English Premier League seals broadcasting deal with Thai Telco

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Jasmine International has secured the rights to broadcast the English Premier League for at least three years for $360 million, starting with the 2025-26 season. Jasmine is replacing TrueVisions as the Premier League’s broadcasting partner in Thailand, Cambodia, and Laos. 

The broadcasting rights for Jasmine include live game coverages, replays, and highlights for the 600,000 customers who subscribe to the Jas service. The previous Premier League and TrueVisions deal was valued at $202 million.

Jasmine considerably outbids TrueVisions, with an additional option for the Premier League to decide if they extend for an extra three years with Jasmine International. The deal soars to $866 million for a six-year broadcasting deal.  

Since the broadcasting rights acquisition confirmation, Jasmine’s shares have increased by 8.4%. The target is to increase the 600,000 customers to 3 million customers out of a total population of 96 million during the first year of the Premier League coverage.

The commercial significance highlights the growth and rise of the Premier League within the Southeast Asia region. There is a growing competitive market for Asian broadcasters to get a hold of quality football leagues to broadcast.

Streaming platforms continue to splash the cash to broadcast sports. Football has again secured another significant financial boost with the MLS on Apple TV and the Premier League expanding to three Southeast Asian countries.

If football continues on this trajectory, there are still many countries with streaming platforms ready to follow suit as Jasmine did if they manage to succeed in their target aims of the Premier League broadcasting deal. 

The three-year deal with a further three-year extension in the Premier League’s favour allows them to be flexible in reaching a new agreement with a rival of Jasmine if the broadcasting deal achieves mass customer growth. If Jasmine’s ambitious move does not achieve the expected target, the Premier League will be secure.

It holds all the power in this deal but will still receive significant financial gain if Jasmine’s competitors are not interested in broadcasting the Premier League after three years. 

Many streaming platforms and broadcasters in the Southeast Asian region will watch this deal’s significance, and if Jasmine International is successful, fierce competition will be on the horizon. 

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More than 220 coaches attend Football South Australia’s second NOVA Youth Club Championship workshop

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Football South Australia drew more than 220 coaches to its second NOVA Youth Club Championship Coaches Workshop in late May, underlining the scale of engagement clubs are generating through the state’s restructured youth competition framework.

The online session was facilitated by Football SA Technical Director Michael Cooper, who also serves as Junior Matildas Head Coach. Cooper shared observations from the AFC U17 Women’s Asian Cup and Australia’s qualification for the FIFA U17 Women’s World Cup, giving club-level coaches a window into the demands and standards of elite international football.

The presenter line-up extended that international lens further. Lachlan Tosh and Cristiano Dos Santos spoke to their experiences in national tournament environments, while legendary Australian coach Tom Sermanni addressed the fundamentals of youth coaching. Colin Sanctuary from the University of Newcastle examined coaching language and its direct influence on player learning.

Themes running across the session included the primacy of long-term player development over short-term results, with presenters consistently emphasising technique, ball mastery, individual improvement, and decision-making under pressure. Coaches were encouraged to expose players to varied styles of play, facilitate practice outside organised training, and help young players retain possession longer in match conditions.

Post-session feedback pointed to strong practical value, with coaches singling out clear communication, relationship-building, and age-appropriate feedback as key takeaways.

The workshop series sits within the broader transition from the Youth Premier League to the Club Championship model, which ties coaching participation to championship points for clubs and CPD credits toward individual coaching diplomas. Six workshops are scheduled across the season, with four still to come.

Premier League backs grassroots football in Singapore

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The NEXTGEN coach programme saw past legends and current coaches unite to deliver an activity intent on supporting grassroots football through high quality and inclusive coaching.

 

Creating new leaders

To reach the top in elite football requires tactical education, personal guidance and consistent support throughout the development journey.

Coaches therefore take on a great deal of responsibility for players seeking a top-flight dream.

Yet even for those who never make it to the top, there is always one coach who stands out. Not necessarily for the silverware achieved or results on the pitch, but for the way they helped build a person off the pitch to play better on it.

The Premier League’s NEXTGEN Coach programme in Singapore aims to equip coaches with the skills and knowledge to do exactly that: creating welcoming environments which nurture confidence and a love for the game.

“This will hugely benefit local coaches, providing them with expert training and skills that will cascade into the communities they coach in,” said Premier League Director of Community, Nick Perchard, via media release.

“After opening the League’s first international office in Singapore more than seven years ago, we are now building on our commitment to the country with a structured coach development programme.”

 

What does the programme include?

The programme initially saw Premier League coaches deliver training sessions to coaches from StarHub – the League’s broadcast partner in Singapore who engage with local community football.

Furthermore, the training was consolidated through stakeholder engagement events and talks from 150 students at the Institute of Technical Education about their careers in the game.

In total, the programme saw 30 coaches take part – all from diverse backgrounds selected by the Football Association of Singapore (FAS) to maximise community reach and positively impact as many young individuals as possible.

“Youth development is a key priority for FAS, and it starts at the grassroots level,” explained FAS General Secretary, Badri Ghent via media release.

“Coaches play a central role in shaping not just how young players learn the game, but how they experience it, building confidence, character and a lifelong connection to football.”

Through high quality programmes like NEXTGEN, grassroots football can grow to ensure future coaches and players are confident in themselves and their future roles in the game.

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