Newcastle Jets partner with Eggy to boost local ties

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Image credit: Newcastle Jets website

The Newcastle Jets have announced a multi-year partnership with Eggy, an innovative employee experience app designed to streamline workplace efficiencies.

As part of the partnership, Eggy’s branding will feature on the shorts of the Jets’ A-League Men’s team for the 2024/25 and 2025/26 seasons.

Eggy was co-founded by Novocastrians Dr Kate Morgan and former NRL fan favourite Kirk Reynoldson.

Originally developed as a family organisation app, Eggy has evolved into a mobile-first platform that simplifies access to essential work information for deskless employees, reflecting the company’s forward-thinking approach.

It has many important features like Simplified centralisation, Segmented comms and Streamlined compliance that help employers manage employee’s tasks a lot easier.

The app has amassed over 40,000 users with an app store rating of 4.5 stars and used across three different countries, highlighting its quick growth in the market.

This would become Eggy’s first venture into the football market for a partnership and no better start than with local club Newcastle Jets who have built a very loyal fan base in Northern NSW.

Dr Kate Morgan explained the importance of the local connection to Newcastle and the Jets with this new partnership.

“While living in Newcastle, we made lifelong friends, soaked up the beaches, and fell for Newcastle’s vibrant charm,” said Dr Morgan in a statement release.

“So, when the Newcastle Jets started their grassroots reboot, the partnership was a natural fit.”

Kirk Reynoldson shared the same sentiment about this exciting new partnership.

“Sport builds strong communities,” Reynoldson explain in a statement. “And as a parent watching my kids play football, I see the same magic that Eggy aims to bring to everyday life: simplicity and connection.”

Partnering with Eggy strengthens the Newcastle Jets’ ties to the local community while enhancing financial stability and brand synergy.

This collaboration reinforces the club’s commitment to supporting Newcastle businesses, driving economic growth, and fostering long-term success both on and off the pitch.

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Blacktown District Soccer Football Association Launches Youth League and Poaching Program

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Image Credit: Football NSW

Blacktown District Soccer Football Association has outlined a package of initiatives for the 2026 season centred on youth development, coach education and the celebration of female participation, as the Western Sydney association moves to raise standards across community football and strengthen pathways into state-level competition.

The centrepiece of the association’s development agenda is the Blacktown Youth Development League, a new competition structure spanning all youth Division One competitions in the Under-13 to Under-18 age groups, including Phoenix League female competitions involving both BDSFA and GDSFA clubs. The league applies a benchmarking framework adapted from Football NSW‘s junior competition standards, with clubs encouraged to implement structured training environments including a minimum of two sessions per week where possible.

BDSFA General Manager Owen Liiv said the initiative responded to clear demand from within the football community for more substantive development environments.

“It is pretty clear that people want more and better football experiences,” Liiv said. “The measure for us is high-quality youth football competitions within Blacktown and ultimately, stronger performances in state-wide competitions such as the Football NSW State Cup or Football NSW Champion of Champions.”

The referees branch will support the league by prioritising Division One fixtures and providing three-person match control where available, an operational commitment that acknowledges the role officiating quality plays in the overall development environment.

The Managerial Infrastructure

Running alongside the youth competition is a free coach education program, with Foundation of Football courses delivered across BDSFA’s 24 member clubs by permanent association staff. With more than 1,000 registered coaches across the district, BDSFA has set a target of 85 percent achieving Foundation of Football accreditation within three years. Removing cost as a barrier to accreditation is a deliberate structural choice, reflecting growing recognition across Australian football that coaching quality at community level is inseparable from participation outcomes.

The association also launched Female Football Week with a “Cocktails on the Pitch” event at Blacktown Football Park, attended by close to 100 players, coaches, referees, administrators and volunteers. Former Matilda Leah Blayney addressed the gathering, speaking about her pathway from Wentworth Falls to international football. BDSFA has indicated the event is likely to become an annual fixture on the association calendar.

Taken together, the initiatives reflect an association investing deliberately in the structural conditions that determine whether community football grows sustainably rather than opportunistically.

Manchester City open new training centre for Women’s First Team

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Image credit: Manchester City

The training centre opened earlier this week, following years of planning, investment and ambition for Manchester City Women.

State-of-the-art facilities

Recently crowned WSL Champions, Manchester City Women will now be able to train, prepare and recover in a truly special, purpose-built facility.

Covering 17,000 square feet, a world-class gym, strength & conditioning facilities and dressing room, the site will help players  to maximise performances on the pitch.

But given the facilities also received input from players and staff, inspiring added touches like social spaces and recognition for players with over 100 appearances, it is clear that this is a deeply personal project for all involved at Manchester City Women.

As Managing Director of Manchester City Women, Charlotte O’Neill, highlighted, the training centre is a symbol of excellence and ambition.

“This building is about so much more than bricks and mortar,” O’Neill said via press release.

“It is about creating an environment here our players can thrive, where standards are set at the very highest level and where the current squad has everything it needs to continue to compete for and win silverware.”

A winning project, for a winning team. The training centre is sure to propel Manchester City Women to even greater heights in the seasons to come.

 

Continuing investment trends

Furthermore, as the result of an AUD 18.6 million (GBP 10 million) investment and purpose-built for Manchester City Women, it is yet another example of the current strength of WSL investment.

Just a few weeks ago, Brighton & Hove Albion unveiled plans to construct a new venue for its women’s team, delivering on a clear intention to support commercial growth and infrastructure in the women’s game.

But even after winning their first WSL title this season, the message from the board is clear: Manchester City Women are a fundamental part of the club’s long-term vision.

“This new facility marks the next logical step in our long-term commitment to Manchester City Women, and is an important milestone for the club as a whole,” said Chairman Khaldoon Al Mubarak.

“We have always believed in investing to create the right environment for players and staff to develop and succeed. That approach has underpinned every aspect of our work since the professional relaunch of Manchester City Women in 2014.”

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