Soccerment’s ‘xvalue.ai’: Transforming football with AI & Data

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Image credit: Soccerment website

Soccerment is an Italian football technology startup founded in Milan in 2017.

The company’s mission is to accelerate the adoption of data analytics in football. Soccerment develop innovative tools to better gather and analyse football performances.

Their main product, xvalue.ai was created in 2019 with the goal to ‘make team sports more engaging, inclusive and meritocratic’.

Soccerment was also selected for the second edition of the MLS Innovation Lab where the league chooses cutting-edge startups to help with the league’s continued growth.

So what is xavlue.ai and how does it work?

xvalue.ai is a technology product that is revolutionising Football with AI & Data Intelligence.

It does this by harnessing the power of artificial intelligence and data intelligence solutions to enhance football performance and decision-making in multiple areas.

Designed For:

Match Analysts & Coaching Staff

Performance & Data Analysts

Scouts & Sporting Directors

Player Agents

Why Choose xvalue.ai?

Advanced Metrics

Our platform offers the most comprehensive range of advanced metrics, delivering in-depth insights into player and team performance.

Unmatched Data Quality

We provide the most reliable and high-quality data, offering a complete view of performance strengths and weaknesses.

Intuitive Data Visualisation

Our user-friendly charts and maps transform complex data into intuitive visuals, making it easier to understand key performance metrics.

AI-Powered Insights

As one of the few analytics platforms with an integrated AI assistant, xvalue.ai saves valuable time by generating detailed, text-based analysis in seconds.

Match Analysis & Reporting

Match Analysis

Reduce analysis time with automated, insightful match and team reports.

Match Preview

A one-page report providing predictive insights into upcoming matches, focusing on technical and tactical elements.

Match Report

A concise one-page report delivering key takeaways from past matches, highlighting technical and tactical aspects.

Advanced Match Report

A comprehensive 25+ page automated report on a single match, offering deep tactical insights and player performance evaluations.

Player Analysis & Evaluation

Player Performance Insights

Automate player analysis with instant performance insights.

Player Clustering

Their clustering model provides advanced metrics to uncover underlying patterns and roles on the pitch.

Smart Rankings

Compare and rank players based on performance and playing style, enabling more precise evaluations.

Advanced Player Report

A detailed 15+ page automated report assessing a player’s seasonal performance through advanced metrics, heatmaps, and role effectiveness across attack and defence.

Team Analysis & Tactical Insights

Performance Trends & Comparisons

Analyse team performance over time, identify key trends, and benchmark against opponents.

Team Advanced Metrics

Gain deeper insights into tactical execution through tailored metrics for different phases of play.

Advanced Team Report

A comprehensive 60+ page automated report analysing team and opponent performance, covering offensive, defensive, and set-piece strategies, alongside individual player evaluations.

How xvalue.ai and Soccerment can benefit Australian football

Australia’s football landscape is rapidly moving towards playing youth and the A-League in particular is one of the top leagues in the world for under 21 minutes played.

Talent identification plays a crucial role in shaping the sport’s future in this country and xvalue.ai offers cutting-edge AI-driven analytics to help clubs, academies, and national teams uncover hidden talent, refine player development strategies, and make data-backed recruitment decisions.

By leveraging this technology, the professional clubs would benefit greatly just like the MLS have with their Soccerment partnership.

Conclusion

xvalue.ai is the ultimate AI-driven analytics platform, delivering actionable insights to elevate football performance at every level.

It’s an extremely complex and useful technology that has now been proficiently use to develop and identify young North American talents like Cavan Sullivan and Obed Vargas amongst many others.

It provides Australia with another opportunity to innovate and proactively use data from these platforms to help try and bring back a golden generation of its own.

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Clublinks Named Venue Operator for New Sports Centre

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Image credit: Built Environs

Venue manager company, Clublinks have been appointed by the Sport and Recreation Victoria as the venue operator of the new Bundha Sports Centre, an indoor sports centre in the heart of Melbourne’s inner north.

The new sports centre will officially open in early 2026, with four competition standard basketball, netball, and volleyball courts, a multi-purpose futsal court, a large gymnasium, cafe and lounge area and other community spaces.

Clublinks will operate the centre in the iconic Fitzroy Gasworks precinct in a long-term agreement, utilising their expertise in maintenance and asset renewal programs as part of the centre’s operation.

