Oracle set to transform Premier League analytics

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts.

The Premier League has chosen Oracle to be their official cloud provider, featuring groundbreaking match statistics for live broadcasts beginning from the 2021/22 season.

The collaboration will create greater excitement for every game of the world’s most watched league. With brand new in-match statistics shown during all Premier League matches, this will unlock a greater understanding about what is happening on the pitch.

Oracle’s data and analytics, combined with their machine learning technologies will deliver powerful statistics in real-time to billions of viewers around the world each season. “Match Insights – Powered by Oracle Cloud” will display advanced player performance data for a global broadcast coverage, as well as the Premier League’s social media channels, which will be introduced from the 2021/22 season.

Machine learning models will be designed to generate immediate results related to data streams and real-time tracking data. The scope of this technology allows the collection of facts on each player in the Premier League, coupled with information from thousands of matches in the past.

Research has found how fans are interested in the integration of match data and analysis, with Oracle’s insights able to help tell more stories about Premier League matches, giving fans a data-rich experience. Match information will be available instantly as they need it, whether they are watching from home or at the ground on their mobile phones.

“We are always looking at new ways to bring the Premier League to life and enhance the analysis of the competition. Oracle is a global brand with a great track record of driving innovation, and we look forward to working together to bring new levels of engagement to fans around the world,” Premier League Chief Executive Richard Masters said.

“Match Insights – Powered by Oracle Cloud” are set to roll out with three different categories that all have their unique values in finding out more about what goes on during a game.

Average Formation – The positions of all players are tracked for when their team is with or without possession. The model can identify differences in how teams organise themselves and ways they structure their line up during attacking and defending phases. Throughout a match, fans will see how teams respond to an opposition’s tactics, giving a glimpse about the strategies utilised in different styles of play by leading coaches.

Live Win Probability – Presents as a statistic that delves deeper into a team’s performance by calculating the chance of a team going on to secure a win or draw – this is done by simulating the remainder of the match 100,000 times to achieve the best possible accuracy in predictions. The model has been built around four years of match data and assesses a range of factors such as if a team is home or away, the current score, penalties awarded, players on the pitch, red cards and time left in the match.

Momentum Tracker – This measures the likelihood of a team that is in possession to score a goal within the next 10 seconds. The results that are uncovered are based on data from thousands of historical games, as well as the last five events in the current possession (how a team is building up play). The model summarises the outcomes of passes, dribbles in possession, tackles and locations on the pitch where those instances take place.

“Combining Oracle’s machine learning expertise with the Premier League’s wealth of football data is a significant merger of technology and sport,” Ariel Kelman said, Oracle executive vice president and chief marketing officer.

“The margins for error in the Premier League are very small, so the data is crucial to discovering the meaningful moments and stories of each match. It’s those stories that unite fans and ignite their passions for the game.”

More Match Insights are expected to be added throughout the 2021/22 Premier League season and beyond, as the upcoming campaign is scheduled to start on August 14, 2021.

You can find out more about Oracle’s Cloud Infrastructure and Applications here.

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Big Blue Marble: Delivering Broadcast-Grade Streaming to Sports Organisations Worldwide

Big Blue Marble live streaming platform InsysGO

Big Blue Marble is rapidly emerging as a leading partner for sports leagues, clubs, and federations looking to deliver high-quality live streaming and fan engagement experiences. Serving global clients such as SL Benfica, the German Football Association (DFB), the Disc Golf Network, and the Ultimate Pool Group, the company provides scalable, secure, and monetisable OTT solutions designed for the modern sports landscape.

At the heart of Big Blue Marble’s offering is its cloud-native platform, InsysGO, which enables sports organisations to stream live events, deliver personalised fan experiences, and access advanced analytics. By combining flexible technology with broadcast-grade reliability, Big Blue Marble empowers rights holders to maintain control over their content and build direct relationships with fans—key factors in today’s competitive sports streaming market.

A Unified Brand with Global Reach

Big Blue Marble came into existence in June 2025 when long-term partners ORS Group and Insys Video Technologies merged under a single brand identity. The name draws inspiration from the iconic “Blue Marble” photograph of Earth taken from space, symbolising global connectivity, innovation, and reach. It reflects the fusion of ORS’s broadcasting heritage and Insys’s OTT expertise, positioning Big Blue Marble as a trusted partner delivering future-ready media solutions to clients worldwide.

The merger was driven by the complementary strengths of the two companies. ORS brings decades of broadcast reliability, infrastructure knowledge, and operational discipline, while Insys contributes nearly twenty years of OTT innovation built on AWS-based cloud technology. Together, they provide a full-spectrum solution that spans traditional satellite broadcasting through to modern digital streaming.

