Liga MX to extend global reach through OneFootball partnership

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OneFootball have announced a new deal with Liga MX which will see the world’s largest football media company stream live games and highlights from the Mexican top-flight, after inking an agreement with the league’s international sales partner – Spanish-based agency Mediapro Group.

With a platform used by 85 million monthly active users across the world, OneFootball will provide free-to-air coverage of between two and five live matches from teams such as Club América, Cruz Azul, Pumas, Toluca, FC Juárez, Necaxa and Tigres to the world.

Under the terms of the agreement, the football media platform will provide coverage of the summer Apertura 2021 tournament and the winter Clausura 2022 competition, featuring the league’s 18 teams.

The deal covers several regions where OneFootball currently operates, including France, Italy, Germany and the UK, along with Latin America, Africa and Asia.

OneFootball’s latest broadcasting agreement builds on a number of deals the firm has in place to air the German top-flight Bundesliga in Brazil and Latin America, the Japanese J League in Italy, and the Scottish Professional Football League (SPFL) in various international markets.

The new agreement with OneFootball, which adds to Mediapro Group’s extensive experience in the sale and distribution of audiovisual rights of global sports competitions, will extend the international broadcast reach of Liga MX to a vast userbase of young and highly engaged football enthusiasts around the globe.

The Mediapro Group is the global media rights sales agency of the Spanish LaLiga, the Chinese Super League and the Belgian Jupiler Pro League.

Earlier in March, OneFootball also struck a deal for the Brazilian Football Confederation (CBF) to become the first national federation to link up with the platform. The company has also acquired the rights to the Ligue 1 in Brazil, with the French top-tier also becoming the first professional football league to confirm an editorial collaboration with OneFootball.

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Manchester City Begins Work on New Women’s Training Facility

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Image Credit: Manchester City website

Manchester City is in the development stage of building the Manchester City Women’s team a new purpose-built training facility at the City Football Academy, known as the club’s training centre.

The project, valued at up to $20.5 million, is set to open next season and marks the latest chapter in the club’s ongoing investment in top-tier facilities for the team.

Once completed, the facility will include a hydrotherapy area, a high-performance gym, and a circular dressing room designed to enhance player development.

In addition to their purpose-built facility, the Women’s First Team will continue to benefit from being an integral part of the $409 million City Football Academy, allowing them to utilise the organisation’s extensive resources and expertise.

To mark the beginning of construction, club captain Alex Greenwood was joined by Managing Director Charlotte O’Neill, Director of Football Therese Sjögran, and Director of Performance Services Emma Deakin for the official groundbreaking ceremony.

Club Captain Alex Greenwood reflects on the current facilities at the club and her excitement for the new development that is on the rise.

“Right from the start we’ve been involved quite a lot so we could discuss what’s going to be in there and what’s necessary. From what I know the facilities are going to be the best, which is nothing short of what I expect. I’m excited to see how it’s going to look,” she said via press release.

The facility has been specifically tailored to meet the needs of the team, with extensive consultation undertaken during the planning phase, including input from First Team Multi-Disciplinary experts and members of the playing squad.

The 17,000-square-foot building has also been designed with future expansion in mind as the team continues to grow.

Managing Director at Manchester City Women Charlotte O’Neill commented on the new facility and the beginning of its construction.

“Over the past decade, the team has benefited from being a part of the high-performance environment here, working with some of the very coaches, practitioners and support staff, as well as accessing some of the best facilities,” she said via press release.

“But the time feels right for the team to move into our own purpose-built home, and we think we’ve designed something really special that will help us in our efforts to consistently challenge for major titles.”

The new facility reaffirms Manchester City’s commitment to women’s football, aiming for success and growth through providing an environment to support the team’s future ambitions.

Immersiv.io: Redefining Live Sports Viewing with AR

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Image credit: Immersiv.io

Founded in 2016 in Paris by Emmanuelle Roger (CEO) and Stéphane Guerin (CTO), Immersiv.io has become a global leader in Augmented Reality (AR) sports technology.

With a vision to revolutionise fan engagement, the company combines computer vision, machine learning, and AR to create immersive, interactive experiences for sports audiences worldwide.

Now operating on an international scale, the company collaborates with major leagues and sports brands like the Bundesliga, redefining the way audiences interact with the game.

Immersiv.io Revolutionises Live Sports Viewing with AR Technology

A New Era of Sports entertainment

Immersiv.io is transforming how fans experience live sports, bringing a new level of interactivity through Spatial Computing and augmented reality (AR).

By integrating ultra-live data and immersive visuals, their AR-powered solution, Arise, enhances engagement and offers personalised experiences like never before.

Immersiv.io’s award-winning platform, Arise, is one of many new-age sports technologies that are destined to completely transform the viewing experience and shift away from the traditional TV viewing experience.

With a 75% engagement rate, Immersiv.io’s technology is redefining fan participation, letting audiences take control of the live action in ways that were previously unimaginable.

Interactive Sports Viewing with AR

The Arise system provides real-time insights and contextual overlays, ensuring fans are more connected to the game than ever before. Key features include:

  • On-Top Video Insights – Interactive statistics and insights displayed directly on the live video feed.
  • 3D Companion Experience – In-depth game analysis through a dynamic 3D representation of key plays.
  • In-Arena Overlays – Real-time game data overlaid onto the actual pitch for an enhanced live stadium experience.

This innovative approach allows fans to access and interact with crucial match data in real-time, providing a more immersive and engaging experience whether watching at home, in a stadium, or on the go.

Proven Success Across Multiple Sports

Immersiv.io’s AR technology has already been deployed across various sporting leagues and competitions, enhancing the way fans consume live sports. Partnering with major AR tech providers, the system is compatible with leading devices, including Apple Vision Pro, Meta Quest, Magic Leap, and Snapchat AR.

Industry Leaders Praise ARISE

Sports executives have recognised the impact of Immersiv.io’s technology:

“We want to give fans the possibility to gain knowledge and better experience the football game.”
— Andreas Heyden, ex-CEO DFL Digital Sports GmbH

“Our customers were impressed with the app—it gave them a new dimension and more engaging way to watch football. This data-driven viewing approach allows them to better understand the game than ever before.”
— Andy Kwong, VP Sports Content Dev, PCCW Media Limited

Maximising Digital ROI for Clubs & Broadcasters

Beyond fan engagement, Arise offers significant commercial benefits for teams, leagues, and broadcasters:

Strengthening Audience Growth – Boost sign-ups and subscriptions with personalised content and data-driven analytics.
Expanding Revenue Streams – Unlock new sponsorship and advertising opportunities with interactive brand placements.
White-Label Integration – Fully customisable to fit a brand’s identity, with seamless SDK-based integration into existing platforms or as a standalone app.

How this would transform Australian football viewing experiences

Immersiv.io’s AR technology could transform Australian football’s viewing experience, making matches more engaging and interactive.

At the moment on Paramount+, viewers are subject to a broadcast with very limited graphics, statistics and technology which can potentially lure in a more engaged audience.

This innovation could attract younger audiences, boost broadcast value, and create new revenue streams through sponsorships and premium fan experiences.

By modernising how football is consumed, AR technology could help grow the sport’s popularity and increase its commercial appeal in Australia.

Conclusion

As AR technology continues to evolve, Immersiv.io is at the forefront of revolutionising the way sports are watched, experienced, and monetised. By merging live data with immersive technology, they are paving the way for the next generation of sports entertainment.

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