SharkNinja named partner of new women’s Ninja A League

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Image credit: IOIO IMAGES / Shutterstock.com

SharkNinja has been confirmed as the new multi-season naming rights partner for the Women’s A league, which will be called the Ninja A-league.

SharkNinja is a tech and design company that works on a global scale, they have produced famous household products including the Ninja blenders and Shark cordless vacuum ranges.

It will also, in conjunction with the Ninja A-league, become a major new partner of the Isuzu UTE A-League.

The A-league commissioner Nick Garcia has welcomed the added investment the partnership will have.

“SharkNinja joins the A-Leagues with aligned ambitions; to grow women’s football in Australia and New Zealand, increase the opportunities and pathways for players, and help make the game more visible and accessible for our fans. We can’t wait to see where we take the Ninja A-League Women,” Nick explained in an A-league media release.

One of the future initiatives the partnership has confirmed is a new junior pass for under 16s that will give free entry for the first few rounds of the Ninja A-league to increase stadium-going fans and the family-friendly environment of the games.

This strategy has worked in the A-league before and with the huge numbers of young girls going to the 2023 FIFA Women’s World Cup and the Women’s A-league. This could be a necessary boost to increase the passionate youthful support that’s been crucial to the growth of Australian female football.

Furthermore, the agreement outlines media developments that will inject interest in the league including the continuation of the Dub Zone newspaper that details the weekly action of the league and in collaboration with the APL and Network Ten plan to increase the number of free-to-air games on 10 Bold for the 2024-25 season.

The number of games will increase from one to ten in a move to hopefully increase the Ninja A-league’s viewership online.

Judy Darling, the VP Commercial of SharkNinja advocates for the company’s excitement at the new partnership.

“Our mission is to positively impact people’s lives every day in every home around the world. This is exactly what our incredible Australian and Kiwi female footballers do – having become such powerful role models for the young and old alike,” Judy explained in an A-league statement.

The A-league’s need for investment means this is a welcomed announcement and could produce more cash flow for the A-league to continue developing Australian football both at the top level and down through the youth leagues.

Only time will tell if this partnership can deliver on its promises, for stakeholders and fans, however, this can be viewed as a step in the right direction.

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Queensland Government grants boosts growth and affordability

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Image credit: PxHere website

Queensland’s sporting community will benefit from comprehensive state government grants, which will help kids join local clubs, support elite athletes, and upgrade facilities.

For children

  • Access up to $200 in FairPlay vouchers per eligible child to assist with sport and recreation club membership costs.
  • Support of up to $800 is available through Emerging Athlete Pathways for athletes and officials under 18 attending state, national and international competitions.

For clubs and organisations

  • Become a registered organisation to accept FairPlay vouchers, allowing eligible children to use up to $200 towards membership, registration or participation fees.
  • Register your organisation’s competitions at state, national and international levels through Emerging Athlete Pathways to enable athlete and official funding eligibility.
  • Apply for the Minor Infrastructure and Inclusive Facilities Fund to create accessible, safe and inclusive community sport and recreation spaces.
  • Not-for-profit sport and recreation organisations can access Active Clubs funding to support volunteers and deliver flexible, safe physical activities to boost participation.

Disaster recovery

  • Eligible not-for-profit sport and recreation organisations affected by significant weather events can apply for up to $5,000 through the Sport and Recreation Disaster Recovery Program to restart operations.

Other Sports and Recreation funding sources

  • Explore funding opportunities for not-for-profit organisations through your local council.
  • Contact your state sport and recreation organisation for information about activity-specific funding options.
  • Access various funding programs for individuals and sporting organisations through Sport Australia.

Sporting clubs have always been vocal about the importance that government backing has in the upkeep of the sporting industry.

Though it will take time to see the full effect of these grants, this comprehensive list of grants shows that Queensland’s government is dedicated to supporting its sporting industry.

It’s a positive sign and hopefully, it will help increase the sporting output and relieve the financial stress for the people of Queensland. A strong sporting Queensland is a benefit for sport in the country as a whole.

Learn more here.

Major grant boost for women’s football in NSW

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NSW Government - Level the Playing Fund
Image credit: Football NSW

In a major win for women’s football growth in NSW, a $654,000 grant from the Federal Government has been awarded to support the ‘Play Our Way’ initiative for women and girls.

Football NSW’s ‘Empower Her’ project, focused on leadership, education, and inclusion for women in football, was among 120 grants awarded as part of the Federal Government’s $55 million scheme.

The grant will focus on three key areas—leadership, education, and inclusion—to attract, retain, and develop women in football. It will also support intersectional communities through initiatives like the NAIDOC Cup for First Nations youth and community sustainability efforts for priority groups via Football4All and the State Parafootball team.

Football NSW CEO, John Tsatsimas, mentioned the crucial role that the funding will have for Football NSW.

“The generous funding from the Federal Government will play a pivotal role in supporting Football NSW’s mission to expand and elevate female participation in football across the state, ensuring that more women and girls can thrive in the sport at every level,” he said via press release.

“Female football continues to soar following the incredible success of last year’s FIFA Women’s World Cup Australia & New Zealand 2023™.

“Over the past 12 months, female participation has surged by an impressive 23%, reflecting the growing enthusiasm and opportunities for women and girls in the sport.

“We are incredibly grateful to the Federal Government for their invaluable support. This funding will help us grow and create more opportunities for women and girls to participate in all facets of football across NSW.”

Sport Minister, Anika Wells, added her comments about the Play Our Way initiative.

“Play Our way is the single biggest package for women’s sport participation and facilities ever and these 120 projects will create greater opportunities for women and girls to enjoy being physically active,” she said via press release.

“The huge response to this grant opportunity, and the range of great project ideas, show that Australian communities want to be more supportive of women and girls.”

The grants are part of the participation stream, the first funding confirmed under the Albanese Government’s $200 million Play Our Way program.

A second phase of the Play Our Way program, focused on facility grants, will be confirmed soon.

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