Macarthur FC and Kelme extend deal for three more seasons

Macarthur FC has confirmed the extension of its partnership with global sportswear brand Kelme as the club’s official apparel partner for the next three seasons.

Kelme, which first joined forces with the Bulls in 2022, will continue to supply and manufacture the club’s home and away kits, as well as training apparel for both players and staff.

This extended collaboration aligns with Macarthur FC’s retail strategy, offering fans and members fresh and exciting retail options. Kelme will provide a wide selection of products, including team wear, apparel, and accessories.

Kelme, a global sports apparel brand with over 60 years of experience, partners with several La Liga First and Second Division clubs and has recently supplied gear to a Premier League team, Russian Super League clubs, and other top-tier sports organisations worldwide.

Following the confirmation of the extended partnership, Macarthur FC revealed their highly anticipated 2024/25 A-League home kit just 24 hours later. This season’s kit design highlights a bold symbol of the club’s spirit: lightning.

The kit, crafted by Kelme, features ochre accents and a 3D club badge. It also pays homage to the Bulls’ history, with the date of their inaugural match printed inside the collar.

Additionally, the kit launch marks the continuation of the club’s partnership with Kelme as well as the start of the deal with SipEnergy, whose logo will appear on the front of the new jersey as the major sponsor for the season.

Chris Bath, CEO of Kelme Australia, expressed his excitement about the ongoing collaboration.

“We’re delighted to continue our partnership with Macarthur FC and look forward to supporting the Bulls both on and off the pitch. We can’t wait to see them run out this season in the new Kelme kit,” Bath said in a statement.

Macarthur FC Group CEO Sam Krslovic also shared his enthusiasm for the partnership.

“Kelme is a leading sports apparel brand known worldwide for partnering with top leagues and clubs, a true reflection of their quality and attention to detail. It’s important to our club to offer our players, staff, members, and fans a wide range of high-quality merchandise, and we look forward to continuing our partnership with this global brand,” Krslovic said in a club statement.

This is a great extension for Macarthur to secure, with Kelme’s kits being quite unique by design and of high quality that many fans love. The 2024/25 home kit is a great design by the company who like to link back to the clubs values and history.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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