Mariners name Polytec as front shirt sponsor for next five seasons

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Central Coast Mariners and Anytime Fitness
Image credit: IOIO IMAGES / Shutterstock.com

The Central Coast Mariners announced a groundbreaking collaboration with Polytec, take on the role of front-of-shirt sponsor for the Mariners’ A-League Men’s team for the next five seasons.

The five-year agreement, set to begin from the upcoming season, marks the most significant commercial deal in the club’s history.

Polytec, which started on the Central Coast, has grown into a prominent name in Australian manufacturing and distribution of decorative surfaces, celebrated for its commitment to quality and sustainability.

This partnership reflects the shared values of excellence, innovation, and community engagement that both polytec and the Mariners hold dear.

The new partnership will soon be visible to fans, as polytec’s branding will be featured on the Mariners’ kits for the 2024/25 A-League Men’s season, with the unveiling of the new design expected in the coming weeks.

In addition to the sponsorship, the Mariners’ academies will now carry the Borg name, further reinforcing the company’s commitment to community development and local talent support.

This initiative underscores both organisations’ dedication to nurturing the next generation of football stars and making a lasting impact in the Central Coast region.

The recently appointed CEO of Central Coast Mariners, Alyssar Narey, discussed the many benefits of this collaboration.

“We are thrilled to welcome polytec to the Mariners’ family. As a National Australian brand with founders who are from the Central Coast, their dedication to innovation and excellence aligns perfectly with our club’s values,” Narey said in a statement.

“This partnership not only strengthens our team’s presence on the field but also highlights our commitment to forging strong relationships with leading businesses in our community.

“The direction and new initiatives we are undertaking as a club are greatly supported by this partnership. Naming rights to our academies align perfectly with our community pillar, enhancing our ability to nurture local talent and contribute positively to the community.”

Managing Director of the Borg Group, John Borg, shared his pride in the collaboration.

“We are proud to partner with the Central Coast Mariners, a club that embodies the spirit of our community and excellence.” Borg said in a statement.

“At Borg, we strive to be leaders in our industry, and this partnership with the Mariners allows us to support a team that shares our passion for community, success and innovation. We look forward to a strong collaboration over the next five years.”

This partnership is one that presents fantastic opportunities for both parties on and off the field. The goal for them is to deepen community engagement and enhance the prospects of the Central Coast region, which will be fantastic for the local community.

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Sydney FC bolsters business strategy with third-year ABCC partnership

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Image Credit: Sydney FC

Sydney FC is extending its partnership with the Australian British Chamber of Commerce (ABCC) for a third year, strengthening the connection between the club’s corporate network and the wider business community.

The partnership will give ABCC members access to Sydney FC’s Business Club, it’s new The Collective networking platform and a range of events throughout the 2026/27 season.

ABCC members had already been attending Sydney FC matches and networking through hospitality, and last season the organisations built on that connection by collaborating on a pre‑World Cup business event featuring former players and football industry figures.

ABCC Chief Commercial Officer Paul Wright said the partnership had provided members with opportunities to engage with the club and its business community.

“We are delighted to continue the strong partnership between the Australian British Chamber of Commerce and Sydney FC for the third consecutive year,” Wright said.

Sydney FC Commercial and Marketing General Manager Matt Pound said the relationship was creating opportunities beyond traditional matchday hospitality.

“There’s a large appetite for collaboration between the Sydney FC business club and those within the ABCC, with numerous partnership opportunities being developed through this collaboration,” Pound said.

The continued partnership will also see Sydney FC benefit from member introductions through the ABCC, while the club will contribute speakers to selected Chamber events and feature in its quarterly magazine.

For Sydney FC, the partnership provides another established business network through which to develop its broader commercial strategy, following the recent launch of The Collective.

The club is increasingly positioning its corporate relationships around networking and business development, using football and its existing commercial community as a platform for connections beyond sponsorship and matchday hospitality.

Perth Glory brings Chicken Treat back to front of shirt in heritage-led partnership

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Image Credit: Perth Glory

Perth Glory is bringing a familiar name back to the front of its playing shirts, with Western Australian restaurant chain Chicken Treat returning as the club’s principal partner for the 2026/27 season.

The partnership reconnects two WA brands with a shared history, with Chicken Treat’s logo previously appearing on Glory’s shirts between 1996 and 1998.

Its return comes as Glory celebrates its 30th anniversary and Chicken Treat marks 50 years since its first store opened in Midland, giving the new agreement a strong heritage component alongside its commercial value.

Glory CEO Ben Leaver said the partnership offered an opportunity to reconnect with supporters while working with a long-standing WA business.

“Chicken Treat is very much a part of Glory’s heritage, it holds a cherished place in the hearts of many of our Members and fans,” Leaver said.

Chicken Treat CEO Jamie Stewart said the company’s anniversary made the partnership an opportunity to reconnect with generations of Western Australians.

“Having the Chicken Treat logo proudly displayed on the Glory jersey gives us a fantastic platform to connect with fans, support the growth of football in WA and create memorable experiences for the local community,” Stewart said.

The partnership arrives alongside the unveiling of Glory’s new 2026/27 kits, which draw inspiration from the 2000/2001 kit incorporating design elements referencing the club’s history.

That gives the sponsorship a role beyond conventional brand exposure, with the Chicken Treat logo becoming part of a broader retro-focused campaign centred around Glory’s 30th anniversary.

The partnership demonstrates how established brands can use sporting heritage to reactivate an existing relationship, combining recognition among existing supporters with a fresh commercial platform for a new season and audience.

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