Qatar Sports Investments acquire stake in Braga

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QSI & Braga
Image credit: BeIN Sports

The owners of Paris Saint-Germain, Qatar Sports Investment (QSI), have secured a minority stake in Portuguese club Braga.

QSI is led by Chairman Nasser Al-Khelaifi, who has turned PSG into a European powerhouse ever since taking ownership in 2011 – during this time the Parisian based club have won 29 trophies.

The deal is set to be finalised within a couple of months from the Doha-based closed shareholding organisation, purchasing 21.67 per cent of the share capital in Braga.

Based in the far north of Portugal, Braga and its fans have been unfortunate to not have seen their club enjoy success, 2009-2010 was their best ever finish in the top division, Liga Portugal, when finishing second behind Benfica.

Braga have been consistent competitors in the European competitions, who have played in the group stage of the Europa League in seven of the past eight seasons and in 2011 the club made their best ever run in the Europa League, only to have their hearts broken by their local rivals of Porto in the final.

“Portugal is a country founded on football – with some of the most passionate fans and one of the best talent systems in the world,” QSI Chairman and PSG president, Nasser Al-Khelaifi, said via press release.

“SC Braga is an exemplary Portuguese institution – with a proud history, enormous ambition and a reputation for excellence on and off the pitch.”

Braga president Antonio Salvador, added via press release:

“The extraordinary experience of Qatar Sports Investments – with its global expertise, acumen and a track record of amazing results across sport and business will bring enormous value and help us deliver on our ambitious plans.”

Currently, Braga are equal second with Porto in the league standings, six points behind Benfica after 10 matches in the campaign, and are also fighting it out for a place in the knockout stages of the Europa League with two games to spare.

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Oz Shipping Containers expands Newcastle Jets partnership with front-of-shirt move

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Image Credit: Newcastle Jets

Newcastle Jets have upgraded their relationship with Oz Shipping Containers, with the Newcastle-based business becoming Principal Partner of the A-League Men’s team for the 2026/27 season.

The agreement represents a significant increase in the company’s involvement with the club, moving from a sleeve sponsorship last season to the front of the Jets’ men’s playing shirts.

Oz Shipping Containers will feature on the club’s home, away and goalkeeper kits throughout the campaign, giving the business a substantially larger presence across matchday, broadcast and club content.

The partnership also provides another example of the Jets developing commercial relationships with locally based businesses and increasing their investment over time.

Oz Shipping Containers specialises in the supply and modification of shipping containers, serving customers across residential, commercial and industrial markets.

Newcastle Jets Executive Chairman Maurice Bisetto said the club was excited to build on the existing partnership.

“It is great to continue our close association with a successful local business operating on a global stage,” Bisetto said.

The expanded partnership comes as the Jets prepare for a season that will include both A-League Men’s football and AFC Champions League Elite competition, increasing the club’s exposure across domestic and Asian markets.

For Oz Shipping Containers, the front-of-shirt position provides a much broader platform than its previous sleeve placement, putting the brand at the centre of the Jets’ visual identity throughout the season.

With the Jets entering a new campaign as defending Australia Cup champions and competing in Asia, Oz Shipping Containers will now have a significantly larger platform through which to build its association with the club.

Melbourne Victory and BYD drive innovation through new major partnership

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Image Credits: Shutterstock

Melbourne Victory has officially welcomed BYD as a Major Partner and the Club’s exclusive Motor Vehicle Supplier for the next 12 months. At a partner launch bringing together the two organisations, the focus is on building around innovation, growth and a drive for success. The partnership will place BYD at the centre of Melbourne Victory’s fan experience. The brand will feature on the front of both the A-League men’s and women’s home and away jerseys. This gives BYD a strong presence across matchdays, broadcasts and digital content throughout the season.

The partnership extends well beyond the playing kit. BYD will be integrated across Melbourne Victory’s media, Academy and community assets. The two organisations will also collaborate through Member and pathways programs. This creates opportunities for BYD to connect with Victory supporters across multiple touchpoints.

For BYD, the partnership provides a direct connection with Melbourne Victory’s growing supporter and member base. The automotive brand has built a rapidly expanding presence in Australia and New Zealand. Its partnership with Victory provides another platform to build awareness and engage with Australian consumers. BYD Australia Chief Operating Officer Stephen Collins said the alignment between the two organisations was a key factor behind the deal.

“At BYD we’re enormously excited to welcome the Melbourne Victory into the BYD family as an exclusive automotive partner,” Collins said.

“What really appeals to us was the culture of innovation and the hunger for success.”

That alignment is reflected in the way the partnership will operate. BYD will not simply appear on Melbourne Victory assets. The brand will be connected to the Club’s members, fans, business network, pathways and community programs. Melbourne Victory Managing Director Caroline Carnegie said the partnership reflects a shared ambition for continued growth. She also highlighted the organisations’ common focus on leading, connecting and inspiring their communities. Together, Melbourne Victory and BYD will bring the partnership to life across matchdays, media, community initiatives and supporter experiences throughout the 2026-27 season.

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