PFA Extends Prestigious Partnership with Austraffic

Professional Footballers Australia (PFA) has confirmed the continuation of its pivotal partnership with Austraffic, extending into the 2024-25 A-Leagues season.

This marks the fourth consecutive year of collaboration between the players’ union and the traffic data specialists.

Established in 1983 under the name Australasian Traffic Surveys, Austraffic has emerged as a leading authority in transport analysis across Australia and New Zealand.

The organisation has completed countless comprehensive studies focusing on traffic patterns, transport systems, and pedestrian movements throughout all states and territories.

Their team of specialist traffic engineers and IT professionals collaborate closely with customers, providing tailored support in survey design, detailed analysis, and sophisticated data presentation.

The collaboration encompasses two of Australian football’s most prestigious honours: the monthly peer-voted Austraffic A-Leagues Player of the Month and the annual Austraffic PFA Footballer of the Year awards.

October saw Steph Catley, Jackson Irvine, Mary Fowler, and Alex Paulsen recognised as 2024’s major award recipients.

Kathryn Gill PFA Co-Chief Executive has spoken on the excitement of the continued partnership.

“Austraffic has proudly partnered with our Players’ Awards for the past three years, celebrating the outstanding achievements of A-Leagues footballers and Australians playing professionally abroad, both on a monthly and annual basis,” she said via press release.

“As we enter our fourth year together, Austraffic’s continued commitment to recognising player excellence enables us to elevate these player-voted awards.”

Austraffic’s Martin Jordan-Williams, the company’s principal in Queensland, also mirrored the enthusiasm of another year for the partnership.

“We are delighted to continue our wonderful partnership with the PFA and their player awards for a fourth consecutive year, as we embark on yet another exciting A-Leagues season,” he said via press release.

“The PFA’s player awards celebrate the excellence of Australians playing both in the A-Leagues and overseas, which aligns with our values at Austraffic. We can’t wait to see the next crop of players recognised throughout the next 12 months for their endeavours on the field.”

Each monthly winner’s achievement is commemorated with a specially designed Park SSC ball, continuing a second-year partnership emphasising community impact.

Winners commit to donating ten balls to local community programmes and schools, fostering grassroots development.

Last season’s recipients included standout performers Alex Paulsen, Josh Nisbet, Adam Taggart, and Bruno Fornaroli in the men’s competition.

Holly McNamara, Chloe Logarzo, and Michelle Heyman were among the women’s honourees.

The awards, established in 2009 with Tim Cahill as the inaugural men’s winner, have grown to become Australian football’s benchmark for peer recognition.

The women’s category, introduced in 2010 with Servet Uzunlar’s victory, completes what has become the sport’s most comprehensive player-driven awards programme.

This partnership reinforces both organisations’ commitment to recognising excellence in Australian football, with voting for the 2024-25 season’s first monthly award set to commence as the A-Leagues season progresses.

Previous ArticleNext Article

Australian Championship set to revolutionise domestic football

Football Australia has unveiled the “Australian Championship,” a groundbreaking new competition that promises to reshape the nation’s football landscape.

Officially launching in October 2025, the Championship will serve as a vital bridge between state-based competitions and the Isuzu UTE A-League Men’s system, bringing clubs, players, and communities closer together.

This announcement comes on the heels of the October confirmation of the National Second Tier (NST) format, marking a significant milestone in Australian football.

The Australian Championship will provide a national platform for clubs and players to showcase their talent while fostering stronger connections with fans and communities across the country.

Competition Format and Vision

The Australian Championship will feature 16 teams competing in a dynamic format designed to balance competitive integrity and fan engagement. The competition will include:

Group Stage: Four groups of four teams playing home-and-away fixtures.

Elimination Finals: The top two teams from each group advancing to knockout rounds.

Grand Final: The inaugural champion to be crowned in December 2025.

This structure highlights Football Australia’s ambition to create an inclusive, exciting, and commercially sustainable competition that celebrates the depth of Australian football talent.

Football Australia Chief Executive Officer James Johnson spoke on the importance of this announcement for the future of Australian football.

“The Australian Championship is much more than a competition – it’s a national celebration of football; uniting proud historic clubs, emerging talent, and inter-generational community connection. It reflects the core values of Australian football: authenticity, opportunity, and ambition,” Johnson said in the press release.

