the Hoppers hold the most League and Cup Titles respectively, accumulating 51 titles.

However, their most recent major trophy success came in the 2012-13 season. Since then, Their decline has been swift. For the first time in 68 years, the club succumbed to relegation in 2019.

Although bouncing back out of the second tier two seasons later, the club have not been able to reach their past dominance. Financial hardship, the COVID-19 pandemic, and lack of ambition were the ingredients to the clubs spiral out of form on the pitch.

The American acquisition will leave Hoppers fans hopeful.

Given the financial freedom the American outfit possesses, the combination of clubs is a benefit to both parties.

On one hand, The Grasshoppers are able to rejuvenate their youth system, in which it has bred players the likes of Stephen Lichsteiner, Roman Burki and Yan Sommer.

Furthermore, players within their youth academy can gain senior football experience in the MLS, before competing against Switzerland and Europe’s finest.

Given the ambition in which LAFC possesses, the partnership between both clubs can ultimately breed a new plethora of Swiss superstars – helping the Hoppers get back to heights they have reached before.

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How James Johnson Is Shaping Canada Soccer’s Billion-Dollar World Cup Commercial Future

Canada Soccer has confirmed a renewed long-term commercial agreement with Canadian Soccer Media and Entertainment, marking a significant reset in the federation’s revenue strategy as the country prepares to co-host the 2026 FIFA World Cup.

The updated partnership extends CSME’s control of Canada Soccer’s commercial rights, including sponsorship, broadcast and media licensing, while introducing revised financial terms designed to provide the federation with greater long-term revenue certainty and growth potential. The agreement replaces a previous deal that faced heavy scrutiny from players and stakeholders over concerns surrounding commercial valuation and distribution of revenues.

CSME, led by Group Chief Executive James Johnson, played a central role in renegotiating the structure, which aims to better align commercial returns with the sport’s accelerating domestic and international profile. The revised framework is expected to support increased investment across national team programs, commercial development and broader football growth initiatives.

The agreement arrives at a pivotal moment for Canadian football, with momentum building across both men’s and women’s programs and global attention increasing ahead of 2026. Securing a more sustainable commercial model is viewed as critical to ensuring the federation can maximise opportunities generated by hosting football’s largest tournament.

The renewed partnership also signals a shift toward long-term commercial planning, providing Canada Soccer with a more stable financial platform as it looks to strengthen its competitive standing and expand participation nationwide.

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