The National Women’s Soccer League (NWSL) has announced a series of new international media partnerships, significantly expanding its global reach ahead of the 2025 season. With coverage spanning over 130 countries, the new deals ensure broader access to live matches and highlights across key international markets.
Expanded Coverage Across Continents
ESPN has secured exclusive rights in Mexico, Central America, South America, Brazil, the Caribbean, the Netherlands, and Sub-Saharan Africa.
Disney+ Nordics will provide live coverage of two matches per week along with highlight packages.
In the UK, TNT Sports will air two exclusive matches weekly, while Canadian broadcaster TSN will show one game per week, with additional matches available on TSN+.
Brazil’s Canal GOAT and Latin America’s TV Azteca will each carry up to two matches per week.
Meanwhile, Dubai TV has obtained exclusive broadcasting rights for two matches per week.
For Australian audiences, Optus Sport has acquired exclusive rights to all NWSL matches and highlight packages, ensuring full coverage for fans across the country.
Global Streaming and Accessibility
NWSL+ remains a key component of the league’s international streaming strategy. Launched in 2024, the free direct-to-consumer platform will continue to provide non-exclusive matches, highlights, replays, and team content for viewers outside the United States via Apple TV, Fire TV, and Roku TV.
In the U.S., more than 160 matches will be available across national broadcasters, including CBS, ESPN, Prime Video, and ION, while the remaining fixtures will be streamed for free on NWSL+.
NWSL Senior Vice President of Broadcast Brian Gordon spoke on the importance of securing multiple international deals at once.
“The NWSL is home to an incredible roster of world-class talent, including many of the game’s top international stars,” he said in a press release.
“As the global reach of our sport continues to expand, we remain committed to making our matches more accessible, connecting fans everywhere with their favourite teams and players.”
A Boost for Australian Football Fans
This expanded coverage is a major win for Australian football fans, providing unprecedented access to one of the world’s premier women’s football leagues.
With Optus Sport securing exclusive rights, fans can follow top-tier women’s football with ease, further enhancing the growing popularity of the sport and league in Australia.
This move not only strengthens the global presence of the NWSL but also supports the continued growth of women’s football down under.