“This competition will complement the A-League, NPL, and Hahn Australia Cup, providing a connected, meaningful pathway for players and fans alike. Today’s brand launch is a statement of our commitment to grow domestic football in Australia and unlock its full potential.”

Founding Clubs and National Representation

The competition will include eight Foundation Clubs with storied histories, such as APIA Leichhardt FC (NSW), Avondale FC (VIC), Marconi Stallions FC (NSW), Preston Lions FC (VIC), South Melbourne FC (VIC), Sydney Olympic FC (NSW), Sydney United 58 FC (NSW), and Wollongong Wolves FC (NSW), representing some of the strongest footballing traditions in the country.

Joining them will be eight Member Federation clubs drawn from the National Premier Leagues (NPL) across all states and territories.

This model ensures representation from every corner of the national football community, giving grassroots and state-level clubs an opportunity to compete on a larger stage.

Core Pillars of the Australian Championship

The Australian Championship aims to unite Australian football under the following key values:

Authenticity: Honouring historic clubs, iconic venues, and long-standing rivalries.

Discovery: Showcasing emerging talent and rising stars from across the nation.

Connection: Strengthening ties between grassroots, state competitions, and professional pathways.

Pride and Belonging: Celebrating football’s ability to bring players, fans, and communities together.

A New Era for Australian Football

With its launch, the Australian Championship is set to redefine the country’s domestic football ecosystem, creating new opportunities for players, clubs, and fans. Football Australia’s initiative reflects a commitment to building a thriving national competition while staying true to the rich heritage and passion that underpin Australian football.

As October 2025 approaches, anticipation will only grow for what promises to be a transformative moment in the nation’s sporting history.

UEFA and Unilever renew partnership

UEFA has embraced Unilever as an Official Global Partner of the UEFA Women’s EURO 2025, kicking off in Switzerland on July 2 until July 27, 2025.

Unilever’s deal with UEFA builds off of their 2024 partnership and will see a wide array of Unilever’s Foods and Personal Care brands ignite their own integrated advertising campaigns to connect with fans and consumers in and out of the stadium, including household names like Dove, Rexona, Knorr and Hellmann’s.

UEFA marketing director, Guy-Laurent Epstein expressed UEFA’s excitement to work with Unilever again.

“Building on the success of our collaboration last summer, we are delighted to be continuing our partnership with Unilever for UEFA Women’s EURO 2025,” he said in a press release.

The support and interest in women’s football is on a sharp upward trajectory, and with Unilever’s portfolio of Food and Personal Care brands reaching billions of people every day, we look forward to celebrating the power of the game and bringing excitement to fans everywhere.”

General Manager of Unilever Foods Europe, Robbert de Vreede conveyed his enthusiasm for Unilever’s involvement in the upcoming Women’s EURO 2025.

“We are thrilled to partner with the UEFA Women’s EURO 2025, enabling our Foods brands to connect with a large audience who come together enjoying the thrill of a football match with friends whilst sharing delicious foods,” he said in a UEFA press release.

“Just as a great BBQ brings people closer, football unites fans in a shared experience of passion and camaraderie. In this partnership we will create memorable moments that highlight the best of summer – good food, great company, and beautiful games.”

General Manager of Unilever Personal Care Europe, Fulvio Guarneri detailed why the collaboration between UEFA and Unilever was a perfect fit.

“This is an exciting opportunity for some of our biggest brands to tap into a big cultural moment and connect with millions of consumers who will be watching the UEFA Women’s EURO 2025,” he said via press release.

“It’s a great time for women’s football and this partnership fits perfectly with our Personal Care products which are all about feeling clean and confident, and taking part in sports. Together with our retail partners, we look forward to building on the success of last year’s men’s tournament, delivering unmissable campaigns across a variety of channels that celebrate the power of women’s football.”

Unilever joins an exciting list of brands for the UEFA Women’s EURO 2025 tournament, including household names such as adidas, Amazon, AXA, Booking.com, EA, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway.com, Lay’s, Lidl, PlayStation and Visa.

Most Popular Topics

Editor Picks

Send this to a friend