SmartCart SVX the mobile touchscreen making analysis easier 

Liam Watson

Built with versatility in mind, SmartCart SVX is the world’s first extreme brightness touchscreen system suitable for outdoor sports presentation. 

Whether it be for television broadcast or coaching, this mobile solution is the best of both worlds. SmartCart SVX allows organisations to ‘get inside the game’. 

The touchscreen system, which is capable of being transported via four wheels, has been designed for live production and used in conjuction with TV sports broadcasters around the world.  

The uniqueness of this system means that rather being restricted to an indoor studio, broadcasters are now able to present in different ways via an outdoor setting. A built-in power supply and server means there’s very little hassle when setting up at location. 

SmartCart SVX has gone through rigorous testing to ensure it can stand up to extreme conditions that it may encounter, while also having the robust design that allows it to run smoothly – including adequate lighting even in bright sunshine. 

The brightness is as high as the latest stadium screens in full daylight, so there’s no trouble in making out what is being viewed. The bold and striking screen adds something extra to sports coverage, as presentation and analysis can be done live at the ground and even on the pitch, eliminating the need to cross to a studio or use a green screen background to get that match day feel. 

Most notably, SmartCart SUX was utilised throughout Euro 2016 in France, with the touchscreen technology helping to preview who would reach the final, while a comprehensive analysis of Germany’s Mats Hummels’ performance showed how he quelled the influence of Poland’s attacking duo of Robert Lewandowski and Arkadiusz Milik. Vision can be stopped so that the touchscreen can circle, highlight or even change what’s shown on screen. 

Presenters can also do interviews with players or coaches with SmartCart SVX backing them, opening the door for immediate post-match thoughts with a particular match highlight or moment analysed on the spot. This would do wonders for broadcast, giving viewers a greater insight into what goes on during a match. 

SmartCart SVX technology is tailor made not just for broadcast, but for club coaches seeking a reliable resource to communicate directly with their players. As is the case in broadcast, a coach can use the touchscreen to his or her advantage to bring up pieces of play that worked well or need improving – for instance a starting formation, attacking forays or defensive shape. The touchscreen feature allows coaches to move players around or change things on a still image to work out exactly what they are after from their team.

With the anytime, anywhere ability of SmartCart SVX, coaches can show recorded footage of gameplay that they are ideally looking for and then allow the players to immediately replicate it, with the quick turnaround between watching and putting it to action a very helpful tool during practice.

SmartCart SVX is a cost-effective alternative that requires very little equipment, but delivers coverage that gets everyone closer to the action and at the same time brings compelling content with an easy-to-use interface. It has already been trusted by major competitions UEFA Champions League, English Premier League and the aforementioned UEFA Euro 2016, while other sporting codes include the PGA Tour & European Tour (golf), European Rugby Champions Cup, Investec Ashes Series 2013 (cricket), National Football League (NFL) and the Wimbledon Championships (tennis). 

Operating throughout the United Kingdom, Europe and United States, sports broadcasters and clubs are fully supported in any analysis or coaching ventures they want to achieve.

To see more of SmartCart in action, including short videos of sports presenters using the touchscreen, you can find it here.

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How Musco Lighting is Transforming the Game

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Image Credit: Musco Lighting

Lighting quality, uniformity, and control are three of the most important elements a football venue must master. Done well, they elevate the standard of play, enhance the fan experience, and ensure world-class broadcasts. 

Modern football demands more than just traditional floodlights. From community fields to elite stadiums, facilities need solutions that combine performance, efficiency, and reliability.

Musco Lighting believes their systems, which are engineered LED technologies, modular mini-pitch packages, and advanced control platforms are the key to achieving these goals.

Musco’s “Projects Made Simple” approach offers complete, tailored lighting solutions designed for every level of the game. Central to this is Total Light Control for LED, a system that provides precise light distribution while reducing glare and minimising environmental spill.

Complementing Total Light Control for LED is Musco’s Mini-Pitch System, developed in the U.S. Soccer Foundation. These compact, all-in-one facilities combine fencing, goals, benches, storage, and integrated lighting, transforming underused spaces into safe, vibrant football environments.

Features of Musco’s lighting include; uniform illumination across the pitch, therefore eliminating dark zones; advanced glare reduction, which ensures comfort for players, spectators and surrounding areas of the pitch; and smart monitoring, which allows operators to remotely control and schedule the lighting. The lighting company also uses sustainable practices with the ability to have energy savings of up to 60%. 

Musco’s systems have already been used by some of the biggest names in football.

At Emirates Stadium, home of Arsenal FC, the installation of Musco’s SportsCluster Green LED system has been transformative according to Arsenal’s Stadium and Facilities Director, John Beattie.

“It is important for both players and fans alike that we have top-quality lighting for the club’s evening fixtures and Musco’s new floodlights provide just that.” he said. 

