PFA Extends Prestigious Partnership with Austraffic

Professional Footballers Australia (PFA) has confirmed the continuation of its pivotal partnership with Austraffic, extending into the 2024-25 A-Leagues season.

This marks the fourth consecutive year of collaboration between the players’ union and the traffic data specialists.

Established in 1983 under the name Australasian Traffic Surveys, Austraffic has emerged as a leading authority in transport analysis across Australia and New Zealand.

The organisation has completed countless comprehensive studies focusing on traffic patterns, transport systems, and pedestrian movements throughout all states and territories.

Their team of specialist traffic engineers and IT professionals collaborate closely with customers, providing tailored support in survey design, detailed analysis, and sophisticated data presentation.

The collaboration encompasses two of Australian football’s most prestigious honours: the monthly peer-voted Austraffic A-Leagues Player of the Month and the annual Austraffic PFA Footballer of the Year awards.

October saw Steph Catley, Jackson Irvine, Mary Fowler, and Alex Paulsen recognised as 2024’s major award recipients.

Kathryn Gill PFA Co-Chief Executive has spoken on the excitement of the continued partnership.

“Austraffic has proudly partnered with our Players’ Awards for the past three years, celebrating the outstanding achievements of A-Leagues footballers and Australians playing professionally abroad, both on a monthly and annual basis,” she said via press release.

“As we enter our fourth year together, Austraffic’s continued commitment to recognising player excellence enables us to elevate these player-voted awards.”

Austraffic’s Martin Jordan-Williams, the company’s principal in Queensland, also mirrored the enthusiasm of another year for the partnership.

“We are delighted to continue our wonderful partnership with the PFA and their player awards for a fourth consecutive year, as we embark on yet another exciting A-Leagues season,” he said via press release.

“The PFA’s player awards celebrate the excellence of Australians playing both in the A-Leagues and overseas, which aligns with our values at Austraffic. We can’t wait to see the next crop of players recognised throughout the next 12 months for their endeavours on the field.”

Each monthly winner’s achievement is commemorated with a specially designed Park SSC ball, continuing a second-year partnership emphasising community impact.

Winners commit to donating ten balls to local community programmes and schools, fostering grassroots development.

Last season’s recipients included standout performers Alex Paulsen, Josh Nisbet, Adam Taggart, and Bruno Fornaroli in the men’s competition.

Holly McNamara, Chloe Logarzo, and Michelle Heyman were among the women’s honourees.

The awards, established in 2009 with Tim Cahill as the inaugural men’s winner, have grown to become Australian football’s benchmark for peer recognition.

The women’s category, introduced in 2010 with Servet Uzunlar’s victory, completes what has become the sport’s most comprehensive player-driven awards programme.

This partnership reinforces both organisations’ commitment to recognising excellence in Australian football, with voting for the 2024-25 season’s first monthly award set to commence as the A-Leagues season progresses.

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Football Victoria partners with SportsAid for enhanced player safety

Football Victoria (FV) has confirmed a partnership with Sports Aid, which has been named the Official Medical Partner for all FV events.

The collaboration will ensure that participants in these prominent tournaments benefit from top-tier medical support and first aid services.

Established in 2023, Sports Aid has rapidly positioned itself as a leading provider of medical and safety expertise in Australian sport. Based in Melbourne, the organisation has expanded nationwide, offering its services at a variety of events, from grassroots sports to corporate tournaments.

With over 70 partnerships across the country, Sports Aid’s team of accredited professionals—including first aid responders, sports trainers, and event safety specialists—plays a pivotal role in promoting athlete welfare and event safety.

Under the alliance, Sports Aid will deliver medical personnel, including first aid responders and sports trainers, at FV’s major competitions and events throughout Victoria.

Their on-site presence will provide immediate medical assistance for injuries or health concerns, mitigate risks associated with physical activity, and enhance overall safety for players and spectators alike.

FV’s Executive Manager – Commercial, Chris Speldewinde spoke about the role Sports Aid will play in improving Victorian football.

“Their expertise ensures the safety of our participants, which is paramount in delivering outstanding sporting experiences.” he said in a press release.

Sports Aid’s founder, James Theodorakopoulos, also commented on the partnership.

“We are thrilled to be working with Football Victoria. Our primary focus is on safety, and we’re committed to ensuring that every player and participant has a seamless medical experience at FV events,” he said in a press release.

“It’s not just about responding to injuries, but also ensuring the overall well-being of everyone involved.”

Football Victoria adds Sports Aid on top of recent PILA, VETO Sports and Novotel Preston who all play a specific role in ensuring players involved with FV get the best out of their game.

FV have been focusing heavily on developing local football with facility upgrades, equipment partnerships as well as launching their GO Family football program aimed at improving fitness and building stronger family connections.

This specific partnership with Sports Aid is another that will play a positive role in the sport across the state.

FIFA, Qatar and world organisations launch Legacy Fund

FIFA has invested $76.7 million into the World Cup 2022 Legacy Fund, in collaboration with Qatar, the World Health Organisation (WHO), the World Trade Organisation (WTO) and the United Nations Refugee Agency (UNHCR).

Previously announced in November 2022, the fund will aid a number of social programs across the world.

To launch the Legacy Fund, the initiative was presented and signed on an online meeting.

Attendees included FIFA President Gianni Infantino, WHO Director-General Dr Tedros Adhanom Ghebreyesus, WTO Director-General Dr Ngozi Okonjo-Iweala, UN High Commissioner for Refugees Filippo Grandi, and the Supreme Committee for Delivery & Legacy (SC) Secretary General H.E. Hassan Al Thawadi.

The FIFA World Cup Legacy Fund will be deployed across the following streams:

Public Health/Occupational Health and Safety: The Legacy Fund will contribute to programs which aim to improve working conditions, and health and wellbeing. In particular, FIFA will support WHO’s Beat the Heat initiative, to protect people from the hazards caused by extreme heat and the advance of climate change.

Education: In conjuncture with the WTO and International Trade Centre, FIFA will bolster the Women Exporters in the Digital Economy Fund, a program which seeks to empower female entrepreneurs. 

Refugees: In partnership with the UNHCR, FIFA will assist schemes which aim to strengthen vulnerable peoples’ self-sufficiency and access to basic amenities.

Football development: FIFA will place greater emphasis on finding young talents across remote, marginalised and developing countries through the Aspire Academy and the FIFA Talent Development Scheme, headed by Arsène Wenger. 

FIFA President Gianni Infantino expressed his pride for the Legacy Fund.

“The FIFA World Cup Qatar 2022 Legacy Fund is a landmark project that builds on the unprecedented impact of the tournament from a sustainability point of view,” he said via press release.

“FIFA is taking the concept of a legacy fund to the next level in terms of reach and impact by tackling key priorities such as refugees, occupational health, education, and football development. I would like to thank the UN Refugee Agency, the World Health Organization and the World Trade Organization for their commitment to, and cooperation on, this historic initiative.”

WHO Director-General, Dr Tedros Adhanom Ghebreyesus, described the importance of the partnership.

“The worlds of sport and health must collaborate to create safe, clean and healthy environments for all people engaged in the preparation, delivery and legacy of mega sport events, including workers, athletes, spectators, and communities,” he said in a press release.

To learn more about the Legacy Fund, FIFA has launched a website.

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