Oxford United present more designs for proposed new stadium

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Oxford United Kidlington stadium plan
Image credit: Oxford United

Oxford United has released revised designs and fresh photos of the proposed stadium that the club intends to call home by 2026.

The third-tier English Football League One team will build a 16,000-seat stadium, as well as a hotel, restaurant, conference centre, health and wellness facility, and community plaza.

The new stadium will be built near Kidlington, with an emphasis on public transportation, a new pedestrian and cycling path, and enhanced connections to existing infrastructure. It will house the club’s men’s and women’s teams, as well as serve as a focus for community outreach and humanitarian activity.

The stadium will be surrounded by new landscaping and community-focused open public green areas, according to the club, which will increase biodiversity by more than 10%.

Oxford United’s Chief Executive Tim Williams spoke on the commitment of the club to ensure the team has a quality new home base.

“With our right to use the Kassam Stadium coming to an end in 2026 and no option to renew the lease we must find a new home,” he stated via press release.

“The club is committed to developing a proposal which is highly sustainable and community focused whilst providing a state-of-the-art destination for all. The further detail we have released today shows how seriously we take these principles, and I am delighted to share the first glimpse of our stadium with the whole of Oxfordshire.”

The club has completed 12 days of exhibitions, where the public saw the proposals and left their feedback.

The club stated; “The stadium has been designed for all, reducing barriers to participation and involvement. The stadium designs feature sensory rooms and a dedicated accessible concourse with elevated views of the field of play, demonstrating the club’s commitment in ensuring everyone is able to comfortably visit Oxford’s new home for football.”

Oxford United moved to Kassam Stadium in 2001 with construction having taken five years due to financial problems. The club had previously played at the Manor Ground since 1925.

For a full gallery of photos, you can view them here.

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Liverpool FC Teams Up with SAS in Multi-Year AI Marketing Deal

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Image credit: Christian Bertrand / Shutterstock.com

Under a new multi-year deal, Liverpool FC has partnered with analytics and software company SAS as its Official AI Marketing Automation Partner, integrating advanced data and AI technology into the club’s marketing and fan engagement activities.

As part of the agreement, Liverpool will deploy SAS Customer Intelligence 360 and SAS Viya, leveraging the platforms to enable marketing automation, campaign orchestration and data-driven decision-making across large consumer environments.

The integration of SAS technology is designed to optimise campaign operations and efficiency, while supporting deeper audience segmentation and more personalised fan engagement.

Moving beyond a typical logo-led sponsorship, the Liverpool–SAS partnership is built around technology adoption, with SAS tools woven into Liverpool’s marketing processes to influence how campaigns are created, evaluated and improved.

Chief Commercial Officer, Ben Latty highlighted the role of SAS technology in enhancing efficiency and insight across the club.

“Our partnership with SAS represents an important step in how we continue to evolve our marketing approach. Integrating their technology will give our team access to powerful tools – including SAS Customer Intelligence 360 platform and SAS Viya – that will help streamline our work and support better decision-making,” he said via press release.

SAS Chief Marketing Officer, Jennifer Chase underscored how the partnership leverages data and AI to elevate the fan experience for one of football’s most passionate global audiences.

“Liverpool FC has one of the most passionate fan bases in the world, and we’re proud to help elevate that experience through the power of data and AI. With SAS technology, the club can turn massive volumes of data into meaningful, real-time insights that allow us to get the right message, to the right fan, at the right time – connecting fans from Anfield to anywhere in the world,” she said via press release.

Alongside commercial operations, the deal includes a STEM-focused education element delivered in collaboration with the LFC Foundation, reflecting a growing trend for technology partnerships to blend enterprise deployment with community impact.

TX Football Forges a Deal with Springvale White Eagles FC

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Supplied by TX Football

Springvale White Eagles FC has confirmed a new apparel partnership ahead of the 2026 season, appointing Tradexco Football (TX) as the club’s official clothing sponsor.

The agreement follows an extensive evaluation process focused on design capability, communication efficiency and service delivery, all key factors in supporting the club’s on and off-field operations. Emphasising collaboration and responsiveness, the collaboration is expected to streamline the kit development process while delivering high-quality apparel aligned with the club’s identity.

Springvale White Eagles FC Secretary, Drazen Ninkovic highlighted Tradexco’s design capability, efficiency and collaborative approach as key drivers behind the agreement.

“Springvale White Eagles FC selected Tradexco (TX) as our clothing sponsor for the 2026 season due to their innovative approach to kit and apparel design and their highly efficient communication process. The absence of intermediaries allowed for direct collaboration, ensuring prompt correspondence and the seamless translation of the club’s ideas into final designs approved for production without delay,” he said via press release.

“The level of customer service provided by the Tradexco team has been exceptional, and we look forward to this partnership developing into a strong, long-term collaboration.”

Supplied by TX Football

Tradexco Founder and CEO, Shah Ali Rajput highlighted the milestone nature of the agreement and the brand’s commitment to delivering value, quality and long-term support at the VPL level.

“We are extremely proud to be working with a VPL club of Springvale White Eagles’ calibre. As our first men’s VPL competition club, this partnership is a significant milestone for us. From day one, our focus has been clear — delivering high-quality teamwear, on time, and at genuine value for the club,” he said via press release.

“This partnership allows us, as a local Victorian brand, to showcase to the VPL league the level of quality, professionalism, and reliability that exists within the local football ecosystem. We will be going above and beyond to deliver the very best on-field and off-field products, supporting Springvale White Eagles at every level and contributing to their continued success.”

This agreement supports Tradexco’s continued commercial expansion, reinforcing its credibility as a high-performance apparel supplier and enhancing its ability to service clubs operating at the highest state-league standards.

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