Optus Sport teams up with beIN SPORTS for live venue streaming

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Image credit: beIN Sports

Optus Sport has announced an exciting partnership with beIN SPORTS, enabling commercial venues across Australia to stream premium live sports content from February 2025.

This collaboration allows pubs, clubs, and other venues to access beIN SPORTS’ top-tier coverage through Optus Sport Business’s streaming platform.

The deal significantly enhances Optus Sport’s content offerings, adding major leagues and tournaments such as LALIGA, Serie A, the Carabao Cup, the English Football League, and ATP & WTA Tennis.

With three dedicated beIN SPORTS channels integrated into the Optus Sport Business platform, fans can enjoy seamless access to world-class sporting action in public venues.

Building on the success of UEFA EURO 2024™ and its ongoing coverage of the Premier League, Optus Sport expects this collaboration to elevate the viewing experience, attract more visitors to venues, and create an unmatched atmosphere for sports fans across Australia.

Scott Davoren, Associate Director of Optus Sport Business spoke on the importance of delivering the Optus Sport experience across many venues.

“We are dedicated to helping commercial venues deliver world-class sports experiences, and partnering with beIN SPORTS is a huge step forward in achieving that goal,” Davoren mentioned in a press release.

“Football has been the essence of Optus Sport since 2016, and now, with beIN SPORTS as a venue partner in Australia, we’re privileged to bring an even wider array of live sport to our Optus Sport Business customers.”

John Armitage, Director, Distribution & Country Manager, Australia & New Zealand beIN SPORTS shared the same excited sentiment about the interesting deal.

“We’re thrilled to partner with Optus Sport to bring our premium sports content to commercial venues across Australia,” Armitage said in a press release.

“We understand that the fragmentation of sports rights in this market can be challenging for venues. Through this partnership, we are providing a streamlined, centralised solution-that makes it easier for venues to offer more live sport to their patrons.

“By prioritising the fan experience, we’re ensuring that football and tennis enthusiasts can enjoy unforgettable moments together in their favourite venues. With Optus Sport, we look forward to enhancing -in-venue experiences and drive increased foot traffic into our venue partners.”

This partnership addresses a common challenge for commercial venues: navigating fragmented sports rights across multiple providers.

By consolidating premium sports content, Optus Sport and beIN SPORTS aim to simplify access and deliver a unified sports experience for patrons which will benefit all Australian sport fans.

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Launceston City Launches Inclusive Facility Upgrade

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Image Credit: Our Game

Launceston City FC has announced that work has commenced on a new refurbishment for the club’s change room endorsed by the Play Our Way program.

Built in 1979 by the club’s volunteers, the facility’s new refurbishment will include a new roof, a multipurpose and education room, a parent room, renovated changerooms, an undercover walkway, and a new entry.

Launceston City FC Director and lead strategic lead for the project, Jesse Woodroffe, spoke to Soccerscene about what the refurbishment will do for inclusivity and equality around the community.

“What it does is shows that we are a club for everyone, and having a standalone designated facility that’s prioritised for women and girls, sends a signal that sport is for everybody and gone are the days where there isn’t equal access,” she said.

“We are seeing a great shift nationwide in equitable access to facilities, grounds and change rooms; certainly, it wasn’t that way a few decades ago.

“Our hope is that we can offer this room and these facilities out to other groups or NGO’s as well.”

Launceston City aims to complete the refurbishment by April next year in order to have the new change rooms available for the upcoming season.

The project is supported under Stream 1 of the Australian Government’s $200 million Play Our Way Program and aims to deliver modern, inclusive changerooms for women and girls in Launceston’s community.

The Play Our Way Program

The Play Our Way Program is designed to remove barriers to participation, reduce discrimination, and promote equality in sport by funding local initiatives and ideas.

An input of experts across the sport sector and key Australian government agencies helped design the program, including an expert advisory panel of women with experience in community and professional sport.

“Play our Way is an opportunity for local governments, community organisations, the not-for-profit sector and sporting organisations to seek funding for localised solutions and improvements,” said Minister for Communications and Sport, Anika Wells, in a press release about the program.

“The program will be available for all sports, but it is anticipated soccer, as the highest participation sport in Australia, will need significant resourcing in the wake of the greatest Women’s World Cup ever.”

Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season

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Credit: Sydney FC Facebook

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season. 

Trip.com is one of the world’s leading online travel platforms, and the collaboration will give Sydney FC members access to exclusive travel discounts and other special offers. 

Matt Pound, Sydney FC General Manager of Commercial and Marketing, said the partnership directly correlates to the club’s future goals. 

“We’re delighted to team up with Trip.com, a global leader in travel technology and innovation,” said Pound.

“Our members love to travel, whether following the Sky Blues around Australia or exploring new destinations, and we are thrilled to be able to offer them discounts thanks to Trip.com, making their journey simpler, smart and more rewarding.”

Kevin Lu, Territory Manager for Trip.com Oceania also commented on the partnership, 

“We are thrilled to partner with Sydney FC, a club that embodies passion and global ambition, as we bring exclusive travel opportunities to their dedicated fans.

“This collaboration perfectly aligns with Trip.com’s mission to make travel seamless and exciting, and we look forward to helping Sky Blues supporters explore the world with the same energy they bring to every match.”

Trip.com’s local and international advertisements will also be featured across Sydney FC’s digital channels through the season. 

With the partnership spanning the full 2025/26 campaign, the initiative reinforces Sydney FC’s commitment to enhancing the supporter experience both on and off the pitch.

By connecting fans with a trusted global travel provider, Sydney FC aims to add greater value to its membership program while strengthening its ties to the community. 

The collaboration also reflects a growing trend in world football of integrating lifestyle-focused partners into club ecosystems, highlighting the broader vision to serve fans beyond match day. 

With exclusive offers, integrated digital activations and shared ambitions around innovation and growth, both Sydney FC and Trip.com are confident the partnership will deliver meaningful benefits throughout the season ahead.

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