SL Benfica and FC Tokyo establish strategic partnership

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Image credit: SL Benfica website

SL Benfica and FC Tokyo confirmed a strategic technical partnership aimed at advancing youth football development in Japan.

United by a commitment to training excellence, the partnership seeks to cultivate the next generation of football talent through the exchange of best practices, expertise, and resources between the two clubs.

The collaboration introduces a robust technical exchange program, leveraging the expertise of Benfica’s prestigious academy, the Benfica Campus, to support FC Tokyo in solidifying its role as a leading development club in Japan.

Renowned for its player-focused approach and talent development, Benfica’s academy serves as the foundation for this alliance, which seeks to expand opportunities for discovering and nurturing talent in Japan while fostering exchanges for young FC Tokyo players between Japan and Portugal.

SL Benfica’s Global Expansion Coordinator, Miguel Reis highlighted the shared values and objectives that unite the two clubs.

“FC Tokyo is a historic club, with ambition, vision and excellent organisation at the youth development level, despite our geographical distance, I think both clubs have a lot in common, as we both consider youth development to be a priority,” he said via press release.

CEO of FC Tokyo, Shigeya Kawagishi shared his excitement about the new partnership and the opportunities it presents.

“By partnering with SL Benfica, a strong team in Europe with an excellent reputation for player development and scouting, we will be able to collaborate in the strengthening department and exchange personnel at the academy,” he said via press release.

“All J-League clubs are investing in their academies. In this context, we believe that this partnership will provide quality career options for our academy players. This will be of great benefit to our current players and will also contribute to the clubs’ future scouting and recruiting activities for their academies.

“Through the exchange of knowledge and collaboration between the two clubs in player development, FC Tokyo hopes to develop not only the academy but also the club as a whole.”

Since its inception in September 2007, Benfica Campus has produced some of the most prominent talents in European football including Ruben Dias, Jan Oblak and so many more.

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Football NSW 2025 Registrations Surge as Season Approaches

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Football NSW community registrations have rocketed beyond the 200,000 marks, keeping pace to eclipse the record numbers set in 2024, as the code’s popularity continues to boom across the state.

Australia’s most populous state has been breaking records the last couple years with rising participation numbers. This year continues to solidify that trend.

Junior participation is leading the charge with more than 115,000 children aged 5-12 already signed up with local clubs as the winter football season draws near.

This sustained growth follows an exceptional 2024 season that witnessed a 9% increase in overall player registrations, with female participation skyrocketing by an impressive 17%.

Football NSW CEO John Tsatsimas was particularly proud with the increased junior and female representation.

“It’s pleasing to see the healthy number of juniors registering for the upcoming community football season,” Tsatsimas commented via official Football NSW Press release.

“It’s equally great to once again see female participation at the forefront of our growth.

“Our club volunteers and Associations have done a tremendous job in overseeing registrations within their local communities and we’re looking forward to seeing the new season get underway in April.”

Not just grassroots football in NSW, but nationwide, football participation has seen huge growth in youth and female participation.

A strong NSW football environment at the forefront of this surge is key to maintaining and cultivating participation.

Though with every increase in participating numbers, the community-based clubs bear the brunt of more demand.

Now more than ever, associations and clubs need sufficient support from the state Football federation if they want to continue these exciting results.

Though time will tell how much of an increase in players there will be, the report is promising.

How to maintain the players and bring more into the footballing community in the coming years will be the next big questions for all levels of football in the state and in the country.

Liverpool FC and Adidas Reignite Partnership

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Image Credit: Liverpool FC website

Liverpool FC and Adidas have announced a new multi-year partnership, agreeing to the return as the club’s official kit supplier from August 1, 2025.

This renewed collaboration with Adidas will see the iconic brand supply match kits, training gear, and culture wear for the club’s men’s, women’s, and academy teams, as well as LFC Foundation staff.

This alliance marks the revival of a storied relationship, with Adidas having previously provided kits during some of the Reds’ most successful eras.

Liverpool CEO Billy Hogan commented on the importance of this partnership and what it means for the club.

“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time,” he said via press release.

“Adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.”

The initial collaboration from 1985 to 1996 saw Liverpool secure multiple domestic league titles and FA Cup victories, while the subsequent partnership from 2006 to 2012 delivered further silverware, cementing adidas as a fan-favourite kit provider.

Adidas CEO Bjørn Gulden expressed his excitement for the returning collaboration.

“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base,” he said via press release.

“The jerseys worn during previous partnerships are some of the greatest ever created.”

With the three stripes returning to Anfield, excitement is building ahead of the unveiling of Liverpool’s new home and away kits.

The designs will be officially revealed through Liverpool FC and adidas channels, with fans able to purchase the fresh range from the start of August.

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