Macarthur FC has confirmed the extension of its partnership with global sportswear brand Kelme as the club’s official apparel partner for the next three seasons.
Kelme, which first joined forces with the Bulls in 2022, will continue to supply and manufacture the club’s home and away kits, as well as training apparel for both players and staff.
This extended collaboration aligns with Macarthur FC’s retail strategy, offering fans and members fresh and exciting retail options. Kelme will provide a wide selection of products, including team wear, apparel, and accessories.
Kelme, a global sports apparel brand with over 60 years of experience, partners with several La Liga First and Second Division clubs and has recently supplied gear to a Premier League team, Russian Super League clubs, and other top-tier sports organisations worldwide.
Following the confirmation of the extended partnership, Macarthur FC revealed their highly anticipated 2024/25 A-League home kit just 24 hours later. This season’s kit design highlights a bold symbol of the club’s spirit: lightning.
The kit, crafted by Kelme, features ochre accents and a 3D club badge. It also pays homage to the Bulls’ history, with the date of their inaugural match printed inside the collar.
Additionally, the kit launch marks the continuation of the club’s partnership with Kelme as well as the start of the deal with SipEnergy, whose logo will appear on the front of the new jersey as the major sponsor for the season.
Chris Bath, CEO of Kelme Australia, expressed his excitement about the ongoing collaboration.
“We’re delighted to continue our partnership with Macarthur FC and look forward to supporting the Bulls both on and off the pitch. We can’t wait to see them run out this season in the new Kelme kit,” Bath said in a statement.
Macarthur FC Group CEO Sam Krslovic also shared his enthusiasm for the partnership.
“Kelme is a leading sports apparel brand known worldwide for partnering with top leagues and clubs, a true reflection of their quality and attention to detail. It’s important to our club to offer our players, staff, members, and fans a wide range of high-quality merchandise, and we look forward to continuing our partnership with this global brand,” Krslovic said in a club statement.
This is a great extension for Macarthur to secure, with Kelme’s kits being quite unique by design and of high quality that many fans love. The 2024/25 home kit is a great design by the company who like to link back to the clubs values and history.