Clublinks CEO, Anthony Lawrence stated they are delighted to be given the opportunity to deliver brilliant customer experiences that align with the quality of the Bundha Sports Centre.

‘We are excited to facilitate opportunities for the community to participate in sport, recreation and fitness at this beautiful facility,” he said via press release.

“While Bundha is primarily a sports centre, it will deliver wonderful connection, unity and community benefit to Melbourne’s inner north.”

Construction of the Bundha Sports Centre was announced last year, Development Victoria released a statement reading the $54.5 million project would be delivered by a range of local and businesses and suppliers.

Additionally, the Victorian Government invested $49.5 million into the centre, complemented by a $5 million contribution from Yarra City Council.

In this partnership with Sport and Recreation Victoria, Clublinks will also reinvest a portion of the centre’s profits to enable access for a range of programs and initiatives promoted towards community members’ participation in centre activities.

Clublinks are also conducting an Expression of Interest process for local sports and associations looking to join the centre once it opens early next year.

It is hoped Clublinks’ new role in the Bundha Sports Centre will allow more people in the inner west to experience the benefits of the facility to grow their teams, programs and competitions once it formally opens.

Clublinks have a reputation in venue management capability in Victoria, currently operating the Northcote Aquatic and Recreation Centre and Narrandjeri Stadium in Darebin as well as other sports venues across Australia.

NSW Government Funds Sports Clubs’ Facilitation of AEDs

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Image Credit: NSW Office of Sport

The NSW Government have announced a $500,000 investment towards state sports to encourage clubs and centres to install automated external defibrillators (AEDs) at their facilities, at an event a day before World Heart Day.

The Heartbeat of Football Foundation, who attended, have also received a $150,000 grant by the government to conduct research into which NSW sports clubs and centres who may lack AEDs in hopes it will provide insight and guidance for future government investments.

The foundation will also use the grant for their #HeartHealthMatters program, which delivers AED and CPR training to sporting clubs across regional NSW, while eligible sports groups can apply for the Local Sport Defibrillator Grant Program with up to $3,000 for buying AEDs.

Heartbeat of Football Foundation Founder, Andy Paschalidies congratulated Sports Minister Steve Kamper and the NSW Government for their continued support of the #HeartHealthMatters program.

“It has already proven to be a lifesaver, and our foundation will continue to push for all sporting grounds in NSW, and indeed across Australia, to be equipped with lifesaving and publicly accessible AEDs,” she said via press release.

Minister for Sport Steve Kamper spoke about how important for sporting organisations to be able to respond to life-threatening emergencies, such as cardiac arrest on the sporting field, by using AEDs.

“Last year, the Minns Labor Government supported more than 190 sporting organisations to purchase this potentially life-saving equipment,” he said via press release.

“Heartbeat of Football’s mapping project will play a vital role in enabling the Minns Labor Government to plan future targeted investment at sport facilities that need it most.

Doyalson Wyee Football Club player and NSW’s oldest on-field cardiac arrest survivor Allen Lyell, 70, also attended the event, and remarked he had no symptoms of any heart issues, and the doctor told him he was fit.

“I was fortunate that there was a defibrillator at the ground and people knew what to do, so I became one of the lucky ones,” he said via press release.

More than 2,300 defibrillators and AEDs have been funded for use at sports and recreation facilities across NSW since the Local Sport Defibrillator Grant program started, with applications still open from the 1st of December or when funding is exhausted.

Heartbeat of Football Foundation

The Heartbeat of Football Foundation is a non-for-profit organisation who aim to have zero-deaths related to heart health on Australian sportsgrounds, and have worked with state soccer bodies around the country including Football Victoria to run charities and other events.

In 2023, both groups partnered to spread awareness of heart health with Football Victoria promoting awareness and education for players, coaches and clubs, prevention through screening checks, and for clubs to have functional AEDs at every sportsground.

The Victorian Government last year has a similar program called the Sporting Club Grants Program, which allowed sporing clubs to receive $1000 for the purchase of medical supplies like AEDs.

Currently, the Victorian Government has the Emergency Sporting Equipment Grant Program, aimed at replacing damaged and used sporting equipment, including defibrillators.

For further information, including eligibility criteria for NSW sports and recreation organisations, visit: https://www.sport.nsw.gov.au/grants/localsport-defibrillator-grant-program.

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