Standing Out in a Saturated Market

In an increasingly crowded sports streaming market, Big Blue Marble distinguishes itself through its commitment to broadcast-grade performance. Its platforms combine scalability, reliability, picture quality, and security, all backed by continuous monitoring to guarantee optimal performance at every stage.

InsysGO, the company’s flagship solution, allows organisations to launch fully branded streaming platforms quickly and at scale. It integrates multi-DRM protection, device-level encryption, and secure content delivery to safeguard valuable sports rights. Beyond security, InsysGO provides live and on-demand video, monetisation tools, analytics, and multi-device access, enabling sports organisations to reach global audiences with confidence.

Success Stories in Sports Streaming

The Disc Golf Network provides a clear example of Big Blue Marble’s impact. Facing reliability issues with a previous OTT provider, the network turned to Big Blue Marble to engineer a custom platform capable of real-time event streaming at scale. The solution stabilised broadcasts, enhanced analytics, introduced flexible subscription options, and improved fan engagement. This case demonstrates how cloud-based architecture can transform live sports streaming, turning technical challenges into new revenue and engagement opportunities.

Other clients, including SL Benfica and the DFB, rely on Big Blue Marble’s solutions to deliver professional, reliable streaming experiences to fans worldwide. By marrying broadcast discipline with modern cloud technologies, the company ensures that every fan experience meets the expectations of today’s high-demand audiences.

Meeting Modern Fan Expectations

Modern sports fans demand seamless, high-quality streams that work across multiple devices. Big Blue Marble addresses this by delivering broadcast-level picture quality, minimal latency, and continuous real-time monitoring. Its platforms ensure uninterrupted viewing even during peak demand, while monetisation options like ad-supported streaming, tiered subscriptions, and pay-per-view allow organisations to maximise revenue while deepening fan relationships.

By controlling their own direct-to-consumer platforms, leagues and clubs reduce reliance on intermediaries, protect content from piracy, and unlock new income streams. Big Blue Marble’s modular architecture supports diverse business models, making it a practical choice for sports organisations seeking both operational control and financial growth.

Looking Ahead: Sport as a Strategic Focus

Sport represents a growing strategic focus for Big Blue Marble. Building on successes with European and global rights holders, the company aims to expand its international footprint and deliver increasingly immersive fan experiences. Direct-to-consumer (D2C) services are a key area of growth, with cloud technologies providing the scalability needed to support major live events.

Ultimately, Big Blue Marble’s ambition is to become the go-to global partner for sports organisations seeking to unify broadcast quality with digital innovation. By combining decades of broadcasting experience with cutting-edge cloud engineering, the company is positioned to redefine how sports content is delivered, monetised, and experienced worldwide.

Inside the Tech Revolution: How Veo Is Powering Campbelltown City SC’s Rise

Campbelltown City SC has taken a major step in football innovation with an expanded partnership with Veo technology, the AI-powered video platform transforming coaching and player development. The collaboration allows the club to analyse matches faster, track player growth, and deliver smarter insights to coaches and players. This aligns with a nationwide trend, as detailed in How Veo Is Transforming Football Coaching in Australia, where clubs are increasingly using video and analytics to gain a competitive edge.

Revolutionising Match Analysis

For Campbelltown’s coaching staff, Veo technology has become indispensable. Automated camera systems and in-depth analytics allow match reviews to be completed in minutes rather than hours, giving coaches detailed insights into player positioning, decision-making, and tactical execution. “The technology streamlines our work, helping us make more informed decisions faster,” a club spokesperson said.

Tracking Long-Term Player Development

Beyond individual matches, Veo enables coaches to monitor player and team growth over the season. Footage comparison, tactical analysis, and performance tracking help create a clear picture of long-term development—something traditional observation often struggles to capture. Match highlights and player clips have also strengthened engagement with the club community, offering parents and players memorable keepsakes from season-end presentations.

New Perspectives and Insights

Veo’s panoramic video provides a view of the game that is impossible to achieve from the sidelines alone. Coaches report improved understanding of spacing, transitions, and decision-making thanks to this technology. “The analytics confirmed what couldn’t always be seen on gameday,” one coach noted.

Preparing for an AI-Driven Future

Campbelltown City SC is already exploring Veo’s latest AI features, including automated match summaries and smart coaching suggestions, to support personalised player development. These tools further streamline feedback, helping the club maintain its position at the forefront of football innovation in Australia.

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