Mariners name Polytec as front shirt sponsor for next five seasons

Central Coast Mariners and Anytime Fitness

The Central Coast Mariners announced a groundbreaking collaboration with Polytec, take on the role of front-of-shirt sponsor for the Mariners’ A-League Men’s team for the next five seasons.

The five-year agreement, set to begin from the upcoming season, marks the most significant commercial deal in the club’s history.

Polytec, which started on the Central Coast, has grown into a prominent name in Australian manufacturing and distribution of decorative surfaces, celebrated for its commitment to quality and sustainability.

This partnership reflects the shared values of excellence, innovation, and community engagement that both polytec and the Mariners hold dear.

The new partnership will soon be visible to fans, as polytec’s branding will be featured on the Mariners’ kits for the 2024/25 A-League Men’s season, with the unveiling of the new design expected in the coming weeks.

In addition to the sponsorship, the Mariners’ academies will now carry the Borg name, further reinforcing the company’s commitment to community development and local talent support.

This initiative underscores both organisations’ dedication to nurturing the next generation of football stars and making a lasting impact in the Central Coast region.

The recently appointed CEO of Central Coast Mariners, Alyssar Narey, discussed the many benefits of this collaboration.

“We are thrilled to welcome polytec to the Mariners’ family. As a National Australian brand with founders who are from the Central Coast, their dedication to innovation and excellence aligns perfectly with our club’s values,” Narey said in a statement.

“This partnership not only strengthens our team’s presence on the field but also highlights our commitment to forging strong relationships with leading businesses in our community.

“The direction and new initiatives we are undertaking as a club are greatly supported by this partnership. Naming rights to our academies align perfectly with our community pillar, enhancing our ability to nurture local talent and contribute positively to the community.”

Managing Director of the Borg Group, John Borg, shared his pride in the collaboration.

“We are proud to partner with the Central Coast Mariners, a club that embodies the spirit of our community and excellence.” Borg said in a statement.

“At Borg, we strive to be leaders in our industry, and this partnership with the Mariners allows us to support a team that shares our passion for community, success and innovation. We look forward to a strong collaboration over the next five years.”

This partnership is one that presents fantastic opportunities for both parties on and off the field. The goal for them is to deepen community engagement and enhance the prospects of the Central Coast region, which will be fantastic for the local community.

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Football NSW 2025 Registrations Surge as Season Approaches

Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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