Northern NSW Football and Newcastle Jets unveil a new alliance

Northern NSW Football has expressed excitement having confirmed a formal collaboration with the Newcastle Jets.

This partnership highlights NNSWF’s dedication to supporting the Newcastle Jets, the region’s sole professional A-Leagues club, with a strong focus on the Jets Academy and access to the Lake Macquarie Regional Football Facility.

NNSWF will support the Newcastle Jets Academy by featuring prominently on the Academy’s playing and training kits and by providing ongoing access to top-tier football facilities at LMRFF for training sessions and matches.

NNSWF will be represented at the Jets’ men’s and women’s A-League home games through match day sponsorship, advertising signage, and sponsorship of two NNSWF and Jets Academy players, Ben Van Dorssen and Claire Adams, who are involved in the senior squads.

The partnership will enable NNSWF to offer the football community access to the club, including Newcastle Jets players and match days through events held at home games. This includes opportunities for clubs to take part in halftime hero and mascot activities.

Northern NSW Football CEO Peter Haynes was excited to reveal the significant partnership.

“It’s an exciting new era for the Newcastle Jets with Maverick Sports Group becoming the club’s owners which makes this the perfect time for Northern NSW Football to formally partner with the club,” he said via press release.

“We acknowledge our responsibility to support the talented player pathway and help the club identify and develop local talent. We want to see more local talent like Will Dobson and Emma Dundas working their way through the pathway into playing professionally.

“This partnership highlights Northern NSW Football’s commitment to do everything within our power to help the Newcastle Jets be a successful and sustainable club on and off the pitch.”

Newcastle Jets Executive Director, Maurice Bisetto, shared similar sentiments.

“Northern NSW Football and the Newcastle Jets is the quintessential perfect partnership,” he said via press release.

“As the peak body for football in the region, NNSWF are uniquely qualified to collaborate with the Jets as we both have an accountability for the development of male and female footballers.

“We are both passionate about football and footballers in the region and the closer we work together, the higher the likelihood of developing the next Socceroo or Matilda from the region.

“We look forward to strengthening and growing our relationship with NNSWF into the future.”

NNSWF has also joined the Newcastle Jets affiliate membership program, allowing the football community throughout the region to buy memberships, with a portion of the fees supporting NNSWF’s pathway and development initiatives.

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IMG takes commercial lead on inaugural FIFA ASEAN Cup

IMG has been appointed to lead the global commercialisation of the inaugural FIFA ASEAN Cup, giving the new Southeast Asian national-team competition an established international sports business partner ahead of its first edition.

Under the strategic partnership, IMG will manage worldwide media and sponsorship rights sales while also overseeing broadcast production for the tournament, which takes place from 24 September to 5 October across Indonesia and Hong Kong, China.

The inaugural competition will feature 14 national teams, including all 11 ASEAN members alongside guest nations, with matches split between two divisions. Division 2 fixtures will be played in Jakarta and Badung, while Division 2 matches will be played in Hong Kong.

The agency’s role will include selling sponsorship and media inventory internationally while helping establish the broadcast infrastructure required to present the tournament to audiences outside Southeast Asia.

The partnership builds on IMG’s existing strategic relationship with PT Garuda Sepak Bola Indonesia, which has been working with the Football Association of Indonesia since 2025 on areas including commercial strategy, media rights, production and digital development.

For FIFA, the tournament creates another international football property in a region with a large and increasingly connected football audience.

For IMG, it adds another major regional property to a football portfolio that already includes competitions and organisations across Europe, the Americas, Asia and Africa.

The immediate challenge will be turning the inaugural tournament into a sustainable commercial property capable of attracting broadcasters and sponsors beyond its first edition.

If successful, the FIFA ASEAN Cup could provide Southeast Asian national teams with a recurring commercial platform while giving IMG another foothold in one of football’s developing markets.

GIS Sydney continues to connect students with Australia’s sports industry

Following the launch of its Sydney campus in 2025, the Global Institute of Sport (GIS) is continuing to establish itself in the nation’s sports industry. A leading provider of degrees and executive education in sport, GIS provides students the chance to study at two of Australia’s biggest sporting venues: Allianz Stadium and the Sydney Cricket Ground (SCG).

Programs such as Sports Analytics and International Sports Business are delivered in collaboration with the University of Newcastle, and feature the chance for students to gain exclusive access to the sports industry.

More than 50 guest speakers have shared their experience with students studying at GIS Sydney, representing organisations like FIFA, Red Bull, Cricket Australia, and the AFL. While learning about the regional and national sports industry in the classroom, students have also had the chance to gain an international perspective through GIS’ signature Global Sports Summits, which have given Sydney students access to iconic sporting venues around the world from London to Miami.

Outside of the iconic venues students can call their classrooms, the organisation prioritises the real, industry placements needed to put theory into practice by providing each student with 140 hours of relevant work experience throughout their studies. Included in this are several sporting organisations who are keen to welcome GIS students on board, including the Professional Football Scouts Association (PFSA), Football Coaches Australia, and Basketball NSW.

GIS also has a partnership with popular network and app Yakka Sport to connect students with paid employment opportunities while they study.

Behind these advancements at the GIS Sydney campus is an Industry Advisory Board which features a host of experienced figures from the world of sport. Included in the Asia-Pacific branch is Chair James Rosengarten, GM of the Melbourne Renegades; Kevin Jang, Managing Director of CAA Stellar Korea; and Brad Lloyd, GM of the Carlton Football Club.

Since launching, GIS’ Sydney campus has ultimately combined its locations and industry connections to provide the next generation of sports professionals with the knowledge, network, and confidence to tackle the rapidly evolving sports industry.

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