Progress underway in Geelong’s push for a regional football hub

Regional Football Hub in Geelong: A New Era

Football Victoria has welcomed recent engagement with Deputy Prime Minister the Hon Richard Marles MP, as well as ongoing discussions with State Member for Lara Ella George MP, City of Greater Geelong Councillor Eddy Kontelj, and other key regional stakeholders, as part of a growing movement to establish a dedicated Regional Football Hub in Geelong.

Recent advocacy has underscored Geelong’s rapid population growth and rising football participation rates. Current data reveals a clear infrastructure gap, with no high‑quality, multi‑pitch venue capable of hosting major events and programs, unlike other key regional centres.

State Member for Lara, Ella George MP, voiced her strong backing for the proposed hub, stating:

“We’ve seen massive growth in football across Geelong in recent years – particularly as the Matildas continue to inspire the next generation of women and girls!”
She added,
“One opportunity is a future Regional Football Facility in Geelong – a world class sporting facility that could support more statewide community competitions and deliver elite football events to Geelong. And I’d love to see this in Geelong’s North!”

Football Geelong Chair Mike McKinstry and Deputy Chair Rob Palmaricciotti continue to rally support from the local football community, drawing the attention of Cr Eddy Kontelj, who remarked on the “support, enthusiasm and commitment to deliver such an important piece of infrastructure in the north of Geelong [as] extremely encouraging.”

Beyond the Regional Hub, Football Victoria’s advocacy extends to ensuring long-term, sustainable local infrastructure that meets growing demand, from grassroots programs and community football to talent development pathways.

Planning continues in partnership with the City of Greater Geelong, including early-stage master planning and consultation for key sites in Geelong’s south such as the new Coastside Drive Recreation Reserve and future upgrades at Sovereign Drive Reserve. These projects add to the upcoming delivery of works at Drysdale Sports Precinct and the new Devlin’s Road Reserve, developments partly funded following the recent federal election.

As these new sites come online, Council’s ongoing support will be critical in addressing demand across Geelong’s high-growth corridors and creating opportunities for the next generation of footballers.

“We’re excited to be working with all levels of government and local leaders who recognise the role football plays in bringing communities together,” said Football Victoria’s Head of Government Relations & Strategy, Lachlan Cole. “Our shared vision alongside the City of Greater Geelong is about more than just pitches – it’s about delivering inclusive, accessible, and future-focused facilities for people to referee, coach, play, and connect.”

With continued collaboration and united advocacy, Geelong is positioning itself to meet the needs of its thriving football community, now and into the future.

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Adelaide United renews StudyAdelaide partnership for Asian campaign

Adelaide United has brought back a familiar commercial partner for its return to continental competition, with StudyAdelaide signing on as front-of-shirt sponsor for the club’s 2026/27 AFC Champions League Two campaign.

The partnership reconnects two South Australian organisations after StudyAdelaide previously featured on Adelaide United’s shirt during their 2010 AFC Champions League campaign.

Adelaide commenced their six-match group-stage campaign on Thursday at Hindmarsh, defeating Hong Kong’s Tai Po 3-0.

For StudyAdelaide, the value of the partnership extends beyond traditional football sponsorship. The organisation, a partnership between the South Australian Government and more than 50 education institutions, is using Adelaide United’s Asian competition to promote South Australia as an international study destination.

The club’s continental schedule provides exposure in several key Asian markets, with Adelaide travelling to face BG Pathum United in Thailand and Lion City Sailors in Singapore during the group stage.

StudyAdelaide chief executive Jane Johnston said the partnership would provide a great opportunity to connect with young people across Asia.

“Having StudyAdelaide featured throughout this international competition is a unique platform to connect with young people across Asia and highlight the many reasons South Australia is their best option to study, live and build a career,” Johnston said.

The deal illustrates how football’s international competitions can provide commercial value beyond traditional brand exposure, particularly for organisations looking to promote to a specific or new region.

The Reds’ ACL Two campaign continues against BG Pathum United in Thailand on October 15.

Arncliffe Aurora’s Riverine Park investment creates a platform for growth

Arncliffe Aurora Football Club has started a new chapter with the launch of Riverine Park, creating a larger platform for football, community engagement and long-term growth in Sydney’s St George region. More than 2,500 people attended the community opening on 8 August, marking the club’s first matches at its new home and showcasing a significant upgrade in its operating capacity.

Riverine Park provides two full-size natural turf football fields, modern player and community amenities, and a new clubhouse. The additional capacity responds to strong growth in Arncliffe Aurora’s football programs, particularly at junior level. The club has also highlighted a $2.5 million investment in facility upgrades. Together with its existing Arncliffe Park base, Riverine Park gives Aurora two homes and a stronger physical platform for its football operations.

More capacity allows the club to accommodate more teams, players and programs, while updated facilities can support stronger member retention and recruitment. They create more opportunities for coaching, development programs, events and community activities. The new site can also strengthen the club’s commercial proposition; a modern facility gives sponsors greater visibility and provides more opportunities to activate partnerships around football and community events. It can also help the club build relationships with schools, community organisations and football bodies. That matters as grassroots clubs increasingly operate as community hubs rather than simply sporting organisations.

Riverine Park also creates opportunities for the wider football ecosystem. Football St George has identified the facility as a platform to grow participation and provide opportunities for players of different ages, abilities and backgrounds. Bayside Council’s project includes upgraded change rooms, toilets, canteen facilities, lighting, seating and solar panels, adding further functionality to the precinct.

For Arncliffe Aurora, the investment is therefore about more than adding fields. It creates infrastructure that can support participation, player development, community programs and commercial activity over the long term. The challenge now shifts from construction to utilisation. The club must maximise the new capacity, maintain the assets and convert greater participation into a sustainable operating model to benefit the community long-term.

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