AFC Bournemouth faced the challenge of upgrading their facilities following promotion to the Premier League in 2015 but Club General Manager Liz Finney said the company’s product was crucial.

“We needed to install a new pitch lighting system to meet the requirements of both the club and the Premier League in a fairly short space of time. Musco delivered on all counts.” Finney said. 

Elsewhere, Tottenham Hotspur Stadium and Audi Field in Washington D.C. have reported improved player visibility, enhanced broadcast quality, and major energy savings following their adoption of Musco’s technology.

Australia’s football landscape presents unique challenges. Facilities often serve multiple sports, grassroots participation is rapidly expanding, and professional leagues increasingly demand higher broadcast standards.

Musco’s systems offer important benefits to help with this development, these include mini-pitch installations, which could expand access to safe well lit spaces in urban areas, which would help to support grassroots growth.

Another benefit could be that elite stadiums could meet higher broadcast standards to match international scale games. Finally, using Musco would create energy savings and have a reduced environmental aspect.

Musco’s football lighting solutions are much more than a technical upgrade, they also represent a shift in how football is played, viewed, and experienced. By pairing innovation with reliability, they support the game from grassroots fields to international arenas.

As Australia looks to strengthen its football infrastructure, Musco’s proven effective technology could help bridge the gap between community play and world-class competition.

Overall, the use of Musco Lighting systems could greatly improve football in Australia, whether you are playing or watching the game.

GIS Industry Masterclass Highlights Pathways for Women’s Sport

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Image Credit: Soccerscene

This month, the Global Institute of Sport (GIS) held an industry masterclass with guest speakers discussing the future of development in women’s sport.

The masterclass panel had two key speakers:

  • Chantella Perera, General Manager of Sport at KOJO.
  • Yael Reed, a sports marketing consultant who has worked with Newcastle Jets, Football Australia and Netball NSW.

These two industry experts, representing different areas of the women’s sporting world, delved into answering the event’s important goal of growth and sponsorship in women’s sport.

The role that media and commercial partners have in elevating women’s sport was a key point. Discussion was centred around the importance of encouraging broadcasters to invest in women’s sport directly and not just through male sport avenues.

Yael Reed spoke about the importance of media revenue being invested into women’s sports.

“Media partners with broadcast and commercial revenue is ultimately what is invested in the sport, and you need to invest to grow,” she said.

“Broadcast and commercial revenue also contributes to paying the players

“Media and coverage revenue is what is invested into the sport and their support is needed to help sports to grow, but also to benefit from, Women’s sport is no longer the steak knives.”

Chantella Perera, a former professional sportsperson and with KOJO a big leader in women’s sports events, outlined the position of women’s sports:

“From grassroots we see more equity with facilities and infrastructure for girls now. From my field in the event world lens, the investment from clubs and leagues is improving year on year. The disparity is still huge,” Perera said.

“There must be money invested to grow it. Yes, it is changing—a lot more females can do it as a job.

“But I feel we are still talking a lot but not doing a lot. People can make action, and it doesn’t have to be huge actions. Making those small steps towards that change is where we move forward.

“The Matildas’ success at the 2023 FIFA Women’s World Cup has sparked a rise in interest towards women’s football in the country.”

Perera, however, commented on the slow impact it has produced:

“It did have an impact with the eyes and traction, but we are still waiting for the influx of cash,”

“I’d challenge the effect and ask: two years on, have we seen enough from it? I just want to see if we can get more from it.”

A key point regarding investing in women’s sport and central to the discussion was how to invest in the differences between men’s and women’s sport.

Reed expressed her key ways in which this step can be tackled:

“It’s important for brands to consider Who they are trying to connect with? The benefit of women’s sport is it’s fresh and new (compared to men’s sport). There’s a lot to be unexpected. There are amazing people playing the sport and their story needs to be told,”

“I think when you can connect with athletes, with clubs, and harness that promotion and opportunity that’s there with women’s sport.

“The opportunity in women’s sport is to expect the unexpected.” Reed highlighted.

The important question of brand alignment became central to the discussion, with the equation for branding being relevance multiplied by emotion equals impact.

To harness the sponsor’s relevance to the team and the sport, harnessing that emotion and being relevant to the fans and showing up for them and having an impact promotes any brand.

An example presented by Reed was the Suzuki partnership with the Swifts:

“By putting players in their content and in the car the swift has been really positive,”

“The business case is there. We now have a greater asset in women’s sport to take your brands to the next level

“To have a women’s demographic is such a good asset for business branding.”

Women’s sport has faced challenges in gaining support and funding to expand and delve into the ever-growing popularity of the women’s game.

Sponsorships and businesses trying to grow their portfolio and market shouldn’t underestimate the power that women’s sport and football have.

It is unique and it is unexpected, as was discussed centrally in this masterclass.

The ways to grow women’s sport are there, and the benefits are evident. Sponsors need to take the necessary step and will undoubtedly reap the rewards if they do so.

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