Western United extends global reach with Walking Football

Western United has collaborated with Walking Football 4 Health Global and Balestier Khalsa Football Club in Singapore, aiming to spread the love of football across the globe.

This marks Western United’s first venture into the realm of walking football, a rapidly growing sector of the sport that is inclusive of all participants.

As part of this partnership, Western United will participate in a tournament at the Walking Football 4 Health Global headquarters in Singapore, furthering the Club’s commitment to making football accessible to everyone around the world.

Western United General Manager of Community Development & Partnerships Aylin Bagdadi explained how beneficial this deal will be with connecting the club’s brand to an international audience.

“This is an incredibly exciting opportunity to grow the Western United brand and we are grateful for the support and enthusiasm of Walking Football 4 Health and Balestier Khalsa Football Club,” Bagdadi said in a club statement.

“More importantly, a key part of our mission at this Club has always been to increase opportunities for everyone to become involved in football, and this is a fantastic step in continuing to pursue that vision.

“Walking football is such a great way to get involved in our great game, and we are excited to link further with local and global organisations in this space.”

What is Walking Football?

Walking football is particularly well-suited for individuals recovering from illness or medical events, retired players, or those new to the sport.

This low-intensity format features small-sided teams playing on a modified pitch with shorter game times, blending all the enjoyable aspects of football without the high physical demands.

Running, physical contact, and heading the ball are prohibited, and the ball must remain below hip-height throughout the game.

After the recent Teqball partnership, this unique collaboration is an example of Western United remaining committed to promoting awareness and participation in all forms of football worldwide.

It also highlights Western United’s business strategy before the new season, where the club seems dedicated to broadening its own brand and reach both locally and internationally.

This deal will look to expand opportunities to get involved in football within the local community in the west of Victoria.

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Football Australia Expands Mental Skills Program for Match Officials Amid Sustained Focus on Referee Retention

Football Australia has confirmed a second national webinar for match officials, led by sports psychologist Dr Liam Slack, extending a referee development series introduced after strong engagement with an initial session on managing match-day pressure.

The upcoming session, themed “parking with purpose,” will focus on decision-making strategies designed to help referees process on-field calls and reset attention quickly across a match that can present hundreds of individual decisions. Dr Slack, who also consults with The Football Association and the AFC Referee Academy and previously spent over a decade as a performance psychologist with the Professional Game Match Officials Limited in England, brings substantial elite-level experience to a program open to officials at every level, from grassroots to professional.

The theme builds on work Dr Slack has already delivered within Australian officiating. He recently led a session with Football Australia’s National Referee Academy on the same concept, framing the ability to consciously park a decision and refocus on the next phase of play as a trainable skill rather than an innate trait, one that separates officials who reset quickly under pressure from those who don’t. He has also addressed more than 100 Football Australia elite match officials and staff on developing a stronger match-day mentality, an indication of how embedded this psychological framework has become across the officiating pathway rather than remaining a one-off intervention.

The expansion of the webinar series reflects a broader shift in how football administrators are approaching referee attrition. Rather than treating retention purely as a recruitment or pay problem, the program signals an institutional acknowledgment that the psychological demands of officiating, particularly the compounding pressure of split-second decisions under public scrutiny, are a material factor in whether officials remain in the game.

It rests alongside other measures adopted across Australian football in recent years, including visible identification programs for junior referees and structural reviews of referee departments at state federation level, all aimed at the same underlying issue: a shrinking pool of match officials relative to demand.

Football Australia has not detailed metrics for assessing the program’s impact on referee numbers, though the recurring engagement of an internationally credentialed specialist across multiple tiers of the officiating pathway suggests sustained institutional investment in the approach.

Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

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