Football Queensland presents 2024-2026 Infrastructure Strategy

Matildas vs France Women's World Cup

Football Queensland has released its new 2024-2026 infrastructure strategy outlining centrally that collaboration with the government will be necessary for infrastructure investment over the next three years.

FQ and Football Australia did quantitative research on community club infrastructure and found the need for millions of dollars worth of infrastructure to support this growth and maintain numbers.

The first point of call is “Unlocking the Legacy of the FWWC23.”

FQ CEO Robert Cavallucci expressed his delight on releasing the Infrastructure Strategy.

“We are delighted to release the 2024-2026 Infrastructure Strategy which builds on our previous 2020 – 2024 Infrastructure Strategy and details our roadmap to securing the vital investment required in our greenspace to build capacity as we work towards achieving our goal of 50/50 gender parity by 2027,” he said via press release.

“Football, as Queensland’s leading team participation sport, continues to grow annually at a double-digit rate, with a staggering 44% surge in female participation (and 29% overall growth) in outdoor players alone in the first quarter of 2024 following the FIFA Women’s World Cup 2023.”

FQ has recorded 300,000 participants with an impressive 65% growth in the last 4 years.

In conjunction with this data, there was a +470% increase in talent pathway athletes and a +330% increase in female participation since 2016.

Also on the national teams, the FQ has a massive role with 50% of the 23FWWC Matildas and Olympic football teams coming through FQ pathways.

Despite these remarkable statistics, looking at it from an infrastructure perspective Robert Cavallucci continues on by saying that football has reached a crisis situation.

“From an infrastructure perspective, based on its continued growth, the game has reached a critical crossroads due to historical underinvestment.”

This struggling infrastructure leads to Challenges such as:

  • Physical and Mental Health Challenges including youth crime.
  • Economic Challenges
  • Reduced Physical Activity
  • Environmental Impact
  • Lack of Opportunities

The study behind this strategy is based on the National Football Facilities Audit Tool.

Provided by the partnership of FQ with Football Australia and another 8 member federations.

It has over 13.5 million data points, providing crucial business intelligence and pinpointing infrastructure gaps for clubs to work on FQ with Football Australia and another 8 member federations introduced the sport’s inaugural.

This data will help FQ in increasing its workforce capabilities with a precise mobilisation of its participation base.

This will be upheld by key campaigns on targeted events and participation, including advocacy within the community to engage with the government and support further education of participants to upgrade the development and quality of personnel.

The Strategy has been broken up into 3 priorities:

Priority 1: State Home of Community Football Pathways

FQ aims to establish a consolidated State Home of Community Football at Meakin Park.

It will significantly contribute to local economic growth and enhance physical and mental well-being through improved facility access, events at various levels (local, state, and national), and community activations.

The benefits:

  • Local economic activity.
  • Supports local sports clubs.
  • Multi-purpose indoor facility access.
  • Community Access.
  • International level training facility.
  • Economic activity through events.

As of December 2023, the estimated cost of this project is $70 million.

Priority 2: Community Football Infrastructure Fund

FQ with the Queensland state government will have a funding model in partnership that would see $20 million per annum invested over an initial three-year period in capacity and capability improvement projects.

Will also advocate for state funding grants for community football, planning for 20 facility improvements annually.

There is a need for large-scale facilities for the lower leagues and training of youth as well as high-performance training facilities in the state.

The benefits:

  • Improved club capacity and capability.
  • Targeted investment (need as opposed to want).
  • Promotes football & Government, co-contribution model.

 Priority 3: Tier 2 Stadium Fit-For-Purpose Stadia

The proposed new 15,000-20,000 seat stadium would be an international state-of-the-art venue tailored for football and a range of events from conferences to concerts.

This would support the commercial viability of the sport, especially the female game and the hosting of the 2032 Brisbane Olympics.

The Benefits:

  • Fit-for-purpose football stadia.
  • Supports professional sports’ economic viability.
  • Promotes Brisbane as a global sports capital.

The estimated cost from December 2023 is 200 million.

The strategy is based on hard evidence, community data and a thorough plan to develop the lacking areas of the game. It does highlight the need for the support of the government, otherwise, the strategy has the potential to struggle.

Overall, however, the outlined process looks promising and with the future AFC2026 and Olympics 2032 competitions, it is an area the government needs to support, and this strategy proves Football Queensland have the dedication and preparation to see it through.

To read through the full 2024-26 Infrastructure Strategy, click here.

