OneFootball have announced a new deal with Liga MX which will see the world’s largest football media company stream live games and highlights from the Mexican top-flight, after inking an agreement with the league’s international sales partner – Spanish-based agency Mediapro Group.
With a platform used by 85 million monthly active users across the world, OneFootball will provide free-to-air coverage of between two and five live matches from teams such as Club América, Cruz Azul, Pumas, Toluca, FC Juárez, Necaxa and Tigres to the world.
Under the terms of the agreement, the football media platform will provide coverage of the summer Apertura 2021 tournament and the winter Clausura 2022 competition, featuring the league’s 18 teams.
The deal covers several regions where OneFootball currently operates, including France, Italy, Germany and the UK, along with Latin America, Africa and Asia.
OneFootball’s latest broadcasting agreement builds on a number of deals the firm has in place to air the German top-flight Bundesliga in Brazil and Latin America, the Japanese J League in Italy, and the Scottish Professional Football League (SPFL) in various international markets.
The new agreement with OneFootball, which adds to Mediapro Group’s extensive experience in the sale and distribution of audiovisual rights of global sports competitions, will extend the international broadcast reach of Liga MX to a vast userbase of young and highly engaged football enthusiasts around the globe.
The Mediapro Group is the global media rights sales agency of the Spanish LaLiga, the Chinese Super League and the Belgian Jupiler Pro League.
Earlier in March, OneFootball also struck a deal for the Brazilian Football Confederation (CBF) to become the first national federation to link up with the platform. The company has also acquired the rights to the Ligue 1 in Brazil, with the French top-tier also becoming the first professional football league to confirm an editorial collaboration with OneFootball.