Newcastle Jets confirmed Brydens Lawyers as major partner

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Image credit: Newcastle Jets website

The Newcastle Jets have confirmed Brydens Lawyers as their 2024/25 Major Partner and Official Legal Partner.

Brydens Lawyers will be showcased on the front of the Jets’ Men’s Home, Away, and alternate jerseys, as well as on the back of the Women’s Home, Away, and alternate jerseys during the club’s 20th anniversary season in the A-League.

A top law firm in NSW known for offering Free* Legal Advice in the communities they serve, Brydens Lawyers, have been long-time supporters of local sports in the Newcastle and Hunter region for many years.

Newcastle Jets fans and members got their first glimpse of the 2024/25 season playing kits two weeks ago, as the club revealed the Men’s and Women’s Home and Away uniforms.

Principal of Brydens Lawyers Lee Hagipantelis said via press release.

“Brydens Lawyers is thrilled to announce its partnership with the Newcastle Jets as the Major Partner, affirming its commitment to supporting sport and the community in the Newcastle and Hunter region,” he said.

“The Newcastle Jets are a cornerstone of the local sporting landscape, and this sponsorship is a natural extension of Brydens Lawyers’ mission to give back to the community and encourage engagement in sport at all levels.

“We believe that investing in local sports not only promotes healthy lifestyles but also fosters a sense of unity and pride within the community. We are excited to be part of the Newcastle Jets’ journey and to contribute to their success.

“The sponsorship will provide the Newcastle Jets with essential resources to enhance their pathway and elite programs, and the supporters of the Jets, together with the broader community, will continue to avail themselves of the expert legal advice and representation that Brydens Lawyers has provided for over 50 years.”

Newcastle Jets CEO, Shane Mattiske, said via press release.

“The Club is very excited to have the support of such a preeminent Australian business and importantly an organisation that makes a significant contribution to this region here in Newcastle,” he said.

“We appreciate Lee’s and Brydens Lawyers’ support of both our Men’s and Women’s A-League teams as we enter an exciting new era at the club.

“We call on all Novocastrians to get behind the Jets with our Men’s opening game at McDonald Jones Stadium on Saturday 19 October against Melbourne City and our Women’s home opener on November 3 at No. 2 Sportsground against the Wanderers.”

The Jets plan to unveil their 2024/25 alternate kit at a future date.

Brydens Lawyers will offer several Free Legal Advice Consultations at local Wests Club throughout the year.

For more information about the law firm, click here.

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Football Australia Announces Broadcasting Partnership with LIGR

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Image credit: Preston Lions FC

Football Australia has unveiled a partnership with Live Graphics Systems (LIGR) to establish a world-first centralised production and distribution model for over 3,500 matches annually across multiple competition tiers.

This ambitious undertaking is set to transform sports broadcasting efficiency whilst unlocking future commercial opportunities for Football Australia and its nine State and Territory Member Federations.

The collaboration comes as Football Australia prepares to kick off the Australian Championship this October.

In mid-2024, Football Australia began developing a new production strategy, defining requirements across multiple tiers of Australian football.

The strategy encompasses the Hahn Australia Cup, NSD and the top tier of Federation Competitions for both men and women (National Premier Leagues), Futsal and National Para-Football Championships included as well.

LIGR’s appointment followed a rigorous Request for Proposal (RFP) process, led by Football Australia in alliance with Member Federations, aimed at identifying a single partner capable of managing the complex scale.

LIGR, an Australian tech business recently acquired by European-based tech company Crionet, will provide technical and operational broadcast management, live monitoring and AI integration across Football Australia’s multi and single camera productions.

Additionally, LIGR’s world-leading streaming, graphics and highlights automation platform will enable seamless integration of key sponsors on broadcasts.

Football Australia Chief Executive Officer, James Johnson, highlighted the significance of the partnership.

“This partnership marks a defining moment in Australian football and represents a paradigm shift in the way the game is produced, distributed and commercialised both in Australia and abroad,” Johnson explained via Football Australia official press release.

“By unifying production across thousands of games and multiple tiers of competition, we are not only streamlining operations but also reshaping the future of football broadcasting in this country. This is innovation at scale.

“Through this centralised model, we are building long-term operational and cost efficiencies and can focus on building sustainable revenue streams for the connected football pyramid.”

Luke McCoy, CEO of LIGR, expressed enthusiasm about the partnership.

“At Crionet and LIGR, our mission is to disrupt the traditional sports production, streaming, and distribution landscape,” McCoy commented via Football Australia’s official press release.

“Our partnership with Football Australia and its State and Territory Member Federations represents a groundbreaking shift towards a truly aggregated model, marking a significant milestone for sports coverage in Australia.

“Our cutting-edge technology and innovative approach sets us apart, and we are excited to elevate the game, enhance fan engagement, and drive innovation across all levels of the sport.”

This multi-tier integration represents an unprecedented approach, as no other Australian rights holder has consolidated production across such a diverse range of competitions under a single centralised model.

This new centralised approach will allow the sport to optimise its production workflows and unlock new commercial opportunities in the evolving broadcast and streaming landscape.

An exciting development in increasing viewership and commercial viability for, as Football Australia’s 2024 National Participation Report confirmed, the most popular and fastest growing sport in the country.

Sydney FC and Arnotts Collaboration Enhances Team Spirit

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Sydney Arnotts
Image Credit: Sydney FC

Sydney FC have announced an impressive partnership with iconic Australian brand, Arnotts.

The collaboration will see Arnotts’ branding feature in a highly visible location on the back of the Sydney FC Men’s team shorts for the rest of the A-League 2024/25 season.

Sydney FC CEO Mark Aubrey expressed how valuable the partnership was to the Sky Blues.

“We are thrilled to bring Arnott’s on board as an official partner of Sydney FC,” he said via press release.

“This is a brilliant alignment between two recognised brands that specialise in creating moments that matter.”

We also both value the importance of a high performance, high integrity environment as well as standing for equality and diversity.

“I hope this will be the beginning of a long and trusted partnership, and we can’t wait to see where this journey takes us.”

From the collaboration, both Sydney FC and Arnotts will work on a special content series featuring the “Arnotts Moments Matter” campaign.

Arnotts Group CMO Jenni Dill highlighted how excited the organisation was for the partnership.

“This partnership builds on Arnott’s desire to support Australian’s on and off the football field with healthier and delicious lunch and snacking choices,” she said in a press release.

“Whether it’s a Vita-Weat with your favourite lunchtime toppings, or a pack of Snack Right Puffs on the way to game, we look forward to inspiring Sydney FC players and fans with more tasty and convenient ways to enjoy a snack or lunch.”

Further highlighting the importance of the brand deal, Arnotts branding will not only feature on the Sydney FC Men’s kit but will also appear on the LED screens on matchdays, presenting with Arnotts with highly desirable marketing material.

The Arnotts-Sydney FC partnership is yet another major landmark deal for the club in recent months, adding to collaborations with Guaraná Antarctica and WHEN Fertility.

 

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