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Football Victoria elevates fan enjoyment with Streets partnership

Football Victoria (FV) revealed last week a new partnership with ice cream giants, Streets. The brand will become an exclusive ice cream partner for the next three years.

 

An iconic brand for joyful experiences

As a well-known and popular ice cream brand with people all around the nation, Streets will now look to support the fan experience in Victoria through its products.

It reflects FV’s commitment to delivering a family-friendly and memorable experience for spectators. Both on and off the pitch, the organisation is striving to elevate the experience for fans and families alike.

“Football Victoria is always looking for ways to elevate the experience at The Home of The Matildas, and this partnership does exactly that,” explained FV Executive Manager of Commercial and Facilities, Chris Speldewinde.

“It’s a fantastic fit for our community and we’re looking forward to what the next three years will bring.”

Furthermore, Senior Brand Manager at Streets, Ryan Katz, emphasised the brand’s role in community sport and in creating memories beyond the action on the pitch.

“Streets is proud to join Football Victoria as its exclusive ice cream partner,” Katz said.

“There’s nothing better than enjoying a great game with a classic ice cream in-hand, and we’re excited to be part of those moments across the state.”

 

Understanding community football

Community football is all about these moments. Sunny days, the family together, and a sweet treat in-hand while supporting a local team alongside friends and neighbours.

This is why a partnership between FV and Streets is particularly important.

Not for its commercial value, but for what it tells us about both parties’ understanding of what matters to fans. From young fans to experienced matchday-goers, everyone wants to find enjoyment while watching the game.

And while the 90 minutes of action is the focus, the experience of a local matchday is truly defined by interactions with fellow supporters and smaller – but no less significant – moments of happiness during the day.

How Australian Support for the World Cup Has Changed Since 2022

Sodden, rowdy and 7,000-strong, the crowd that gathered at Federation Square before dawn on Saturday for Australia’s clash with the United States offered a vivid illustration of how much, and how little, has changed in Australian football support since Qatar 2022.

The scenes themselves were familiar: fans queuing from 2am, flares lit during the anthem, a barrier breach as the precinct hit capacity within minutes of opening. But the fact the screening happened at all says something about the shifting institutional weight football now carries in Australia.

Just this May, the Melbourne’s Arts Precinct had decided not to screen Socceroos matches at Fed Square this tournament, citing crowd damage and arrests during a 2022 World Cup screening. Football Australia publicly pushed back, and the Victorian Government ultimately overturned the decision, with security and police presence increased to manage the risk. That a state government intervened to guarantee a public screening reflects how central these gatherings have become to football’s standing in Australia, not just as a peripheral fan event but a piece of cultural infrastructure worth a premier’s political capital.

A Tournament Inherited, Not Just Attended

The scale of public interest now sits on a different foundation than it did in 2022. Football Australia’s most recent National Participation Report recorded an 11% increase in total participation to 1,911,539 people, with women and girls’ participation rising 16% to 221,436. Industry analysis attributes much of that growth to the “Matildas effect” following the home Women’s World Cup in 2023, projecting 407,000 new junior participants by 2027 on the back of that tournament and Football Australia’s broader infrastructure strategy. Whatever happens to the Socceroos in the United States, the crowd at Fed Square this year is drawn from a participation base substantially larger than the one watching from lounge rooms and pubs in Qatar.

That shift shows up in how fans say they’ll engage with this tournament regardless of results. New industry research found 79% of intended Australian viewers plan to keep watching the World Cup even if the Socceroos are eliminated, an 11-point increase on 2022, suggesting interest is becoming less tied to the national team’s results than it once was. The same research found television remains dominant, with 88% of viewers planning to watch on TV, rising above 90 per cent for evening and weekend matches, even as audiences increasingly split their attention across streaming and second screens.

Crowd Behaviour as the Unresolved Question

What hasn’t shifted is the tension over crowd conduct at public screenings, and what it costs football’s civic standing when things go wrong. The Melbourne Arts Precinct’s chief executive was explicit in 2026 that damage and behaviour during 2022 screenings were the basis for initially declining to host watch parties this time, despite trouble-free crowds during the 2023 Women’s World Cup.

Saturday’s flares and barrier breach will likely feed that same debate going into the knockout stages, even as the broader numbers tell a story of a sport with a far deeper public footing than it had four years ago. The Fed Square images from 2022 prompted other Australian cities to scramble together live sites once the Socceroos reached the knockout rounds, reflecting a pattern likely to repeat if Australia progresses from Group D, with Friday’s match against Paraguay now carrying outsized weight for a campaign that began with what fans, by their own description, considered horrible refereeing and a result short of expectations.

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