Melbourne Victory extends Victoria University partnership

Matthew Badrov01/11/2021 5:55 am31/10/2021

Melbourne Victory have announced the extension of their partnership with Victoria University, making them the Club’s Official University Partner for this upcoming season.

Having been a Major Partner since 2017, Victoria University provides an opportunity for its students to engage and connect with Melbourne Victory, delivering a pathway for students to gain invaluable experience in a range of departments within the Club.

The upcoming 2021/22 A-League Men’s and Women’s seasons are set to be exciting for the Melbourne Victory faithful. The Victory’s A-League Men’s side are set for a resurgent year under Tony Popovic, whilst their A-League Women’s side will be looking to retain their championship trophy from last season.

Managing Director Caroline Carnegie was looking forward to developing the relationship further.

“Our relationship with Victoria University presents an exciting pathway for students to develop careers in sport,” Carnegie said.

“We have had students enrolled in both the Masters of Sport and Exercise Sciences and Masters of Sport Business work with us through the Melbourne Victory Academy Internship Program, which has seen them assist across a number of key areas of the Club.

“We have also created opportunities through this partnership for Melbourne Victory participants to be exposed to new educational programs through our community team, that they may not have otherwise been aware of.

“We are proud to be able to make and indeed continue this connection and develop pathways to educational opportunities through our partnership.

Victoria University Vice-Chancellor Adam Shoemaker was pleased to continue the strong partnership with Melbourne Victory.

“At VU we pride ourselves on partnering with principle, establishing deep alliances with industry partners that creates opportunities for our students, staff and the communities we serve,” Shoemaker said.

“We are pleased to offer educational opportunities through our Season 2021/2022 community programs as we work together to uplift our people.”

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GIS Sydney continues to connect students with Australia’s sports industry

Oliver Van Bronswijk22/09/2026 6:00 am21/09/2026

Image Credits: Global Institute of Sport

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

Melbourne Victory partners with The Pass to expand fan experience

Lorcan Marelich21/09/2026 12:00 pm21/09/2026

Image Credit: Australian Professional Leagues

Melbourne Victory has added The Pass to its commercial portfolio, with the partnership designed to give supporters more ways to follow the club away from matchday.

The Pass becomes an ‘Associate Partner’ of Victory, while Hickens Hotel has been named the club’s ‘Official Away Game Venue Partner’. The arrangement will see the Russell Street venue host Victory watch parties and provide a dedicated gathering point for supporters during away fixtures.

The partnership also gives Victory supporters access to The Pass’ broader network of more than 200 venues around Australia, extending the relationship beyond a single location.

For Melbourne Victory, the deal forms part of a wider approach to creating commercial partnerships around the supporter experience rather than limiting sponsorship to traditional branding opportunities.

Hickens Hotel will host Victory fans for selected away matches, while The Pass will provide members with access to offers and experiences through its venue network.

The agreement also connects with Victory’s broader business community, with The Pass joining the club’s commercial network and creating potential opportunities for corporate engagement alongside its consumer-facing activity.

The partnership comes ahead of the 2026/27 A-League Men and Ninja A-League Women seasons, with Victory continuing to develop its commercial offering around both its membership base and matchday audience.

For The Pass, football provides a way to bring its network of hospitality venues into the supporter experience, giving fans a physical destination to watch matches when Victory is playing on the road.

The agreement reflects a broader trend across professional football, with clubs increasingly looking to partnerships that can provide tangible benefits to supporters while creating additional opportunities for commercial partners.