Sydney FC Announces New Strategic Partnership With Trip.com for 2025/26 Season

Avatar
Credit: Sydney FC Facebook

Sydney FC have confirmed a partnership with Trip.com for the A-League 2025/26 season. 

Trip.com is one of the world’s leading online travel platforms, and the collaboration will give Sydney FC members access to exclusive travel discounts and other special offers. 

Matt Pound, Sydney FC General Manager of Commercial and Marketing, said the partnership directly correlates to the club’s future goals. 

“We’re delighted to team up with Trip.com, a global leader in travel technology and innovation,” said Pound.

“Our members love to travel, whether following the Sky Blues around Australia or exploring new destinations, and we are thrilled to be able to offer them discounts thanks to Trip.com, making their journey simpler, smart and more rewarding.”

Kevin Lu, Territory Manager for Trip.com Oceania also commented on the partnership, 

“We are thrilled to partner with Sydney FC, a club that embodies passion and global ambition, as we bring exclusive travel opportunities to their dedicated fans.

“This collaboration perfectly aligns with Trip.com’s mission to make travel seamless and exciting, and we look forward to helping Sky Blues supporters explore the world with the same energy they bring to every match.”

Trip.com’s local and international advertisements will also be featured across Sydney FC’s digital channels through the season. 

With the partnership spanning the full 2025/26 campaign, the initiative reinforces Sydney FC’s commitment to enhancing the supporter experience both on and off the pitch.

By connecting fans with a trusted global travel provider, Sydney FC aims to add greater value to its membership program while strengthening its ties to the community. 

The collaboration also reflects a growing trend in world football of integrating lifestyle-focused partners into club ecosystems, highlighting the broader vision to serve fans beyond match day. 

With exclusive offers, integrated digital activations and shared ambitions around innovation and growth, both Sydney FC and Trip.com are confident the partnership will deliver meaningful benefits throughout the season ahead.

Previous ArticleNext Article

Bundesliga DNA to the Boardroom: German-born Martin Kugeler Takes the Helm at Football Australia

Avatar
Image Credit: Stan

German-born executive, Martin Kugeler, shaped by Europe’s football culture and based in Australia since 2009, will step in as Football Australia CEO in February as the game eyes a defining 2026.

Reaching new heights

During the press conference held earlier this morning, Kugeler displayed both confidence and ambition as he prepares to lead a new era for Football Australia next month.

“Football in Australia has a strong foundation for growth. Our national impact is massive,” he said, highlighting both the immense number of participants and local clubs in Australia. He then continued to underline both the Socceroos and the Matildas as valuable assets in the nation’s football sphere.

“We have exceptional national teams that continually make us proud. They perform at a truly global scale and unite not only the football community, but the entire nation.”

With both the AFC Women’s Asian Cup and the FIFA Men’s World Cup both on the horizon in 2026, the year certainly represents a huge opportunity for both the men’s and women’s game to showcase Australian footballing talent on an international scale. But the focus, as Krugeler underlined, will extend beyond the national team and address all levels of football in Australia to help the game grow.

“Football brings people and communities together. For a healthy lifestyle, for connection, for enjoyment, for belonging, powered by a remarkable, passion [and] dedicated players, referees, coaches, volunteers and fans,” he continued.

An inspiring reminder to all those involved in the game across Australia, and one which will hopefully show participants and stakeholders at all levels that 2026 will begin a new period of stability, growth and innovation.

 

Expertise, passion and ambition

Of course, the dawn of a new era for Football Australia cannot be successfully achieved without addressing the past and current issues, while still keeping an ambitious eye on what football can become at both national and international level for Australia.

Alongside Kugeler in the FA leadership team will be Football Australia Chair, Anter Isaac, as well as former Matilda, and current interim CEO of Football Australia, Heather Garriock. With their combined industry expertise and true passion for the game, all fans, players and stakeholders can be optimistic for the future of football governance in Australia.

But while expertise and passion are undoubtedly valuable assets for the FA, it remains essential that these help to inform the decisions and solutions made with the game’s best interests at heart.

 

 

 

 

‘We Can Do So Much More’: Players Take Control of the A-League Women’s Future

Avatar
Image Credit: One Nil

Professional Footballers Australia (PFA) has launched Ready For Takeoff – The Players’ Vision for the A-League Women, a player-led roadmap outlining the future direction of the domestic women’s competition.

Unveiled on Wednesday at Ultra Football in Melbourne, the initiative places current A-League Women players at the centre of discussion. Elevating the debate around professionalism, sustainability and long-term growth of the league.

The Players’ Vision for the A-League Women – Image Credit: One Nil

The vision, developed through consultation with players across the competition, calls for improved professional standards, greater investment and governance structures that reflect the specific needs of the women’s game. It comes amid ongoing conversations about contract security, season length and the transition toward full-time professionalism.

PFA Chief Executive Beau Busch – Image Credit: One Nil

PFA Chief Executive Beau Busch said players had been clear about the sacrifices required to continue competing in the league.

“We’ve heard from players about the struggle and sacrifices they continue to make to play the game they love, but we can do so much more than this,” Busch said. “A fully professional game here in Australia is crucial to creating the next generation of Matildas, but also to ensure we reach our potential and win a FIFA World Cup.”

PFA Deputy Chair Elise Kellond-Knight and A-League Women players Grace Maher and Dylan Holmes also addressed media, reinforcing the importance of player voices in shaping the future of the competition.

The PFA said Ready For Takeoff provides a clear, achievable framework for the continued evolution of the A-League Women. The initiative urges stakeholders to work collaboratively with players to ensure the league’s growth matches the talent, ambition and momentum of women’s football in Australia.

Most Popular Topics

Editor Picks